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Novasecta

This page shows the latest Novasecta news and features for those working in and with pharma, biotech and healthcare.

Taming the Monster

Taming the Monster

Many companies still struggle to see the value that marketing brings,” says Ed Corbett, principal, Novasecta.

Latest news

  • Keeping it in the family pays dividends Keeping it in the family pays dividends

    Gold rush. Novasecta also believes that serial acquisition is not always a Holy Grail. ... Novasecta research showed that the cost of acquisitions doubled in 2016 compared to the previous year, with the median value of the acquisition running at 39 times

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Latest from PMHub

  • Practical Patient Centricity

    Putting customers at the centre of businesses is common practice in many industry sectors. Though the pharmaceutical industry has multiple customers, including healthcare professionals and payors, the ultimate customers are always patients. For many

  • Digital Marketing is no Substitute for Sound Strategic Marketing

    Novasecta’s experience is that at some level, all companies are flexing their digital muscles – with some more than others. ... Novasecta’s experience is that for companies with a heritage in strong strategic marketing, re-building the marketing

  • Novasecta

    Novasecta is uniquely positioned to understand the strategic and operational challenges that our companies face in today's environment as well as insightful in helping them think about their strategic options.

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mXm Medical Communications

mXm Medical Communications meets the needs of pharmaceutical marketers and medics who require a highly experienced, bespoke service from their...

Latest intelligence

Theodora Harold
A snapshot of Crescendo Biologics
PME talks to CEO Theodora Harold...
eyeforpharma Marketing and Customer Innovation Europe
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US Drug pricing
The Golden Goose
Why it’s so hard for the US to curb runaway drug prices...

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