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Novasecta

This page shows the latest Novasecta news and features for those working in and with pharma, biotech and healthcare.

Taming the Monster

Taming the Monster

Many companies still struggle to see the value that marketing brings,” says Ed Corbett, principal, Novasecta.

Latest news

  • Keeping it in the family pays dividends Keeping it in the family pays dividends

    Gold rush. Novasecta also believes that serial acquisition is not always a Holy Grail. ... Novasecta research showed that the cost of acquisitions doubled in 2016 compared to the previous year, with the median value of the acquisition running at 39 times

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Latest Intelligence

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Latest from PMHub

  • Practical Patient Centricity

    Putting customers at the centre of businesses is common practice in many industry sectors. Though the pharmaceutical industry has multiple customers, including healthcare professionals and payors, the ultimate customers are always patients. For many

  • Digital Marketing is no Substitute for Sound Strategic Marketing

    Novasecta’s experience is that at some level, all companies are flexing their digital muscles – with some more than others. ... Novasecta’s experience is that for companies with a heritage in strong strategic marketing, re-building the marketing

  • Novasecta

    Novasecta is uniquely positioned to understand the strategic and operational challenges that our companies face in today's environment as well as insightful in helping them think about their strategic options.

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Hayward Medical Communications

Hayward Medical Communications has been supporting partners in every sector of the healthcare industry to deliver evidence-based, clinically relevant and...

Latest intelligence

The relevance of patient perspectives to value
Exploring the evolution of patient involvement in health technology assessment, and the role of the patient voice in market access....
How is the NHS Long-term Plan being put into action?
Steve How, Paul Midgley and Oli Hudson, of Wilmington Healthcare, explore some of the changes that have occurred since the plan was published...
real world studies
The evolution of real-world studies
How industry and regulators are using real-world data...

Infographics