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Nurofen

This page shows the latest Nurofen news and features for those working in and with pharma, biotech and healthcare.

Havas’ UK Nurofen campaign to cost £3m

Havas’ UK Nurofen campaign to cost £3m

Havas’ UK Nurofen campaign to cost £3m. Reckitt Benckiser rolls out TV advertisements in time for flu and cold season. ... Havas has created a new TV campaign to promote Reckitt Benckiser's painkiller Nurofen in time for flu and cold season.

Latest news

  • Nurofen enters cold and flu category with Havas TV campaign Nurofen enters cold and flu category with Havas TV campaign

    Nurofen enters cold and flu category with Havas TV campaign. Reckitt Benckiser puts £1.8m behind new positioning for its analgesic brand. ... Reckitt Benckiser is promoting Nurofen Adult in tandem with Nurofen for Children in a TV ad running throughout

  • Reckitt beats Bayer to acquire nutrition company Schiff Reckitt beats Bayer to acquire nutrition company Schiff

    Reckitt's brands include painkiller Nurofen (ibuprofen), Durex condoms and cleaning product Cillit Bang.

  • Supply chain: greater protection

    Furthermore, considering the recent case in the UK where blister packs of Nurofen Plus tablets appeared to have been deliberately sabotaged and replaced with an anti-psychotic drug, tamper-evident seals

  • Advertising pains

    alive. Therein lies the point. Addictive: 4/5. NUROFEN — Nurofen Plus. This is a nice clear visual and use of the product. ... Most importantly, in the end I'm none the wiser as to why Nurofen is the better pain reliever in a very cluttered category.

  • Season of good will

    satisfy. Rating: Ho. NUROFEN PLUS — pain. Clean art direction. Engaging visual. Nice illustration. ... I wonder how it would have panned out if they'd made the Nurofen look scary?

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Latest Intelligence

  • The false economy of following the leader The false economy of following the leader

    Pain relief brands settle for being like Nurofen, cold and flu brands settle for being like Lemsip, and the healthcare world keeps turning without disruption. ... For example, when Orajel needed to grow its influence within the toothache pain relief

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