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Nurofen

This page shows the latest Nurofen news and features for those working in and with pharma, biotech and healthcare.

Havas’ UK Nurofen campaign to cost £3m

Havas’ UK Nurofen campaign to cost £3m

Havas has created a new TV campaign to promote Reckitt Benckiser's painkiller Nurofen in time for flu and cold season. ... It will underline how the Nurofen Cold &Flu range can help people carry on through the winter months without winter ailments taking

Latest news

  • Supply chain: greater protection

    Furthermore, considering the recent case in the UK where blister packs of Nurofen Plus tablets appeared to have been deliberately sabotaged and replaced with an anti-psychotic drug, tamper-evident seals

  • Advertising pains

    Most importantly, in the end I'm none the wiser as to why Nurofen is the better pain reliever in a very cluttered category.

  • Season of good will

    I wonder how it would have panned out if they'd made the Nurofen look scary?

  • Crucial components

    Only one company can make and market Coca Cola. Similarly, there are many, many ibuprofen products available, but only one Nurofen.

  • New Accounts, June, 2009, Advertising

    Nurofen. Analgesia. Hive. Spectrum Thea       . Virgan. Ophthalmology. Pulsar Healthcare Communications.

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Latest Intelligence

  • The false economy of following the leader The false economy of following the leader

    Pain relief brands settle for being like Nurofen, cold and flu brands settle for being like Lemsip, and the healthcare world keeps turning without disruption. ... For example, when Orajel needed to grow its influence within the toothache pain relief

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