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- PMLiVE

Ogilvy Health UK

Why AI might be the rep’s best friend

When looking for the next big thing in digital communication, there’s nothing bigger than the sweeping changes promised by artificial intelligence. There’s little doubt that AI is coming to pharma...

Anthill Agency

Novartis looks outside pharma for digital transformation

Appoints former Sainsbury's Argos executive Bertrand Bodson

FDA poised to start digital health pilot

Forms a key part of the agency's new digital innovation action plan

- PMLiVE

Are we #winning?

Is healthcare fully embracing the Digital Opinion Leader (DOL)?

- PMLiVE

Boehringer Ingelheim launches new digital innovation team

BI X will aim to accelerate research and development

How to choose your digital channels

Like any other areas of marketing, pharma digital communication is subject to fashion. A new technology arrives, people naturally get excited. Meanwhile, established communication technologies receive less focus (even if...

Anthill Agency

GSK hands new chief digital officer a transformative remit

Karenann Terrell will join the pharma firm from Walmart

- PMLiVE

Engaging the digital healthcare professional

How to plan relevant customer strategies in the digital age

- PMLiVE

Managing medication non-adherence

How pharma can play its part by driving adherence through engaging solutions

- PMLiVE

Smart solutions

How technology could help pharma breathe new life into branded respiratory drugs

16 Generation Now

The impact of the millennial healthcare professional on our world

Havas Lynx

- PMLiVE

Threepipe wins digital transformation account for Sinclair Pharma

London-based comms agency appointed to drive growth

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