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Ogilvy Health UK

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AstraZeneca embarks on oncology research access project

Invites companies to join molecular data resource consortium

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From push to pull: what makes effective multichannel marketing?

How designing CME becomes a listen and learn exercise as physicians are adapting to social media

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Gilead launches European hep C awareness drive

Aims to highlight significance of cure through patient storytelling initiative

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Making a difference with medical education

Curiosity drives us, tenacity allows us to rise and creativity enables us to shine

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Brain training ‘could cut dementia risk’, says study

Findings suggest computerised speed of processing training can reduce cognitive decline by 48 percent

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The Netherlands leads Europe for future health

And benchmarking report finds UAE best placed to meet healthcare challenges

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Takeda partners with Marvel for IBD superheroes

Will work with the entertainment firm's content marketing agency

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Packer Forbes acquired by Four Communications

Will rebrand as Four Health Communications

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Cuttsy and Cuttsy launches campaign celebrating healthcare industry

Encourages people to share positive experiences online

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Digital influencer marketing

How good stories can drive value for brands, products and companies

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Boehringer Ingelheim launches AI-powered animal health website

The new site uses ‘machine learning’ to tailor content to users’ requirements

- PMLiVE

Connected Healthcare

Digital technologies are bringing healthcare professionals (HCPs) and their patients ever closer, and the potential benefits of this type of engagement seem to be many.

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