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omnichannel

This page shows the latest omnichannel news and features for those working in and with pharma, biotech and healthcare.

Fishawack Health acquires digital marketing agency closerlook

Fishawack Health acquires digital marketing agency closerlook

closerlook leverages AI and data analytics to develop omnichannel strategies, creative and digital media solutions for life sciences brands. ... The agency’s healthcare marketing spans four ‘interlocking’ capabilities – omnichannel strategy,

Latest news

  • Q&A: Caroline Gosling Q&A: Caroline Gosling

    I’ve worked in brand comms, corporate comms, advertising, med ed, internal engagement, policy, government affairs, omnichannel marketing and now organisational culture change – all under that loose banner.

  • Current and future trends for developing digital medical communications Current and future trends for developing digital medical communications

    To that end we need to look outside healthcare, even to corporations such as Disney, to fully learn how to create a successful omnichannel experience for doctors and patients. .

  • The digital shift in pharma marketing The digital shift in pharma marketing

    Personalisation became a keystroke in the symphony of omnichannel marketing by new generation pharma marketers. ... More robust measures of omnichannel investments had to be institutionalised with the commercial organisation within the pharma enterprise.

  • W2O continues global expansion with ISO.health acquisition W2O continues global expansion with ISO.health acquisition

    It is comprised of industry experts adept at developing and delivering omnichannel medical and scientific educational programmes for pharmaceutical, biotech and life sciences companies/organisations.

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    Certainly, the continued inability to evaluate CX performance will undermine industry’s efforts to deliver consistent and seamless omnichannel experiences. ... Worse still, only 11% provide their sales force with an integrated customer database that

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