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Omnichannel engagement

This page shows the latest Omnichannel engagement news and features for those working in and with pharma, biotech and healthcare.

Q&A: Caroline Gosling

Q&A: Caroline Gosling

PME interviews Rubica's Director of Culture &Engagement. What gets you out of bed in the morning? ... I’ve worked in brand comms, corporate comms, advertising, med ed, internal engagement, policy, government affairs, omnichannel marketing and now

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  • Avoiding A Series of Unfortunate Events: launch lessons from lockdown Avoiding A Series of Unfortunate Events: launch lessons from lockdown

    However, there’s an argument that lockdown restrictions have liberated pharma’s commercial model, forcing companies to accelerate towards omnichannel engagement that has, until now, been more rhetoric than reality. ... Pharma has long known that it

  • Mapping at launch: it’s time to update the satnav Mapping at launch: it’s time to update the satnav

    What’s more, that new satnav will help drive better decision-making in everything from resource allocation and stakeholder engagement to omnichannel planning and CX strategy. ... Q: Does engagement focused on driving guidelines inclusion require

  • Combining hard technology with human skills Combining hard technology with human skills

    Pharma’s road to omnichannel engagement excellence is paved with opportunity and risk. . ... There’s still a long way to go. The need to master omnichannel engagement is pressing.

  • Warning signs Warning signs

    They’re then using that intelligence to inform a genuine multichannel approach that combines appropriate human and digital engagement and allows them to optimise their commercial strategies. ... The business case for omnichannel customer engagement in

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