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Omnichannel engagement

This page shows the latest Omnichannel engagement news and features for those working in and with pharma, biotech and healthcare.

Q&A: Caroline Gosling

Q&A: Caroline Gosling

PME interviews Rubica's Director of Culture &Engagement. What gets you out of bed in the morning? ... I’ve worked in brand comms, corporate comms, advertising, med ed, internal engagement, policy, government affairs, omnichannel marketing and now

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Latest Intelligence

  • Combining hard technology with human skills Combining hard technology with human skills

    Pharma’s road to omnichannel engagement excellence is paved with opportunity and risk. . ... There’s still a long way to go. The need to master omnichannel engagement is pressing.

  • Warning signs Warning signs

    They’re then using that intelligence to inform a genuine multichannel approach that combines appropriate human and digital engagement and allows them to optimise their commercial strategies. ... The business case for omnichannel customer engagement in

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An agency called Owen

We’re a Healthcare Communications Agency specialising in Multi-channel Marketing to make you Digitally Fitter, Stronger & Faster....

Latest intelligence

PME Jan cover
AstraZeneca’s focus on diagnosing and managing chronic kidney disease
People living with chronic kidney disease are in urgent need of new and improved approaches to diagnosis and care...
Delphi Technique Virtual Co-creation: A Customer Story
How a client leveraged the Delphi technique to co-create a consensus statement and algorithm using virtual touchpoints....
AI healthcare
Three ways AI will change healthcare in the next decade
Looking forward, there is no doubt that AI will continue to take centre stage in global healthcare initiatives...