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Omnichannel engagement

This page shows the latest Omnichannel engagement news and features for those working in and with pharma, biotech and healthcare.

Latest Intelligence

  • Combining hard technology with human skills Combining hard technology with human skills

    Pharma’s road to omnichannel engagement excellence is paved with opportunity and risk. . ... There’s still a long way to go. The need to master omnichannel engagement is pressing.

  • Warning signs Warning signs

    They’re then using that intelligence to inform a genuine multichannel approach that combines appropriate human and digital engagement and allows them to optimise their commercial strategies. ... The business case for omnichannel customer engagement in

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