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omnichannel strategy

This page shows the latest omnichannel strategy news and features for those working in and with pharma, biotech and healthcare.

The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel

The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel

interaction. HCPs’ growing desire for a blend of digital and personal interactions with pharma is driving an increased focus on omnichannel strategy. ... Moving forward, we need to apply that omnichannel thinking to medical affairs communications

Latest news

  • Fishawack Health acquires digital marketing agency closerlook Fishawack Health acquires digital marketing agency closerlook

    The agency’s healthcare marketing spans four ‘interlocking’ capabilities – omnichannel strategy, conceptual creative and content, digital tactics and media management and advanced analytics. ... I believe that the combination of our AI/advanced

  • The digital shift in pharma marketing The digital shift in pharma marketing

    One of the panelists who leads omnichannel and data strategy for a large pharma company strongly recommended grabbing every opportunity to know your customer, gather data from various touchpoints, and then ... Digital inspiration for pharma on mobile,

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Latest Intelligence

  • Paving the way for the HCP omnichannel experience: a guide for medical affairs Paving the way for the HCP omnichannel experience: a guide for medical affairs

    It allows HCPs to pull content from their preferred channel.”. How do we start to build an omnichannel strategy? ... Measuring the success of an omnichannel strategy. Key to any analysis is the ability to track HCP engagement at each step of the journey

  • Virtual congresses: video thrilled the cardio tsar Virtual congresses: video thrilled the cardio tsar

    7. An integrated strategy is key to omnichannel experiences. The virtual audience is now too big to be ignored, said Matthew Strawbridge. ... It’s the essence of an omnichannel strategy – and if you get it right, it doesn’t matter whether a

  • Mapping at launch: it’s time to update the satnav Mapping at launch: it’s time to update the satnav

    What’s more, that new satnav will help drive better decision-making in everything from resource allocation and stakeholder engagement to omnichannel planning and CX strategy. ... Strategy should always be determined by where you are in the product life

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Latest from PMHub

More from PMHub
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JulAug cover image
The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence...
The key to psoriasis innovation? Dispelling the shadow of the JAK inhibitor
Powerful therapies that can improve skin clarity dominate the psoriasis landscape, so why are most patients stuck in a cycle of ineffective topicals? Fishawack Health explores the market and reveals...
Virtual Speaker Program: A Customer Story
Learn how we helped our client develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions....