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oncology patient insights

This page shows the latest oncology patient insights news and features for those working in and with pharma, biotech and healthcare.

Latest Intelligence

  • Unravelling the complex patient journey: can it be done? Unravelling the complex patient journey: can it be done?

    Antoine Lecourt, Global Marketing Director at GSK Oncology, on how to translate patient pathway insights into actionable strategies that enhance a brand’s value proposition. ... Alexandre Chan, Associate Consultant Oncology Pharmacist at the National

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Atlantis Healthcare

Atlantis Healthcare is a global leader in optimising patient self-management. Established in 1996, we design, develop and implement scalable solutions...

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50 questions for delivering an exceptional healthcare brand experience
Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need...
The brand strategy revolution
Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need....
How Medisafe is using AI to improve patient adherence
Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....

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