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online physician networks

- PMLiVE

New report points to demise of stand-alone digital agencies

85 per cent of marketing graduates believe social media and digital will integrate into full-service agencies

Wireless pill bottle wins Boehringer healthcare innovation prize

AdhereTech's winning entry aims to increase patient adherence

- PMLiVE

Informational source shift: from marketing to medical

The changing role of medical information in HCP communications pathways

- PMLiVE

Europe yet to tap ‘huge potential’ of eHealth

But European Commission working on the challenges that remain, says vice president Neelie Kroes

Healthcare industry apps

App fever seems to have gripped the healthcare industry, but should product managers feel somehow out-of-touch if they don’t have a phone app in development?

- PMLiVE

Engaging doctors throughout product lifecycle maximises ROI

Pharma companies really can work smarter and make best use of the limited time they have with doctors

US doctors supportive of patients who track their health

But Manhattan Research study finds measurements used remain low-tech

- PMLiVE

AstraZeneca supports NHS medication passport app

Backs NIHR-NHS initiative under joint working agreement

Pharma digital spending up 40 per cent

But overall marketing investments saw no increase in 2012

ABPI publishes updated guidance on pharmacovigilance and digital media

In a guest blog, the ABPI's Esteban Herrero-Martinez explains what changes to European pharmacovigilance legislation mean for ABPI members

- PMLiVE

Look who’s talking (2.0): How technology is shaping healthcare communications

Despite rhetoric to the contrary, the healthcare conversation has not changed - it’s only just started. Is technology helping to shift the dynamics of healthcare communications?

China: Engagement strategies

As China grows apace, digital is increasingly being used to engage both customers and patients

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