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- PMLiVE

online physician networks

- PMLiVE

Samsung sets up digital health innovation lab

Forms mobile health partnership to develop new sensors, algorithms and digital health technologies

Strong sales increase for connected mobile health devices

Still a minority market in Europe but demand is rising

- PMLiVE

Infographic: Digitally-native HCPs

Key data on the how doctors' use of digital is changing

Are you talking to digital natives?

In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic

- PMLiVE

Interview: Laure Thibaud, Sanofi

Sanofi’s head of communications talks about her mission to build a team fit for the modern age

- PMLiVE

Electronic medical records industry to soar

Report says market will hit $17bn by 2017

Harnessing insight from online networks

How can pharma use online doctor networks to best effect in 2014?

- PMLiVE

GPs turning to digital for information

Survey shows UK doctors value medical journals and their websites

- PMLiVE

New year, new attitudes in digital

The real digital innovations in 2014 need to come in our attitudes, not our technologies

- PMLiVE

Europe approaches mHealth tipping point

Drop the industry shorthand and a significant proportion of consumers are now open to mobile health tools

UK faces ‘mountain high’ barriers to mHealth adoption

Doesn't help that industry shorthand is little understood by consumers

A drug bottle with a 'like' option on the label

05 Social Media: A Health Hazard?

The case to embrace going social

Havas Lynx

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