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- PMLiVE

online physician networks

Creating a Lifeline to the New Digital User

Today, we’re focussed on getting to know our new target: she’s online, mobile, and connected to a large network of friends, information, and marketers who help her make decisions about...

Havas Lynx

2013: pharma’s year of mobile?

Industry use of the technology stepped up a gear this year

- PMLiVE

Cegedim’s physician network Docnet set for US debut

Online healthcare professional community will have phased launch from 2014

- PMLiVE

Digital recruitment for clinical trials

As more patients go online for health, digital channels are showing ever-greater promise

- PMLiVE

Digital blooms: multichannel marketing in China

The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets

What will pharma’s digital future look like?

Take our 5-minute survey and have your say on the shape of digital marketing in 2014

- PMLiVE

Eveo lands in London

Eveo's UK presence to be led by Cheslea Goodman

- PMLiVE

Text messages studied as tool for cutting type 2 diabetes risk

Imperial College London teams up with Rapide

- PMLiVE

Mobile health apps – still a novelty?

There are thousands of mobile health apps, but they've yet to live up to their potential

mHealth adoption varies by therapy area

Cystic fibrosis patients most likely to be mobile health users, says survey

- PMLiVE

Pfizer calls for mHealth to be prioritised

Wants more action to support mobile health in developing countries' ageing populations

The problem with the new

Avoid being labelled either ‘risk taker’ or ‘Luddite’ by being a ‘considered adopter’

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