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- PMLiVE

online physician networks

- PMLiVE

How to choose your social media platform

One of the most important factors to consider is the localisation of your audience

- PMLiVE

Are you really listening or just waiting to speak?

A modern social listening programme can indentify people’s motivations and information needs

Use of iPads and other tablets for health information and tools doubles

US study finds number of adults using tablet devices for health activity rose sharply during the past year

The problem with targeting a healthcare message

A well-designed digital experience should account for all the different ways in which people look for information

- PMLiVE

Healthcare is long overdue for a digital revolution, says Doximity

US social network for doctors reaches 100,000 members

- PMLiVE

Engaging with HCP digital channels in the right way

Why are we still talking about this and why does the pharmaceutical industry not appear to have adopted digital channels?

- PMLiVE

Won’t somebody think of the users?

An innovative initiative from Bayer is a prime example of a digital problem common to many pharma companies

Online education campaign results spell success for Doctors.net.uk

Over 6,000 GPs visited The Royal Marsden online educational site

- PMLiVE

Boehringer-Lilly tap into behavioural change for online diabetes programme

Part of the partners' Tradjenta marketing, My Well Planner offers personalised educational resources

- PMLiVE

Boehringer launches Facebook game

Syrum aims to teach players about the complexity of medicine development

- PMLiVE

Interview: Cavan Redmond, WebMD

The new CEO of WebMD talks to PMLiVE about his move from Pfizer

- PMLiVE

Europe developing roadmap for mHealth use and acceptance

EU's MovingLife project is currently consulting on mHealth needs and requirements

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