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The digital transformation of market research

How technology is bringing new clarity to the patient voice

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Digital disruption

The pressure to transform will come from all stakeholders, not just technologists

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The rules of digital patient engagement

More needs to be done to recruit patients to clinical trials

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Integrating multichannel marketing

External forces are driving the need for pharma to use a greater variety of channels to reach customers

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Life sciences sector ‘aggressively embracing’ new technology

Technology-driven approaches drive breakthroughs, says a new study

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Infographic: Digitally-native HCPs

Key data on the how doctors' use of digital is changing

Are you talking to digital natives?

In 2014, ‘digitally-native HCPs’ will outnumber ‘digital immigrants’ – yet pharma’s marketing spend and strategy still disproportionally targets an ageing and less impressionable demographic

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Interview: Laure Thibaud, Sanofi

Sanofi’s head of communications talks about her mission to build a team fit for the modern age

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Electronic medical records industry to soar

Report says market will hit $17bn by 2017

Harnessing insight from online networks

How can pharma use online doctor networks to best effect in 2014?

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GPs turning to digital for information

Survey shows UK doctors value medical journals and their websites

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New year, new attitudes in digital

The real digital innovations in 2014 need to come in our attitudes, not our technologies

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