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WPP announces global strategic partnership with Twitter

Agreement will enable WPP to integrate Twitter data into its campaign targeting

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DJM Digital opens New York office

Will work alongside Creston Health’s US companies

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The demise of stand-alone digital agencies?

Not a chance, says bmore creative's Ben Blackmore

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New report points to demise of stand-alone digital agencies

85 per cent of marketing graduates believe social media and digital will integrate into full-service agencies

Wireless pill bottle wins Boehringer healthcare innovation prize

AdhereTech's winning entry aims to increase patient adherence

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Informational source shift: from marketing to medical

The changing role of medical information in HCP communications pathways

Healthcare industry apps

App fever seems to have gripped the healthcare industry, but should product managers feel somehow out-of-touch if they don’t have a phone app in development?

US doctors supportive of patients who track their health

But Manhattan Research study finds measurements used remain low-tech

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AstraZeneca supports NHS medication passport app

Backs NIHR-NHS initiative under joint working agreement

Pharma digital spending up 40 per cent

But overall marketing investments saw no increase in 2012

ABPI publishes updated guidance on pharmacovigilance and digital media

In a guest blog, the ABPI's Esteban Herrero-Martinez explains what changes to European pharmacovigilance legislation mean for ABPI members

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Look who’s talking (2.0): How technology is shaping healthcare communications

Despite rhetoric to the contrary, the healthcare conversation has not changed - it’s only just started. Is technology helping to shift the dynamics of healthcare communications?

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