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- PMLiVE

online

Online education campaign results spell success for Doctors.net.uk

Over 6,000 GPs visited The Royal Marsden online educational site

- PMLiVE

Boehringer-Lilly tap into behavioural change for online diabetes programme

Part of the partners' Tradjenta marketing, My Well Planner offers personalised educational resources

- PMLiVE

Boehringer launches Facebook game

Syrum aims to teach players about the complexity of medicine development

- PMLiVE

Interview: Cavan Redmond, WebMD

The new CEO of WebMD talks to PMLiVE about his move from Pfizer

Grey Healthcare Group introduces brand influence tracker

Programme helps assess the impact of healthcare companies online

- PMLiVE

UK sets up digital innovation fund to improve patient care

NHS fund will also support new services that help share healthcare information

- PMLiVE

Engaging payers online

Understanding the information needs of the audience is key to engaging with payers through a digital communication programme

- PMLiVE

Empowering the intranet

Assessing your intranet portal and whether it’s actually working

New Enspektos study focuses on digital health consumers

The study will be the focus of a webinar, which will take place later this month

Kai Gait returns to GSK as digital marketing director

He will be developing digital channel materials and services, built on customer insights

- PMLiVE

Trial and Error on a Digital Landscape

Hampered by regulation and fearful of failure, the pharmaceutical industry’s efforts in digital communication often seem hit and miss. But an industry that learns from its research mistakes really shouldn’t...

- PMLiVE

Learning from the past and looking to the future

10 Years on in healthcare communications – Sam Barnes, director of PR at AXON, asks what learnings can be taken into the next decade?

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