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online advertising

This page shows the latest online advertising news and features for those working in and with pharma, biotech and healthcare.

Millennials unfazed by paid for content

Millennials unfazed by paid for content

Online consumers, especially millennials, are becoming increasingly aware of the differences between editorial and paid-for online content, and because of this, transparency in online advertising is more important than ever. “ ... Users don't want to

Latest news

  • Using video as part of a healthcare marketing strategy Using video as part of a healthcare marketing strategy

    The report Forrester Research Online Display Advertising Forecast, 2013 To 2018 (Western Europe) shows that European Internet users spent 68% of their online time in 2012 watching online videos, and we ... expect more than 90% of the online population to

  • Online marketing increasingly effective for pharma Online marketing increasingly effective for pharma

    The Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry report published by comScore Health Solutions demonstrated that pharma online advertising has the highest viewability rates of ten industries benchmarked

  • Pharma investment in marketing flat in 2013 Pharma investment in marketing flat in 2013

    In the last six months of 2013, all digital channels tracked by CSD, including pharma company websites, social media, web banner advertising in professional online journals and mobile apps, came to

  • The rules of digital patient engagement The rules of digital patient engagement

    In 95 per cent of our programmes it is more cost-effective to recruit patients digitally, for example via online advertising and social media,” he says. ... be the largest online drug community providing information on drug interactions and other

  • Astellas uses animated bladder in campaign Astellas uses animated bladder in campaign

    The new advertisement, the work of Roska Healthcare Advertising, first aired on March 11 and is scheduled to run until the end of the year with a continuous presence. ... The bladder character will appear on national TV, in print and online, and in local

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Latest Intelligence

  • So, you think you can multitask? So, you think you can multitask?

    published 10 approved and compliant social media posts for various platforms, placed online advertising for a disease awareness campaign and made technical adjustments to a company website to ensure it’s ... Much of the recent work completed in these

  • Customer experience for pharma companies Customer experience for pharma companies

    And the dawn of the internet age has put unprecedented power in the hands of customers – they've learned to ignore online advertising, are deserting print publications in droves, and have ... a whole new set of trusted sources online that just won't

  • Case study: multi channel depression awareness campaign

    An engaging and colourful online platform was developed including educational content, personal stories, offline and online advertising, live events and media campaigns. ... Online statistics were also impressive. The website has had more than 95, 000

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Latest appointments

  • Senior hires at Precision Health Media Senior hires at Precision Health Media

    New York's Precision Health Media has made three senior appointments. Peter Fontana has joined as vice president advertising sales, Richard O'Connor as chief financial officer, and Andy Chapman as ... He joins from Prime Visibility Media Group, where he

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Latest from PMHub

More from PMHub
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Cuttsy + Cuttsy

How do you understand what patients really need, without actually living their lives? How do you walk in someone else’s...

Latest intelligence

OUTiCO win Best in UK Pharmaceutical Outsourcing award
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months....
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Artificial Intelligence in Healthcare
Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look....
World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...

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