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online channels

This page shows the latest online channels news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... What’s interesting to note is that third-party websites and online journals in the US and tele-detailing in Europe/Asia

Latest news

  • Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... While brand portals, KOL webinars and social media are frequently used channels, third party websites and online journals in the

  • Pharma Brand Planners' Blog (Part 4) Pharma Brand Planners' Blog (Part 4)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... 6. Have you truly connected your tactics across online and offline channels to provide an integrated journey?

  • Are healthcare companies delivering great customer experience? Are healthcare companies delivering great customer experience?

    What can be seen in the research report is that companies are changing (and anticipate continuing to change) the channels they use to gain customer feedback. ... and text channels will gradually start to replace the more formal and rigid methods of

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    In terms of traditional publishers, yes, they can help you reach certain pockets of your target audience, but integrate with other online channels to broaden your reach. ... If you don’t know what they do or want online, ask them!

  • Agencies combine to form HealthCircle Agencies combine to form HealthCircle

    The partnership will see the introduction of CME, contract management services and access to online media channels such as TheDoctorsChannel.com.

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Latest Intelligence

  • Multichannel engagement and the need for greater understanding of European markets Multichannel engagement and the need for greater understanding of European markets

    Now more than ever, reps will be reliant on making use of existing online channels for virtual contact and adopting remote engagement strategies with physicians. ... Digital channels can be used for real-time communication with physicians even more

  • Combining hard technology with human skills Combining hard technology with human skills

    Customers need support at every touchpoint along – and beyond – the buying journey, with online channels permanently on hand to deliver timely and relevant content. ... The challenge is to deliver a seamless experience as customers move between

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    ago. But while the use of online channels is increasingly popular, marketing strategies are often plagued by a common problem: companies still aren’t striking the right balance. ... The proliferation of online channels has naturally changed the game

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    Pharma’s slow technological evolution could ultimately bring about more and more reps based not in the field but in an office, effectively managing customers through online and digital channels as

  • Simplifying HCP access to digital information Simplifying HCP access to digital information

    In addition, each life science company provides digital information differently, across many portals and channels. ... To start, Align Biopharma recently finalised and introduced an identification and authentication standard to enable single sign-on for

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