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Online community

This page shows the latest Online community news and features for those working in and with pharma, biotech and healthcare.

The state of trust

He explained how another Ipsos MORI survey, this time carried out with online parenting community Mumsnet, found 91% of people in the UK still trust doctors. ... Building on this was Sharon Grant, the chair of the London-based ‘community interest

Latest news

Sermo reaches 150,000 members after global expansion drive

Online physician community now has doors open in more than 150 new countries. ... The US-based online physician community says its expansion means doctors from all seven continents can now collaborate to crowdsource medical information and rate medicines.
Teva launches online cancer portal My Day

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Follows social listening project on gender differences in cancer discussions. . Teva has launched an online cancer portal that
PatientsLikeMe joins artificial intelligence alliance

Online community PatientsLikeMe is collaborating with a Chinese health-focused artificial intelligence (AI) company to apply machine learning and new biological measures to better understand human health and disease. ... minority stake in the online
Google backs Indian mobile online doctor community

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Curofy claims to be India's largest online community of verified doctors, with over 190, 000 members from more than 600 cities.
NICE backs BMS leukaemia drug Sprycel

Sandy Craine, founder of online patient community The CML Support Group, said: “For people fighting this disease, timely access to potentially lifesaving targeted therapies such as dasatinib will very likely enable

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Latest Intelligence

The Cystic Fibrosis Buyers’ Club

This saw members of the gay and lesbian community mobilise themselves when they saw their friends and partners dying from what was then a mysterious, fatal and deeply stigmatised disease. ... The Buyers’ Club has grown from an amazing online community
How pharma can unlock the potential of influencer marketing

35% of adults in the US go online specifically to ‘figure out’ a medical condition. ... There are some pharma companies who have already started to work with influencers with great success, such as J&J’s HealtheVoices, which has grown from an
Understanding HCPs to build a meaningful brand

those pharmaceutical companies with the highest brand sentiment are also among the most prolific online. ... Proactive participation in the online community where Digital Opinion Leaders - those HCPs who are most influential among their online peers -
Simplifying HCP access to digital information

of physicians saying they use the community-edited online encyclopaedia - especially for information on specific conditions. ... The first standard was released in October and will make it easier for HCPs to access online content across life science
Positive disruption in business intelligence

Healthcare professionals (HCPs) are learning about innovations faster than ever before, thanks to online networks. ... Then you can test messaging and language among the online customer community, before your product is launched and without even

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Latest appointments

Wilmington Healthcare appoints managing director

Previously, Thomas served as international development director for Doctors.net.uk - part of the M3 Group - and was responsible for setting up global physician online community alliance Networks in Health.
M3 recruits Google’s former industry head of healthcare

Jenny Cowderoy joins online group's newly-expanded European operations. Google's former industry head of healthcare has joined M3 as the company expands in Europe, where its existing interests including ... M3 Europe will be led by CEO Dr Tim Ringrose,
Doctors.net.uk appoints new business development manager

Amanda Taylor joins from life sciences organisation OBN UK. UK-based online doctor community Doctors.net.uk has appointed Amanda Taylor as its business development manager.

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Latest from PMHub

Webcast: Capturing the “moments-of-truth” using online communities and bulletin boards

Download this complimentary webcast in which market research consultants market research consultants Jenny Redfearn and Melinda Shorr demonstrate how, with careful set-up and management, online communities and bulletin boards can
Innovative pricing and contracting options

6. It has also led to the creation of Pfizer Link, an online community for clinical trial participants from completed Pfizer-sponsored studies. ... For instance, the online-based project launched in 2013 by AstraZeneca and patient engagement firm Exco
Keep it real with patient bloggers… and leave mainstream social influencers to tackle the fake reality

Patient bloggers and vloggers are slowly but surely taking their place as credible, respected and valued online influencers. ... But in a quieter corner of the internet there’s a community of online influencers that shouldn’t be tarred with the same
Havas Lynx Group lifts a silver Cannes Lion with landmark HIV campaign

Communicating a landmark moment for the HIV community has helped a leading healthcare communications agency secure another award at the famous Cannes Lions International Festival of Creativity. ... Just 24 hours after its launch, we reached over 40, 000
Hanson Zandi Healthcare Comms goes from Strength to Strength

The campaign is an innovative mix of rebrand, storytelling and healthcare professional online community activities.