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online marketing

This page shows the latest online marketing news and features for those working in and with pharma, biotech and healthcare.

Going digital

Going digital

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

Latest news

  • D-day: time to make digital deliver D-day: time to make digital deliver

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

  • eConsent: Busting regulatory myths eConsent: Busting regulatory myths

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

  • Entering the era of digital trials Entering the era of digital trials

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

  • Digital Trials Digital Trials

    A framework for success. " />. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

  • Safety first: AI adoption in the healthcare sector Safety first: AI adoption in the healthcare sector

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... personal data on many online platforms, societal concerns and regulations will likely impact the potential value realised from AI.

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Latest Intelligence

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    ago. But while the use of online channels is increasingly popular, marketing strategies are often plagued by a common problem: companies still aren’t striking the right balance. ... Measuring the impact of digital marketing has so far proved

  • Rules of engagement Rules of engagement

    Meaningful brands have figured out the boon  of online marketing - that quality, value-driven, meaningful content builds engagement, community, connection and ultimately loyalty. ... Rules of engagement. With most patients and physicians actively

  • Sales reps in the digital age Sales reps in the digital age

    region. Prior to joining Veeva, Chris was Business Director at Doctors.net.uk, leading their online marketing and education programmes for companies including Eli Lilly, Novartis, and Roche. ... Tim van Tongeren,  Managing partner at DT Associates. Tim

  • Harnessing insight from online networks Harnessing insight from online networks

    It is widely acknowledged that pharma lags behind many other industries in using digital tactics for effective sales and marketing. ... CEO of Doctors.net.uk, the UK’s largest and most active online network of doctors.

  • Behavioural economics in pharma Behavioural economics in pharma

    Often, they stem from underperforming sales or marketing initiatives that were given positive predictive intent or attitudes during testing. ... Online social communities, whether they be HCPs or patients, give valuable and important insights in 'recency'

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Latest appointments

  • Peix appoints online marketing manager Peix appoints online marketing manager

    Marie Kruger joins German agency. Marie Kruger has joined Peix Pharma's digital unit as online marketing manager. ... She will work alongside Julian Weinert and Martin Kiess, the existing online marketing managers.  .

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Latest from PMHub

  • GDPR and events. What does the pharma industry need to know?

    And, with email and online marketing set to become increasingly challenging in the GDPR world, this old-school method of building relationships is going to become even more popular. ... Subsequently, savvy sales and marketing teams across the pharma

  • What does programmatic advertising mean for your pharma marketing strategy?

    In the last few years, programmatic advertising has become one of the most popular topics in digital marketing. ... Advertising Bureau, programmatic ad revenue in the US reached $10.1bn in 2014, accounting for 20% of total online ad revenue.

  • Introducing the Newest Additions to Our Random42 Team!

    The Random42 team is comprised of production, marketing and the scientific team, who all work together to provide the best possible service to our clients. ... She has experience in science PR and online marketing, working part-time throughout her studies

  • Video: Syndicated patient record data

    Track the global market in real time. Therapy Watch is an online syndicated research tool that provides marketing teams, brand managers and market researchers with up-to-the minute strategic and

  • Optimus Performance Marketing

    Optimus Performance Marketing is the award-winning online digital marketing agency dedicated to driving growth and sales for e-commerce business. ... Address:. Optimus Performance Marketing. Unit 4, Brest Road , Derriford Business Park.

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Complete HealthVizion

Complete HealthVizion is a global team of fresh thinkers who aspire to be better every day. We create life-changing medical...

Latest intelligence

The importance of co-creation with patients
Overcoming the barriers...
Three billboards on the road to multichannel
Chris Ross examines the trends driving multichannel communication in 2019...
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