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online marketing

This page shows the latest online marketing news and features for those working in and with pharma, biotech and healthcare.

The Directory and digital round-up

The Directory and digital round-up

Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

Latest news

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Latest Intelligence

  • Rules of engagement Rules of engagement

    Meaningful brands have figured out the boon  of online marketing - that quality, value-driven, meaningful content builds engagement, community, connection and ultimately loyalty. ... Rules of engagement. With most patients and physicians actively

  • Sales reps in the digital age Sales reps in the digital age

    region. Prior to joining Veeva, Chris was Business Director at Doctors.net.uk, leading their online marketing and education programmes for companies including Eli Lilly, Novartis, and Roche. ... Tim van Tongeren, Managing partner at DT Associates. Tim

  • Harnessing insight from online networks Harnessing insight from online networks

    Harnessing insight from online networks. How can pharma use online doctor networks to best effect in 2014? ... CEO of Doctors.net.uk, the UK’ s largest and most active online network of doctors.

  • Behavioural economics in pharma Behavioural economics in pharma

    Often, they stem from underperforming sales or marketing initiatives that were given positive predictive intent or attitudes during testing. ... Online social communities, whether they be HCPs or patients, give valuable and important insights in 'recency'

  • Country report: The healthcare market in Brazil Country report: The healthcare market in Brazil

    KOL platforms, webcasts, online marketing, blogs, social media, forums, chat rooms and any other such media can be effective means to present the company's products and offers through opinion leaders. ... Companies are using much of the technology at

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Latest appointments

  • Peix appoints online marketing manager Peix appoints online marketing manager

    Peix appoints online marketing manager. Marie Kruger joins German agency. Marie Kruger has joined Peix Pharma's digital unit as online marketing manager. ... She will work alongside Julian Weinert and Martin Kiess, the existing online marketing managers.

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Latest from PMHub

  • Introducing the Newest Additions to Our Random42 Team!

    The Random42 team is comprised of production, marketing and the scientific team, who all work together to provide the best possible service to our clients. ... She has experience in science PR and online marketing, working part-time throughout her studies

  • What does programmatic advertising mean for your pharma marketing strategy?

    In the last few years, programmatic advertising has become one of the most popular topics in digital marketing. ... Advertising Bureau, programmatic ad revenue in the US reached $10.1bn in 2014, accounting for 20% of total online ad revenue.

  • Webaddiction

    Webaddiction. We provide bespoke online e-marketing solutions to ensure that you fully integrate your offline and online marketing activities to produce significant measurable results with maximum Return On Investment (ROI!) ... Developing bespoke

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Kantar Health

Kantar Health is a leading global healthcare consulting firm and trusted advisor to many of the world’s leading pharmaceutical, biotech,...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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