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online marketing

This page shows the latest online marketing news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 6)

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... There is a clear disconnect between accepted marketing measurement theory and the definition and use of KPIs and metrics in

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Latest Intelligence

  • Measures for measures Measures for measures

    How you measure marketing effectiveness is one of the biggest challenges facing pharmaceutical marketers. ... Twenty years ago, as the business world adapted to the dotcom bubble, a senior pharma executive told me that the beauty of online marketing was

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    ago. But while the use of online channels is increasingly popular, marketing strategies are often plagued by a common problem: companies still aren’t striking the right balance. ... Measuring the impact of digital marketing has so far proved

  • Rules of engagement Rules of engagement

    Meaningful brands have figured out the boon  of online marketing - that quality, value-driven, meaningful content builds engagement, community, connection and ultimately loyalty. ... Rules of engagement. With most patients and physicians actively

  • Sales reps in the digital age Sales reps in the digital age

    region. Prior to joining Veeva, Chris was Business Director at Doctors.net.uk, leading their online marketing and education programmes for companies including Eli Lilly, Novartis, and Roche. ... Tim van Tongeren,  Managing partner at DT Associates. Tim

  • Harnessing insight from online networks Harnessing insight from online networks

    It is widely acknowledged that pharma lags behind many other industries in using digital tactics for effective sales and marketing. ... CEO of Doctors.net.uk, the UK’s largest and most active online network of doctors.

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Latest appointments

  • Peix appoints online marketing manager Peix appoints online marketing manager

    Marie Kruger joins German agency. Marie Kruger has joined Peix Pharma's digital unit as online marketing manager. ... She will work alongside Julian Weinert and Martin Kiess, the existing online marketing managers.  .

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Latest from PMHub

  • GDPR and events. What does the pharma industry need to know?

    And, with email and online marketing set to become increasingly challenging in the GDPR world, this old-school method of building relationships is going to become even more popular. ... Subsequently, savvy sales and marketing teams across the pharma

  • What does programmatic advertising mean for your pharma marketing strategy?

    In the last few years, programmatic advertising has become one of the most popular topics in digital marketing. ... Advertising Bureau, programmatic ad revenue in the US reached $10.1bn in 2014, accounting for 20% of total online ad revenue.

  • Introducing the Newest Additions to Our Random42 Team!

    The Random42 team is comprised of production, marketing and the scientific team, who all work together to provide the best possible service to our clients. ... She has experience in science PR and online marketing, working part-time throughout her studies

  • Video: Syndicated patient record data

    Track the global market in real time. Therapy Watch is an online syndicated research tool that provides marketing teams, brand managers and market researchers with up-to-the minute strategic and

  • Optimus Performance Marketing

    Optimus Performance Marketing is the award-winning online digital marketing agency dedicated to driving growth and sales for e-commerce business. ... Address:. Optimus Performance Marketing. Unit 4, Brest Road , Derriford Business Park.

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Branding Science

We are Branding Science Partners in thinking which inspires change in healthcare Branding Science are an award-winning global pharmaceutical market...

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Using human insights to push healthcare communications forward
This blog highlights the value of human perspectives, showing how insights can propel healthcare communications forward to ultimately improve lives...
RWE Blog 4: The place of real-world evidence in the market access strategy
The fourth and final blog in our latest series focuses on market access strategy. This follows our evaluation of the role of real-world data (RWD) and real-world evidence (RWE) in...
RWE Blog 3: Is real-world evidence the holy grail
We began our four-blog series by evaluating the role of real-world data (RWD) and real-world-evidence (RWE) in Real-world challenges and real-world data, and understanding the payer's perspective, in Payers use...

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