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online marketing

This page shows the latest online marketing news and features for those working in and with pharma, biotech and healthcare.

D-day: time to make digital deliver

D-day: time to make digital deliver

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

Latest news

  • eConsent: Busting regulatory myths eConsent: Busting regulatory myths

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

  • Entering the era of digital trials Entering the era of digital trials

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

  • Digital Trials Digital Trials

    A framework for success. " />. A framework for success. " />. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

  • Safety first: AI adoption in the healthcare sector Safety first: AI adoption in the healthcare sector

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... personal data on many online platforms, societal concerns and regulations will likely impact the potential value realised from AI.

  • Artificial intelligence in healthcare Artificial intelligence in healthcare

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

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Latest Intelligence

  • Rules of engagement Rules of engagement

    Meaningful brands have figured out the boon  of online marketing - that quality, value-driven, meaningful content builds engagement, community, connection and ultimately loyalty. ... Rules of engagement. With most patients and physicians actively

  • Sales reps in the digital age Sales reps in the digital age

    region. Prior to joining Veeva, Chris was Business Director at Doctors.net.uk, leading their online marketing and education programmes for companies including Eli Lilly, Novartis, and Roche. ... Tim van Tongeren,  Managing partner at DT Associates. Tim

  • Harnessing insight from online networks Harnessing insight from online networks

    It is widely acknowledged that pharma lags behind many other industries in using digital tactics for effective sales and marketing. ... CEO of Doctors.net.uk, the UK’s largest and most active online network of doctors.

  • Behavioural economics in pharma Behavioural economics in pharma

    Often, they stem from underperforming sales or marketing initiatives that were given positive predictive intent or attitudes during testing. ... Online social communities, whether they be HCPs or patients, give valuable and important insights in 'recency'

  • Country report: The healthcare market in Brazil Country report: The healthcare market in Brazil

    KOL platforms, webcasts, online marketing, blogs, social media, forums, chat rooms and any other such media can be effective means to present the company's products and offers through opinion leaders. ... Companies are using much of the technology at

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Latest appointments

  • Peix appoints online marketing manager Peix appoints online marketing manager

    Marie Kruger joins German agency. Marie Kruger has joined Peix Pharma's digital unit as online marketing manager. ... She will work alongside Julian Weinert and Martin Kiess, the existing online marketing managers.  .

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Latest from PMHub

More from PMHub
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