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Opinion Matters

This page shows the latest Opinion Matters news and features for those working in and with pharma, biotech and healthcare.

Former Opinion Matters founder launches new agency

Former Opinion Matters founder launches new agency

After starting and developing markettiers4dc's research division Opinion Matters more than a decade ago, Harta has worked on numerous award-winning campaigns for the likes of GSK, Merck, UCB, Astellas,

Latest news

  • What healthcare PR does best

    Around two-thirds of those surveyed report that they have been asked for information or opinion on health-related matters, as well as receiving it from others. . ... Historically, healthcare PR has courted endorsement from the top down, working with key

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Latest Intelligence

  • Trust me, I’m from pharma Trust me, I’m from pharma

    decisions. If we focus on that – rather than pushing products – we’ll start to shift public opinion.”. ... They recognise these groups are becoming very powerful – particularly in rare diseases – and that their opinion matters.

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COVID-19 Updates and Daily News

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Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

Latest intelligence

Working together against COVID-19
Analysing social media conversations to see what HCPs are saying online about the global pandemic...
Vicky Bramham, Managing Director at OPEN Health PR shares tips on media relations during COVID-19
Vicky speaks with freelance health journalist Jacqui Thornton who gives her expert view on how best to approach media relations during this unprecedented time....
Are biobetters a market access opportunity?
Biobetters are biologics that have been improved compared to the marketed originator, for example in efficacy, safety, tolerability or dosing regimen....

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