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opportunities

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SEO for the healthcare industry

Gaining online visibility in any disease area remains a challenge for marketers

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IMS Health to merge with Quintiles

Will create pharma services firm worth almost $18bn

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Magic Eyes

How patient art can generate broader insights

Is it possible to change behaviour virtually?

Changing behaviour requires a combination of science and art. As technology evolves, so does the breadth of mechanisms (the ‘art’) through which we can deliver science-based, behaviour-change interventions. As the...

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Stories that can save lives

“Sometimes reality is too complex. Stories give it form.”

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Delivering digital value

Improving outcomes, the digital responsibility

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Wearables – the technologist’s view

Patient insight is key to a successful solution

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Better insights come from better evidence

With the current data overload, it is critical that marketers have data literacy

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Are you experienced?

Identifying and exceeding customer expectations remains a work-in-progress for pharma

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Why health psychology should inform pharma strategy

Lucid is an award-winning agency, creating medical education designed to change healthcare professional (HCP) behaviour and in turn, changing patients’ lives. Their unique approach, known as ‘Advanced Outcomes’, focuses on...

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Med comms has a ‘big role to play’ in market access

HCA meeting hears communications can assist companies with the process

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Medicine, the arts and the events industry

Performing pharma

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