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- PMLiVE

opportunities

A rough guide to… advisory boards

Our intrepid writers take us on a journey through advisory boards and show that pre-trip planning is the pathway to perfection

- PMLiVE

Harnessing the power of ethnography in healthcare

Locating the elusive, yet vital, insights into how people manage and live with their medical conditions

- PMLiVE

The trouble with insights

Using health psychology to address medicines adherence is a rapidly developing area, but one that is poorly understood by many companies operating in the space

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Guiding decisions

How the ever-changing face of market research continues to impact the healthcare industry

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Pharma needs to ‘better articulate’ its value to society

And that includes its need to finance new medical discoveries by making a profit

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Insights from the Authenticity Gap research

Successful companies align their brand with their reputation

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Who don’t need no education?

It’s time pharma rebelled against its own risk-averse traditions

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Changing behaviour by design

Are we underestimating the power of design in encouraging behaviours for the good of our health?

- PMLiVE

Measurement: It’s time to get with the real world

We’ve known for years how important it is to exercise, to manage the amount of calories we eat and to sleep well. Over the last five years, we have been...

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Consilium wins Allergy Therapeutics account

Will advise the firm on international investor relations

- PMLiVE

Breaking Down the Barriers to Behaviour Change by Patrick Ladbury

Patrick Ladbury, the Director at the NSMC delves further into the barriers to behaviour change, and offers us tricks of the trade in his second instalment.

Say Communications

- PMLiVE

A five-step plan for patient-centred digital communications

Every functional area should be able to interact with patients

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