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OTC

This page shows the latest OTC news and features for those working in and with pharma, biotech and healthcare.

Bayer's drop of the future

Bayer's drop of the future

Even then, the portents were clear: educated patients with less deference to professionals, crude wearables like step counters and rising OTC sales of old technologies, like blood pressure cuffs, that were

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PMEA Awards 2020

COVID-19 Updates and Daily News

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Empowering Strategic Performance Ltd

OUR GOAL: To help clients Metamorph™ Science into Action that changes healthcare to improve the lives of patients. Empowering Strategic...

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InSite Events™ National Pharma Meeting: A Customer Story
How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
Fear or encouragement, which is best to drive behaviour change?
The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
The unheard, unseen, and uncorrected effects of COVID-19
The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...

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