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outcomes

This page shows the latest outcomes news and features for those working in and with pharma, biotech and healthcare.

Half of European cancer drug trials ‘biased’, says BMJ

Half of European cancer drug trials ‘biased’, says BMJ

The researchers found that 19 of them (49%) were at high risk of bias for their primary outcome, mainly because of missing data or the parameters used to measure efficacy.

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  • The dawn of a new era in medical education The dawn of a new era in medical education

    As specialists in our field, we need to be a step ahead of the game, ensuring we are delivering programmes that enable engagement that improves long-term healthcare outcomes.

  • How can we realise the benefits of patient engagement? How can we realise the benefits of patient engagement?

    recruitment and retention; new innovations are not reaching the people who desperately need them due to affordability debates, and poor adherence to medicines means patients are not achieving the outcomes seen

  • Spotlight on Patient Engagement Spotlight on Patient Engagement

    This spotlight on patient engagement looks at patients’ journeys and experiences, and how pharma can better engage – and empower – them to improve health outcomes.

  • Breaking free Breaking free

    Factors include maintenance motives, identity and self-regulation. For example, if individuals enjoy a new behaviour and are satisfied with the outcomes – for instance, weight loss and its associated health gains –

  • The evolution of real-world studies The evolution of real-world studies

    morbidities and disease outcomes are collected electronically,’ AstraZeneca wrote in the protocol for an observational study. ... The trial is using a Clinical Practice Research Datalink (CPRD) platform to directly populate electronic case report forms

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W2O Group is an integrated marketing agency with expertise in brand and digital strategy, creative development and communications services. We...

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