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Paradigm Communications

This page shows the latest Paradigm Communications news and features for those working in and with pharma, biotech and healthcare.

La La Land? The myth of multichannel excellence

La La Land? The myth of multichannel excellence

salivate. However, in Europe, many of these channels are too risky or inappropriate for pharma communications. ... behaviours, and to measure progress in a changing communications paradigm.

Latest news

  • Paradigm Comms and Trio Health win healthcare media relations award Paradigm Comms and Trio Health win healthcare media relations award

    Paradigm Comms and Trio Health win healthcare media relations award. Judges said the campaign was a true ‘ vehicle for action and change’. ... Paradigm Communications and Trio Health's 'Liver disease: Today's complacency, tomorrow's catastrophe'

  • Double win for Spoonful of Sugar at Communiqué 2015 Double win for Spoonful of Sugar at Communiqué 2015

    London-based Spoonful of Sugar, which applies behavioural change theory to medicines adherence, also saw off competition from the likes of finalists 90TEN Healthcare, GCI Health and Paradigm Communications. ... Run by PMLiVE publisher the PMGroup, the

  • Nurturing change in pharma marketing Nurturing change in pharma marketing

    The rapid development of digital, mobile and ambient technologies has transformed the global communications paradigm, and, with it, set new expectations in how consumers and professionals consume information. ... Technology can help provide scale, speed,

  • Liberation recognised at healthcare comms awards Liberation recognised at healthcare comms awards

    Liberation Communications was among the winners at last night's Comm uniqué Awards 2014, taking home the trophy for Comm uniqué Small Consultancy or Health Team of the Year. ... Other finalists in the category includeand Paradigm Communications.

  • AbbVie, Astellas and Roche teams among Communiqué finalists AbbVie, Astellas and Roche teams among Communiqué finalists

    In-house communications teams at AbbVie, Astellas and Roche are among the nominees for the Comm uniqué Awards 2014. ... As for Comm uniqué Small Consultancy or Health Team of the Year, the four finalists are Bedrock Healthcare Communications, inVentiv

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Latest Intelligence

  • Flight path: the long-haul journey Flight path: the long-haul journey

    A recent Campaign article by US communications consultancy Hill Holliday suggested that the remit of the strategic planner has changed. ... The changing communications paradigm is undoubtedly providing increasing opportunities for pharmaceutical

  • Case study: Liver disease burden Case study: Liver disease burden

    Agency:Paradigm Communications and Trio Media. Campaign: 'The Catastrophic Consequences of Complancency' - Media launch of the Report from the APPHG Inquiry into Improving Outcomes in Liver Disease. ... C. Client verdict. “ As secretariat to the APPHG,

  • Case study: Liver disease burden Case study: Liver disease burden

    Agency:Paradigm Communications and Trio Media. Campaign: 'The Catastrophic Consequences of Complancency' - Media launch of the Report from the APPHG Inquiry into Improving Outcomes in Liver Disease. ... C. Client verdict. “ As secretariat to the APPHG,

  • Integrating multichannel marketing Integrating multichannel marketing

    year where most healthcare professionals are now 'digital natives', ie they have grown up with digital technology as an integrated part of communications. ... Multichannel marketing has risen back to the surface. This is a way to change the paradigm and

  • 10 Ways to drive sales force effectiveness 10 Ways to drive sales force effectiveness

    The legacy approach, led by traditional sales force detailing of key clinical messages to individual target customers, is being replaced by more account-focused communications delivered across diverse stakeholder groups. ... As the communications

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Latest appointments

  • Kimberly Santiago joins Red Door Unlimited Kimberly Santiago joins Red Door Unlimited

    She has almost 15 years' experience in healthcare comms and joins the Richmond, UK-based agency from Porter Novelli' s sister agency Paradigm Communications. ... Prior to Paradigm, where she spent four years as an account director, Santiago served at

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Latest from PMHub

  • Red Door Unlimited appoints Kimberly Santiago as Director

    Kimberly Santiago joins from Porter Novelli’ s sister agency Paradigm Communications. ... Catherine Devaney, Managing Director at Red Door Unlimited says: “‘ Kimberly brings with her a wealth of global and EU communications expertise.

  • The heart of the matter part 4

    The communications environment has changed too. The rapid proliferation of mobile, digital and social channels has transformed the paradigm; communications that were once one-dimensional have evolved into a web of ... Moreover, the approach increases the

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