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Paradigm Communications
This page shows the latest Paradigm Communications news and features for those working in and with pharma, biotech and healthcare.
La La Land? The myth of multichannel excellence
salivate. However, in Europe, many of these channels are too risky or inappropriate for pharma communications. ... behaviours, and to measure progress in a changing communications paradigm.
Latest news
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Paradigm Comms and Trio Health win healthcare media relations award
Paradigm Communications and Trio Health's 'Liver disease: Today's complacency, tomorrow's catastrophe' campaign has won the Comm unique healthcare media relations award. ... Run by PMLiVE publisher the PMGroup, the Comm uniqué programme is
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Double win for Spoonful of Sugar at Communiqué 2015
London-based Spoonful of Sugar, which applies behavioural change theory to medicines adherence, also saw off competition from the likes of finalists 90TEN Healthcare, GCI Health and Paradigm Communications. ... Run by PMLiVE publisher the PMGroup, the
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Nurturing change in pharma marketing
The rapid development of digital, mobile and ambient technologies has transformed the global communications paradigm, and, with it, set new expectations in how consumers and professionals consume information. ... Technology can help provide scale, speed,
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Liberation recognised at healthcare comms awards
Liberation Communications was among the winners at last night's Comm uniqué Awards 2014, taking home the trophy for Comm uniqué Small Consultancy or Health Team of the Year. ... Other finalists in the category includeand Paradigm Communications.
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AbbVie, Astellas and Roche teams among Communiqué finalists
In-house communications teams at AbbVie, Astellas and Roche are among the nominees for the Comm uniqué Awards 2014. ... As for Comm uniqué Small Consultancy or Health Team of the Year, the four finalists are Bedrock Healthcare Communications, inVentiv
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Latest Intelligence
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Flight path: the long-haul journey
A recent Campaign article by US communications consultancy Hill Holliday suggested that the remit of the strategic planner has changed. ... The changing communications paradigm is undoubtedly providing increasing opportunities for pharmaceutical
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Case study: Liver disease burden
Agency:Paradigm Communications and Trio Media. Campaign: 'The Catastrophic Consequences of Complancency' - Media launch of the Report from the APPHG Inquiry into Improving Outcomes in Liver Disease. ... C. “As secretariat to the APPHG, The Hepatitis C
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Integrating multichannel marketing
year where most healthcare professionals are now 'digital natives', ie they have grown up with digital technology as an integrated part of communications. ... Multichannel marketing has risen back to the surface. This is a way to change the paradigm and
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10 Ways to drive sales force effectiveness
The legacy approach, led by traditional sales force detailing of key clinical messages to individual target customers, is being replaced by more account-focused communications delivered across diverse stakeholder groups. ... As the communications
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Latest appointments
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Kimberly Santiago joins Red Door Unlimited
She has almost 15 years' experience in healthcare comms and joins the Richmond, UK-based agency from Porter Novelli' s sister agency Paradigm Communications. ... Prior to Paradigm, where she spent four years as an account director, Santiago served at
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Latest from PMHub
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Red Door Unlimited appoints Kimberly Santiago as Director
Red Door Unlimited has appointed a new Board Director. Kimberly Santiago joins from Porter Novelli’s sister agency Paradigm Communications. ... Catherine Devaney, Managing Director at Red Door Unlimited says: “‘Kimberly brings with her a wealth of
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COVID-19 Updates and Daily News
Featured jobs
- US secures 100 million doses of Sanofi/GSK’s COVID-19 vaccine
- Gut instincts lead Takeda to GI pipeline success
- How will the events and exhibitions industry change post-Coronavirus?
- China’s CanSino Biologics reveals phase 2 coronavirus vaccine results
- Eli Lilly begins COVID-19 prevention trial in nursing homes
- Roche’s Tecentriq combo scores FDA approval for melanoma
- Socially distanced strategising
- Artificial Intelligence in Digital Therapeutics
- Virtual Reality in Medicine and Clinical Research
- J&J inks $1bn deal with US for coronavirus vaccine
- Novartis builds its case for novel MS treatment ofatumumab
- Pfizer’s Xalkori follow-up Lorbrena hits the mark in first-line lung cancer
PMHub
Blue Latitude Health
Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...
Latest intelligence
- Virtual Engagement At Porterhouse: Reflections on the past few months
- A look at how the pitfalls of virtual engagement can be avoided and the key advantages of virtual client and KOL engagement strategies in a now predominantly digital world....
- July 2020: diversity and inclusion in clinical trials round-up
- COVID-19 has continued to bring diversity and health inequality to the forefront of people’s attention. Our latest round-up covers the July news around these issues, and brings you the latest...
- Medical Device Clinical Trials 2020
- In July 2020, we attended and exhibited at the Medical Device Clinical Trials 2020 Virtual Experience. We really enjoyed the day and it was great to hear from like-minded people,...
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