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This page shows the latest patient-centric news and features for those working in and with pharma, biotech and healthcare.

The shifting healthcare landscape

The shifting healthcare landscape

These shifting consumer attitudes provide an opportunity for new entrants to the market and risk leaving more traditional, product-centric pharma behind. ... Pharma must fully embrace new technology and analytics, and adopt a more patient-centric model.

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Latest Intelligence

  • Digital health Digital health

    On the one hand, digital has the power to connect and integrate disparate services and deliver more intuitive, patient-led experiences. ... Medicare is now paying for remote monitoring. There are efforts to tie payments in practices more to patient

  • When is it time to rebrand? When is it time to rebrand?

    Marketing campaigns are being replaced by branding initiatives. Pharma has become more patient-centric - with brands investing more in disease awareness, prevention and education.

  • Speech therapy Speech therapy

    Speech therapy. In 2002 an MIT scientist named Timothy Bickmore recruited 91 students to a study in a field of research that he later dubbed ‘patient-centric computing.’. ... And let’s face it - product specific patient information is more than

  • Implementing eHealth innovation Implementing eHealth innovation

    Patient-centric by design, the device, along with the related app, also aims to inform/educate and empower patients to engage with, and self-manage, their condition. ... eHealth is transforming decision-making, information-sharing and patient education,

  • A marathon and a sprint A marathon and a sprint

    To be truly patient-centric, a company should start with patient need at the product development stage, not marketing. ... This can make an incredible difference to delivering services that are meaningful, authentic and patient-centric.

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Latest appointments

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Latest from PMHub

  • Perspective on the power of insight

    Perspective on the power of insight. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation. How well

  • Commercial innovation in biotech organisations

    How is the role of the patient changing? SJ: Patient-centricity is no longer just about patients educating themselves. ... When a patient wants to access information, they grab their smart phone and look for instant gratification.

  • Lynch syndrome: a patient perspective

    Here he explores the patient’ s perspective, including treatment options, and gives his advice for healthcare professionals diagnosing patients with a genetic disease. ... If a genetic test is positive, the patient will have to increase the frequency

  • Rise of the patient expert - an interview with Michael Seres

    How has the role of the patient as healthcare expert changed in recent years? ... That is the changing role in healthcare: patient partnership. Equal value and equal importance is the future of healthcare.

  • The changing role of the expert in healthcare: challenges in customer-centricity

    Both of these groups are vitally important to getting treatment right for the condition and context of each individual patient. ... This makes the HCP resistant to let the patient into the process, alienating them from their own care.

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