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patient-centricity

This page shows the latest patient-centricity news and features for those working in and with pharma, biotech and healthcare.

Pharma marketers' blog: How to be a patient-centric pharma marketer?

Pharma marketers' blog: How to be a patient-centric pharma marketer?

Patient-centricity is one of the most important trends, terms and disciplines across the pharma and biotech industry as we move from being a science and product- focused industry to a ... Let’s look more specifically at some of the key competencies of

Latest news

  • Launch leaders' blog: what should launch leaders be measuring? Launch leaders' blog: what should launch leaders be measuring?

    But don’t forget the qualitative, intuitive insights that can come from real-life observation, interactions and ‘gut feelings’, based on healthcare and patient-centricity. ... Are we truly engaging and changing the knowledge, attitudes and

  • AstraZeneca takes home Company of the Year award at PMEA 2020 AstraZeneca takes home Company of the Year award at PMEA 2020

    The companies respectively received a finalist and high commendation recognition. AstraZeneca's win in this category for 2020 reflects the company's commitment to customer-centricity and patient-focused values.

  • PMEA 2020: continuing to recognise excellence in improving patient outcomes PMEA 2020: continuing to recognise excellence in improving patient outcomes

    The full list of winners is below:. 1. Excellence in Patient Education and Support. ... 4. Award for Patient-Centricity. Sponsored by: Alexa Forbes Consulting Ltd. Winner: Stories That Never Stand Still: A Book Made for People with ADHD by People with

  • Key emerging trends in digital health Key emerging trends in digital health

    Enter ‘virtual’ clinical trials, that are lauded not only for patient-centricity but also for providing researchers with a wealth of patient data in real time. ... An integral aspect of a virtual trial is its incorporation of patient-facing

  • Q&A: Emma Sergeant Q&A: Emma Sergeant

    Which buzzwords/office jargon get on your nerves? Patient-centricity. Why has it been the word of the last five years?

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Latest Intelligence

  • A new focus on patient-centricity through remote healthcare A new focus on patient-centricity through remote healthcare

    By Diana Evans. Patient-centricity is a phrase that has been used widely but somewhat intangibly for many years. ... The elephant in the room is that these changes were brought about by an accident of pandemic birth, not by a policy of patient-centricity.

  • The pursuit of patient diversity in clinical trials The pursuit of patient diversity in clinical trials

    Despite a renewed focus on patient diversity in clinical trials, the needle has barely shifted. ... Patient-centricity was a conversation about good intentions rather than business critical,” said Mark Evans.

  • Mastering commercial launch excellence in a human-centric, hybrid world Mastering commercial launch excellence in a human-centric, hybrid world

    Engage the humans behind the launch. ‘Of course,’ we hear you say, ‘patient- centricity is something we’ve been focusing on for years.’ But in a world where healthcare professionals (HCPs) ... In other words, engage the humans behind the launch:

  • Empowering patients empowers results Empowering patients empowers results

    Patient-centricity is key when it comes to creating a more flexible, efficient and modern process for clinical trials. ... These trials are becoming increasingly possible thanks to technologies such as artificial intelligence, machine learning and cloud

  • A cultural shift in clinical research A cultural shift in clinical research

    Research organisations across the board are experimenting with new technologies. The clinical research industry is experiencing a fundamental cultural change, with patient- centricity becoming the primary area of focus. ... Patient-centricity in clinical

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Latest appointments

  • AZ’s Kelly Teasdale moves to Burson-Marsteller AZ’s Kelly Teasdale moves to Burson-Marsteller

    Most recently, Teasdale served as global brand communications director at AstraZeneca, where she was responsible for the firm's global patient advocacy and patient-centricity communication strategies for oncology and cardiovascular ... develop our

  • Sanofi appoints ‘chief patient officer’ Sanofi appoints ‘chief patient officer’

    Sanofi has become the first major pharma company to appoint a chief patient officer to lead engagement with the people using its medicines. ... the patient perspective advances our approach to meeting the unmet needs of patients.”.

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Latest from PMHub

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