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patient advocates

This page shows the latest patient advocates news and features for those working in and with pharma, biotech and healthcare.

Behaviour change theory

Behaviour change theory

patient advocates and engagement in their business. ... patient’.”. But how do you go about it? A deep dive into behaviour is essential.

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  • Patient diversity in clinical trials needs to be centre stage Patient diversity in clinical trials needs to be centre stage

    industry, patient groups and advocates, regulators, charities and health agencies. ... lack of diversity in clinical trials by building evidence and amplifying patient voices.

  • Encouraging patient participation in real-world studies Encouraging patient participation in real-world studies

    plc, we explore the intersection between real-word studies and patient participation in drug development. ... Truly understanding patient needs and priorities means engaging directly with patients, families and patient advocates to develop high-value,

  • How pharma can unlock the potential of influencer marketing How pharma can unlock the potential of influencer marketing

    Building a successful campaign around influencer marketing. By Beth Whitworth. In this digital age, where the patient is increasingly at the centre of our campaigns, influencer marketing feels like a natural ... The advocates have proven to be critical

  • Reaching the new influencers Reaching the new influencers

    We’re already living in a new world, and reaching its new influencers - whether these are payers, population health specialists or patient advocates - requires that leaders be fully engaged with it. ... It demands fluency not just with the science

  • Beyond caring: learning from the unsung advocates in cancer care

    What can we do for advocates? Increasing patient access to advocates has the potential to fundamentally change the cancer experience for patients and their families. ... However it’s obvious that the patient experience doesn’t stop here. Advocates

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