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patient behaviour

This page shows the latest patient behaviour news and features for those working in and with pharma, biotech and healthcare.

Going digital

Going digital

Connected’ medical devices give patients greater control over their health data, and in turn enable doctors to use the data to prompt beneficial patient behaviour. ... Certainly, medical device manufacturers will need to tread a fine line between

Latest news

  • Lucid’s “spellbinding” performance prompts multiple wins at Communiqué 2018 Lucid’s “spellbinding” performance prompts multiple wins at Communiqué 2018

    education. The judges for this category, who saw Lucid present their achievements earlier this year, said the group “demonstrated the authenticity of their patient centric approach showing a true focus on ... recognised. "We know that we are lucky to

  • Frontera launch new mHealth offering Frontera launch new mHealth offering

    Stikke will utilise mobile phones to support patient behaviour. Frontera Group, a UK-based creative digital agency, has launched Stikke, a new offering created specifically to focus on the value of ... Managing Director Craig Mills, said: “We’ve

  • Millennials’ disappointing medicine habits Millennials’ disappointing medicine habits

    The UK has an ‘under-informed’ youth when it comes to prescription medicines, according to a new patient behaviour survey from the IPA’s Healthcare Group.

  • The quietest problem in healthcare is a palindrome The quietest problem in healthcare is a palindrome

    Rarely do we spend any time taking about non-compliance, which we define as “the lack of congruence between a patient’s behaviour (in terms of taking medication, following a diet ... But why are patients non-compliant in the first place? The

  • Power to the people Power to the people

    outcomes. The industry is making marginal gains as it slowly learns how deep patient insights can provide a mandate to change patient behaviour. ... a highly regulated industry where it’s difficult to even talk to a patient.

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Latest Intelligence

  • Three steps forward, four steps back Three steps forward, four steps back

    A better outcome can only result from a change in patient behaviour, ie adherence to a therapeutic pathway. ... Examples include digital inhalers, attack risk checkers and suites of mobile apps designed to better support patient-physician dialogue.

  • The Patient Journey

    When developing a patient journey it’s imperative to understand a variety of perspectives. ... 1 Integrate behaviour change within the patient design. Considering the purpose behind patient mapping is to develop solutions to meet the unmet needs of the

  • The true potential of mobile health tech The true potential of mobile health tech

    Craig Mills, group managing director of Frontera Group, the London-based group specialising in patient behaviour, believes industry may be missing a crucial factor… the human factor. ... But patient populations are unlikely to wait for pharma to

  • A quest for innovative solutions A quest for innovative solutions

    Technology’s attractive calling card is the monitoring and collection of data that can generate insights into patient behaviour and signpost ways for more applied drug development and better delivery systems. ... Once that is established you can

  • Stepping out Stepping out

    The challenge is to understand what are often deep-rooted drivers of behaviour. ... However, if the next time a patient sees their doctor they’re told something completely different, that investment counts for nothing and sustainable behaviour change

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Latest appointments

  • Atlantis Healthcare Group bring in new UK MD Atlantis Healthcare Group bring in new UK MD

    behaviour change solutions we deliver to all healthcare system stakeholders in the UK,” said Aunia Grogan, CEO of Atlantis Healthcare. ... Diversified Agency Services (DAS), and is focused on helping us to deliver improved patient outcomes.

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Latest from PMHub

More from PMHub
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We're a healthcare communications agency that does things differently. We put patients at the heart of everything we do, while...

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