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patient behaviour

This page shows the latest patient behaviour news and features for those working in and with pharma, biotech and healthcare.

Lucid’s “spellbinding” performance prompts multiple wins at Communiqué 2018

Lucid’s “spellbinding” performance prompts multiple wins at Communiqué 2018

education. The judges for this category, who saw Lucid present their achievements earlier this year, said the group “demonstrated the authenticity of their patient centric approach showing a true focus on ... recognised. "We know that we are lucky to

Latest news

  • Frontera launch new mHealth offering Frontera launch new mHealth offering

    Frontera launch new mHealth offering. Stikke will utilise mobile phones to support patient behaviour. ... Managing Director Craig Mills, said: “We’ve always believed that the most powerful tool a patient has is in their pocket.

  • Millennials’ disappointing medicine habits Millennials’ disappointing medicine habits

    The UK has an ‘under-informed’youth when it comes to prescription medicines, according to a new patient behaviour survey from the IPA’s Healthcare Group.

  • The quietest problem in healthcare is a palindrome The quietest problem in healthcare is a palindrome

    Rarely do we spend any time taking about non-compliance, which we define as “the lack of congruence between a patient’s behaviour (in terms of taking medication, following a diet ... But why are patients non-compliant in the first place? The

  • Power to the people Power to the people

    outcomes. The industry is making marginal gains as it slowly learns how deep patient insights can provide a mandate to change patient behaviour. ... a highly regulated industry where it’s difficult to even talk to a patient.

  • Lucid wins Queen’s Award for business success Lucid wins Queen’s Award for business success

    Our shared passion and vision to improve patient outcomes via behaviour change and strategic communication programmes is unrelenting and is the key to our winning formula.

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Latest Intelligence

  • The Patient Journey

    When developing a patient journey it’s imperative to understand a variety of perspectives. ... 1 Integrate behaviour change within the patient design. Considering the purpose behind patient mapping is to develop solutions to meet the unmet needs of the

  • The true potential of mobile health tech The true potential of mobile health tech

    Craig Mills, group managing director of Frontera Group, the London-based group specialising in patient behaviour, believes industry may be missing a crucial factor… the human factor. ... But patient populations are unlikely to wait for pharma to

  • A quest for innovative solutions A quest for innovative solutions

    Technology’s attractive calling card is the monitoring and collection of data that can generate insights into patient behaviour and signpost ways for more applied drug development and better delivery systems. ... Once that is established you can

  • Reading human behaviour to create a medical future Reading human behaviour to create a medical future

    Reading human behaviour to create a medical future. Sanofi's Dr Anne Beal and Dr Bernard Hamelin on unlocking the doors to patient behaviour. ... Unlocking the multiple doors to patient behaviour is the bold quest for a new scientific board established

  • Stepping out Stepping out

    The challenge is to understand what are often deep-rooted drivers of behaviour. ... However, if the next time a patient sees their doctor they’re told something completely different, that investment counts for nothing and sustainable behaviour change

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Latest appointments

  • Atlantis Healthcare Group bring in new UK MD Atlantis Healthcare Group bring in new UK MD

    behaviour change solutions we deliver to all healthcare system stakeholders in the UK,” said Aunia Grogan, CEO of Atlantis Healthcare. “ ... Diversified Agency Services (DAS), and is focused on helping us to deliver improved patient outcomes. “

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Latest from PMHub

More from PMHub
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Accession

Accession was a born from a passion and a vision. A passion to harness the power of market access to...

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Developing advocacy in the pharmaceutical industry.
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Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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