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patient behaviour

This page shows the latest patient behaviour news and features for those working in and with pharma, biotech and healthcare.

Millennials’ disappointing medicine habits

Millennials’ disappointing medicine habits

The UK has an ‘under-informed’youth when it comes to prescription medicines, according to a new patient behaviour survey from the IPA’s Healthcare Group.

Latest news

  • The quietest problem in healthcare is a palindrome The quietest problem in healthcare is a palindrome

    Rarely do we spend any time taking about non-compliance, which we define as “the lack of congruence between a patient’s behaviour (in terms of taking medication, following a diet ... But why are patients non-compliant in the first place? The

  • Power to the people Power to the people

    outcomes. The industry is making marginal gains as it slowly learns how deep patient insights can provide a mandate to change patient behaviour. ... a highly regulated industry where it’s difficult to even talk to a patient.

  • Lucid wins Queen’s Award for business success Lucid wins Queen’s Award for business success

    Our shared passion and vision to improve patient outcomes via behaviour change and strategic communication programmes is unrelenting and is the key to our winning formula.

  • Turning healthcare on its head Turning healthcare on its head

    The company has subsequently revised its materials to incorporate real-world patient language.”. ... The impact on patient behaviour can be significant. But it's only by moving towards more collaborative relationships with patients - rather than simply

  • Time for a new language for asthma? Time for a new language for asthma?

    However, despite these methodological considerations, the findings still shine a light on patient perceptions of asthma management. ... a change in patient perception and ultimately, behaviour.

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Latest Intelligence

  • A quest for innovative solutions A quest for innovative solutions

    Technology’s attractive calling card is the monitoring and collection of data that can generate insights into patient behaviour and signpost ways for more applied drug development and better delivery systems. ... Once that is established you can

  • Reading human behaviour to create a medical future Reading human behaviour to create a medical future

    Reading human behaviour to create a medical future. Sanofi's Dr Anne Beal and Dr Bernard Hamelin on unlocking the doors to patient behaviour. ... Unlocking the multiple doors to patient behaviour is the bold quest for a new scientific board established

  • Stepping out Stepping out

    The challenge is to understand what are often deep-rooted drivers of behaviour. ... However, if the next time a patient sees their doctor they’re told something completely different, that investment counts for nothing and sustainable behaviour change

  • Do you want to see a magic trick? Do you want to see a magic trick?

    Do you want to see a magic trick? Key points that drive behaviour change. ... This biomedical model fails to acknowledge patient and clinician behaviour; that essentially determines the success or otherwise of your brands.

  • The patient’s world is ‘messy’ The patient’s world is ‘messy’

    The patient’ s world is ‘ messy’. And therein lies the value for pharma. ... Gaining a greater understanding. By conducting journey research with patients alongside the HCPs, we can not only understand what lies behind the patient’s experience

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Latest appointments

  • Atlantis Healthcare Group bring in new UK MD Atlantis Healthcare Group bring in new UK MD

    behaviour change solutions we deliver to all healthcare system stakeholders in the UK,” said Aunia Grogan, CEO of Atlantis Healthcare. “ ... Diversified Agency Services (DAS), and is focused on helping us to deliver improved patient outcomes. “

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Latest from PMHub

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