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Patient Centric

This page shows the latest Patient Centric news and features for those working in and with pharma, biotech and healthcare.

Socially distanced strategising

Socially distanced strategising

When segmentation is developed, it rests on often unspoken agreement about things like the role of the patient in the decision. ... When your marketing colleague says ‘patient-centric strategy’, do you ask how it differs from ‘customer-focused’

Latest news

  • Signant Health joins the Association of Clinical Research Organizations Signant Health joins the Association of Clinical Research Organizations

    As a technology provider, Signant brings a unique perspective to ACRO, promoting collaboration across the industry to achieve our shared responsibility for advancing patient-centric clinical research,” said Mike Nolte, CEO ... Aligned with our strategy

  • Healthcare’s voice revolution Healthcare’s voice revolution

    Yet there are so many ways in which smart speakers might significantly improve patient welfare. ... The second critical step is to make sure that any advances in this area are genuinely patient-centric – not tech for tech’s sake, nor weighted overly

  • The most annoying ‘F’ word in healthcare The most annoying ‘F’ word in healthcare

    requirement to validate these criteria should be a written assessment by the patient’s physician. ... it is time to be more aggressive in (re) establishing a doctor-patient centric system.

  • EMD Serono allies with ‘free sequencing’ firm Nebula EMD Serono allies with ‘free sequencing’ firm Nebula

    That is based on charging people to get sequencing reports, and then selling the data on for more money without the patient’s knowledge, says the biotech. ... Our goal is to spearhead a more patient-centric approach to medical research where

  • Verily unveils next-gen trials alliance with Novartis, Pfizer Verily unveils next-gen trials alliance with Novartis, Pfizer

    The partners say they aim to develop digitally innovative, patient-centered clinical research programmes using Verily’s Project Baseline’s evidence generation platform and tools. ... It says the partners will aim to implement a more patient-centric,

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We are Branding Science Partners in thinking which inspires change in healthcare Branding Science are an award-winning global pharmaceutical market...

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