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Patient Centric

This page shows the latest Patient Centric news and features for those working in and with pharma, biotech and healthcare.

Digital Trials

Digital Trials

participation. Digital trials are seen as a vital component to providing a new path, a way of enabling patient- centric trial design and capturing clinical signals that are more responsive to ... While it is generally accepted that the use of devices and

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  • Five questions guiding the way to actual patient-centricity Five questions guiding the way to actual patient-centricity

    The way to become more patient-centric is by creating value for patients beyond that of just the drug. ... 5 Do you know what success would look like? As patient-centricity today is part of the pharma industry’s goals, the vast majority of companies

  • Behaviour change – a missing ingredient? Behaviour change – a missing ingredient?

    While pharma might refer to patient- centricity in this sense, it is not our perspective on how patient-centric we are that is relevant; it is how well our audience believes

  • AI UK – one year on AI UK – one year on

    More than ever, then, it seems that the best path for bringing properly patient- centric applications of healthcare AI into practice remains the same as we suggested in our 2018 report. ... Success requires active participation in a far more open

  • China: AstraZeneca’s new engine for growth and innovation China: AstraZeneca’s new engine for growth and innovation

    world. The company has what it calls a ‘patient-centric’ Commercial Innovation Strategy for China, which focuses on therapy areas where Chinese patients have the most urgent demand, such as respiratory ... Earlier this year, it unveiled new

  • A little less conversation

    Before you all pull shocked faces, I specifically mean the term patient centricity. ... Let’s disrupt this status quo. Why should we be patient-centric, and not just say it?

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Publicis Resolute

Publicis Resolute provides real-life practical solutions to your issues, without fuss or fluff. We are an experienced team with a...

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AstraZeneca’s oncology renaissance
Susan Galbraith played a key role in restoring AstraZeneca’s place in cancer drug development – she talks about the future of oncology and why there’s more to be done to...
Navigating the antibiotic resistance crisis
Blue Latitude Health speaks to Tara DeBoer, PhD, Postdoctoral Researcher and CEO of BioAmp Diagnostics to explore the antimicrobial resistance crisis, and learn how a simple tool could support physicians...
Combined immunotherapies – potential and pitfalls
‘Combining therapeutic compounds is the first logical step towards better results, namely higher rates of patients responding to treatment, with deeper and more sustained responses’...

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