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Patient Centric

This page shows the latest Patient Centric news and features for those working in and with pharma, biotech and healthcare.

Pharma marketers' blog: on your marks, get set...brand plan!

Pharma marketers' blog: on your marks, get set...brand plan!

The first is connected to the theme of last month’s blog; being patient-centric. ... All of these elements will drive the planning schedule, but to develop a really robust, differentiated and patient-centric plan it is essential to ensure the thinking

Latest news

  • Pharma marketers' blog: How to be a patient-centric pharma marketer? Pharma marketers' blog: How to be a patient-centric pharma marketer?

    It is worth asking yourself how patient-centric your organisation, business unit and team are. ... There is nothing more powerful than seeing or reading a truly patient-centric brand plan!

  • Socially distanced strategising Socially distanced strategising

    When segmentation is developed, it rests on often unspoken agreement about things like the role of the patient in the decision. ... When your marketing colleague says ‘patient-centric strategy’, do you ask how it differs from ‘customer-focused’

  • Signant Health joins the Association of Clinical Research Organizations Signant Health joins the Association of Clinical Research Organizations

    As a technology provider, Signant brings a unique perspective to ACRO, promoting collaboration across the industry to achieve our shared responsibility for advancing patient-centric clinical research,” said Mike Nolte, CEO ... Aligned with our strategy

  • Healthcare’s voice revolution Healthcare’s voice revolution

    Yet there are so many ways in which smart speakers might significantly improve patient welfare. ... The second critical step is to make sure that any advances in this area are genuinely patient-centric – not tech for tech’s sake, nor weighted overly

  • The most annoying ‘F’ word in healthcare The most annoying ‘F’ word in healthcare

    requirement to validate these criteria should be a written assessment by the patient’s physician. ... it is time to be more aggressive in (re) establishing a doctor-patient centric system.

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Latest Intelligence

  • Your clinical trial participants are precious, so treat them as such Your clinical trial participants are precious, so treat them as such

    patient-centric values. ... Could understanding the authentic patient experience improve your clinical trial recruitment and retention?

  • Diversity and inclusion in clinical trials Diversity and inclusion in clinical trials

    Offering more patient-centric options, such as in-home patient assessments as part of a decentralised or hybrid trial, increases the geographical outreach beyond the city and suburban setting where investigative ... A recent patient survey on

  • Launch excellence in COVID-19 times Launch excellence in COVID-19 times

    There are many elements to a winning launch plan: insights driven, patient- focused, customer-centric, quantitative, clear objectives and strategic choices, key messages, content and experiences that are tailored to each ... I believe the pharma brands

  • The impact of cancer on mental health during COVID-19 The impact of cancer on mental health during COVID-19

    Hear from Bristol Myers Squibb’s (BMS) UK and Ireland Executive Medical Director, Hubert Bland, who believes that to continue with a patient-centric approach to cancer care innovation, we must ... recognise the importance of mental health, and ensure

  • Empowering patients empowers results Empowering patients empowers results

    Decentralised clinical trials that can take place from a patient’s home are clearly gaining ground. ... They are far more patient- centric than traditional clinical trials, since they build convenience and flexibility into the process.

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