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Patient Centric

This page shows the latest Patient Centric news and features for those working in and with pharma, biotech and healthcare.

Digital Trials

Digital Trials

participation. Digital trials are seen as a vital component to providing a new path, a way of enabling patient- centric trial design and capturing clinical signals that are more responsive to ... While it is generally accepted that the use of devices and

Latest news

  • Patient engagement hygiene factors Patient engagement hygiene factors

    There are five critical and basic rules that form deep foundations for patient engagement. ... Change is proactive as well as reactive, and we have seen some companies, or teams, truly get better at matching patient-centric narratives with action, better

  • The call for a more strategic medical affairs community The call for a more strategic medical affairs community

    This strengthening drive towards ‘patient-centricity’ means Medical Affairs finds itself at the heart of pharma’s new business model. ... So the question is, can we in MA translate those patient-centric skills that we have acquired through our

  • The shifting healthcare landscape The shifting healthcare landscape

    These shifting consumer attitudes provide an opportunity for new entrants to the market and risk leaving more traditional, product-centric pharma behind. ... Pharma must fully embrace new technology and analytics, and adopt a more patient-centric model.

  • Amazon’s invasion Amazon’s invasion

    It ends with an integrated value proposition that it is segment-, not patient-, centric.

  • What value for innovation in an era dominated by affordability? What value for innovation in an era dominated by affordability?

    Given pharma’s long history of partnering with health systems across the world to improve patient outcomes, the sector has a strong case to be seen as a central partner to ... There is a great opportunity to leverage the expertise within different

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Latest Intelligence

  • Five questions guiding the way to actual patient-centricity Five questions guiding the way to actual patient-centricity

    The way to become more patient-centric is by creating value for patients beyond that of just the drug. ... 5 Do you know what success would look like? As patient-centricity today is part of the pharma industry’s goals, the vast majority of companies

  • Behaviour change – a missing ingredient? Behaviour change – a missing ingredient?

    While pharma might refer to patient- centricity in this sense, it is not our perspective on how patient-centric we are that is relevant; it is how well our audience believes

  • AI UK – one year on AI UK – one year on

    More than ever, then, it seems that the best path for bringing properly patient- centric applications of healthcare AI into practice remains the same as we suggested in our 2018 report. ... Success requires active participation in a far more open

  • China: AstraZeneca’s new engine for growth and innovation China: AstraZeneca’s new engine for growth and innovation

    world. The company has what it calls a ‘patient-centric’ Commercial Innovation Strategy for China, which focuses on therapy areas where Chinese patients have the most urgent demand, such as respiratory ... Earlier this year, it unveiled new

  • A little less conversation

    Before you all pull shocked faces, I specifically mean the term patient centricity. ... Let’s disrupt this status quo. Why should we be patient-centric, and not just say it?

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