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Patient Centric

This page shows the latest Patient Centric news and features for those working in and with pharma, biotech and healthcare.

HPS Group pushes further into healthcare

HPS Group pushes further into healthcare

leading, patient-centric strategies and to better service our clients.”.

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  • AI UK – one year on AI UK – one year on

    More than ever, then, it seems that the best path for bringing properly patient- centric applications of healthcare AI into practice remains the same as we suggested in our 2018 report. ... Success requires active participation in a far more open

  • China: AstraZeneca’s new engine for growth and innovation China: AstraZeneca’s new engine for growth and innovation

    world. The company has what it calls a ‘patient-centric’Commercial Innovation Strategy for China, which focuses on therapy areas where Chinese patients have the most urgent demand, such as respiratory ... Earlier this year, it unveiled new

  • A little less conversation

    Who’s bored with the term patient-centricity? Before you all pull shocked faces, I specifically mean the term patient centricity. ... Let’s disrupt this status quo. Why should we be patient-centric, and not just say it?

  • Trust me, I’m from pharma Trust me, I’m from pharma

    It cannot afford to let others – like Amazon and Google – own the patient consultation. ... The World versus MS’has become a poster child for patient-centric engagement.

  • The Patient Journey

    Indeed, there have been many great steps towards a more patient-centric approach, and a greater recognition of the value of patient choice and the need for increased self- management across ... When developing a patient journey it’s imperative to

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wethepeople

wethepeople are bringing human appeal back to brand communications. Our approach allows us to create strategies, ideas and experiences that...

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patients
Retaining reader value in plain language summaries of clinical studies
Balancing the risk of misinterpretation with the public’s ability to understand simplified plain-language summaries...
Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
Over the Summer, the Page & Page team became fascinated by two books on this very subject. Two books from one author, Dean Burnett, an eminent neuroscientist, lecturing at Cardiff...
Paris
Making Europe a leader in bioscience: boosting trust and opening minds
A vision of Paris as Europe's leading hub for life sciences innovation...

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