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patient centricity

This page shows the latest patient centricity news and features for those working in and with pharma, biotech and healthcare.

Pharma marketers' blog: How to be a patient-centric pharma marketer?

Pharma marketers' blog: How to be a patient-centric pharma marketer?

Patient-centricity is one of the most important trends, terms and disciplines across the pharma and biotech industry as we move from being a science and product- focused industry to a ... Let’s look more specifically at some of the key competencies of

Latest news

  • Launch leaders' blog: what should launch leaders be measuring? Launch leaders' blog: what should launch leaders be measuring?

    But don’t forget the qualitative, intuitive insights that can come from real-life observation, interactions and ‘gut feelings’, based on healthcare and patient-centricity. ... Are we truly engaging and changing the knowledge, attitudes and

  • AstraZeneca takes home Company of the Year award at PMEA 2020 AstraZeneca takes home Company of the Year award at PMEA 2020

    The companies respectively received a finalist and high commendation recognition. AstraZeneca's win in this category for 2020 reflects the company's commitment to customer-centricity and patient-focused values.

  • PMEA 2020: continuing to recognise excellence in improving patient outcomes PMEA 2020: continuing to recognise excellence in improving patient outcomes

    The full list of winners is below:. 1. Excellence in Patient Education and Support. ... 4. Award for Patient-Centricity. Sponsored by: Alexa Forbes Consulting Ltd. Winner: Stories That Never Stand Still: A Book Made for People with ADHD by People with

  • Key emerging trends in digital health Key emerging trends in digital health

    Enter ‘virtual’ clinical trials, that are lauded not only for patient-centricity but also for providing researchers with a wealth of patient data in real time. ... An integral aspect of a virtual trial is its incorporation of patient-facing

  • Q&A: Emma Sergeant Q&A: Emma Sergeant

    Which buzzwords/office jargon get on your nerves? Patient-centricity. Why has it been the word of the last five years?

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Latest Intelligence

  • The pursuit of patient diversity in clinical trials The pursuit of patient diversity in clinical trials

    Despite a renewed focus on patient diversity in clinical trials, the needle has barely shifted. ... Patient-centricity was a conversation about good intentions rather than business critical,” said Mark Evans.

  • Mastering commercial launch excellence in a human-centric, hybrid world Mastering commercial launch excellence in a human-centric, hybrid world

    Engage the humans behind the launch. ‘Of course,’ we hear you say, ‘patient- centricity is something we’ve been focusing on for years.’ But in a world where healthcare professionals (HCPs) ... In other words, engage the humans behind the launch:

  • Empowering patients empowers results Empowering patients empowers results

    Patient-centricity is key when it comes to creating a more flexible, efficient and modern process for clinical trials. ... These trials are becoming increasingly possible thanks to technologies such as artificial intelligence, machine learning and cloud

  • A cultural shift in clinical research A cultural shift in clinical research

    Research organisations across the board are experimenting with new technologies. The clinical research industry is experiencing a fundamental cultural change, with patient- centricity becoming the primary area of focus. ... Patient-centricity in clinical

  • 2021: the year of decentralisation in drug development 2021: the year of decentralisation in drug development

    Improve patient-centricity, trial quality and outcomes with digital health. COVID-19 highlighted the lack of diversity in clinical research, as certain segments of the population, such as older adults, pregnant ... This model improves patient-centricity

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Latest appointments

  • AZ’s Kelly Teasdale moves to Burson-Marsteller AZ’s Kelly Teasdale moves to Burson-Marsteller

    Most recently, Teasdale served as global brand communications director at AstraZeneca, where she was responsible for the firm's global patient advocacy and patient-centricity communication strategies for oncology and cardiovascular ... develop our

  • Sanofi appoints ‘chief patient officer’ Sanofi appoints ‘chief patient officer’

    Sanofi has become the first major pharma company to appoint a chief patient officer to lead engagement with the people using its medicines. ... the patient perspective advances our approach to meeting the unmet needs of patients.”.

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Latest from PMHub

More from PMHub
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