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patient centricity
This page shows the latest patient centricity news and features for those working in and with pharma, biotech and healthcare.
Gradually, then suddenly
As is currently fashionable, the phrase patient- centricity dripped from every page but, I told the audience, the plans said very little about the patients beyond their disease status.
Latest news
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PMEA 2018: celebrating excellence in improving patient outcomes
The Award for Patient-Centricity. ... It demonstrated efficiency, and most importantly it improved the patient experience and self-management.”.
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Inside the patient-centricity bubble
despite the explosive burst of digital solutions, patient-centricity should start with the basics. ... Results from the Aurora Project also reflected the mounting relevancy of patient-centricity, with very little chance of this easing up.
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The call for a more strategic medical affairs community
This broadening of responsibilities brings a requirement for new capabilities, which will be largely anchored in interpreting and delivering patient insights. ... This strengthening drive towards ‘patient-centricity’ means Medical Affairs finds
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AbbVie named PMEA 2017 Company of the Year
Commenting on AbbVie’s win the PMEA judges said: “AbbVie’s patient centricity is clear, real and implemented exceptionally well, demonstrated by their success in addressing major competitive issues. ... The PMEA judges added: “Most importantly,
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Pharma’s digital patient engagement innovators identified
Despite the industry’s rallying cry around patient-centricity, regulatory concerns and a reluctance to 'change the playbook' at some organisations have stymied efforts to invest in innovative approaches to patient ... They add that companies often
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Approximately 34 fully matching, plus 23 partially matching documents found.
Latest Intelligence
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The importance of co-creation with patients
This concept of ‘patient-centricity’ is becoming widely accepted as part of good practice within the industry and more than just a buzzword. ... In theory, that is, at least. While many within pharma are on board with patient-centricity conceptually,
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Launch like a PRO: the art and science of successful entry to market
Read any article on launch and the chances are it will major on patient-centricity, customer value and the access landscape.
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Five questions guiding the way to actual patient-centricity
5 Do you know what success would look like? As patient-centricity today is part of the pharma industry’s goals, the vast majority of companies have piloted ‘patient-centric’ models. ... In summary, patient-centricity used as a ‘gimmick’ in
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Behaviour change – a missing ingredient?
While pharma might refer to patient- centricity in this sense, it is not our perspective on how patient-centric we are that is relevant; it is how well our audience believes
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Behaviour change: what is the buzz all about?
Two aspects of healthcare communications that behavioural sciences really mesh with are patient-centricity and measuring impact. ... Bringing together behavioural sciences and patient-centricity provides an opportunity for communications activities to
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Approximately 39 fully matching, plus 27 partially matching documents found.
Latest appointments
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AZ’s Kelly Teasdale moves to Burson-Marsteller
Most recently, Teasdale served as global brand communications director at AstraZeneca, where she was responsible for the firm's global patient advocacy and patient-centricity communication strategies for oncology and cardiovascular ... develop our
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Sanofi appoints ‘chief patient officer’
Sanofi has become the first major pharma company to appoint a chief patient officer to lead engagement with the people using its medicines. ... the patient perspective advances our approach to meeting the unmet needs of patients.”.
More from appointments
Approximately 1 fully matching, plus 1 partially matching documents found.
Latest from PMHub
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Patient centricity: Reality or rhetoric?
Everybody is talking about patient centricity, but what does it mean for those involved in market research, insights and business intelligence? ... Whilst definitions varied, many agree that it is about putting the patient first.
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The value of design thinking: Incorporating creative and graphic design into pharma market research
There is a strong precedent for incorporating ‘design thinking’ into methods for improving aspects of healthcare delivery, particularly now that there is a greater emphasis on patient centricity and improving the
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Practical Patient Centricity
In our experience, companies typically have three key reasons to embrace patient centricity:. ... The future of patient centricity. Patient centricity is being adopted across the pharmaceutical industry with varying results.
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Insights from the charity sector – from patient engagement to people-driven design
Marianne Guldbrandsen, Strategy Director at Cuttsy Cuttsy and former Head of Innovation and Strategic Partnerships at Macmillan, discusses how people-driven research leads to truly patient-centred products and services, and ... services. It is in the
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Novasecta
AI. Patient centricity .
More from PMHub
Approximately 56 fully matching, plus 38 partially matching documents found.
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PMHub
Four Health Communications
Formerly known as Packer Forbes Communications, Four Health Communications is an award-winning, integrated healthcare communications agency for pharma, biotech, NGOs...
Latest intelligence
- The importance of co-creation with patients
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