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patient centricity

This page shows the latest patient centricity news and features for those working in and with pharma, biotech and healthcare.

Inside the patient-centricity bubble

Inside the patient-centricity bubble

despite the explosive burst of digital solutions, patient-centricity should start with the basics. ... Results from the Aurora Project also reflected the mounting relevancy of patient-centricity, with very little chance of this easing up.

Latest news

  • The call for a more strategic medical affairs community The call for a more strategic medical affairs community

    This broadening of responsibilities brings a requirement for new capabilities, which will be largely anchored in interpreting and delivering patient insights. ... This strengthening drive towards ‘patient-centricity’means Medical Affairs finds itself

  • AbbVie named PMEA 2017 Company of the Year AbbVie named PMEA 2017 Company of the Year

    Commenting on AbbVie’s win the PMEA judges said: “AbbVie’s patient centricity is clear, real and implemented exceptionally well, demonstrated by their success in addressing major competitive issues. ... The PMEA judges added: “Most importantly,

  • Pharma’s digital patient engagement innovators identified Pharma’s digital patient engagement innovators identified

    Pharma’ s digital patient engagement innovators identified. Novartis, Pfizer and Sanofi named best-in-class by Decision Resources Group. ... Despite the industry’s rallying cry around patient-centricity, regulatory concerns and a reluctance to

  • Are rare disease companies naturally more patient-centric? Are rare disease companies naturally more patient-centric?

    Can patient-centricity be more about strategic choice than default hardwiring? Perhaps every organisation can set their own strategy and choose whether to work in a patient-centric way or not. ... Although rare disease companies may be naturally more on

  • Asian patient groups give pharma above average marks for reputation Asian patient groups give pharma above average marks for reputation

    Asian patient groups have an above average impression of pharmaceutical companies, according to a new report. ... The US company ranked first for patient-centricity, transparency and patient-group relations as well.

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Approximately 34 fully matching, plus 23 partially matching documents found.

Latest Intelligence

  • Behaviour change: what is the buzz all about? Behaviour change: what is the buzz all about?

    Two aspects of healthcare communications that behavioural sciences really mesh with are patient-centricity and measuring impact. ... Bringing together behavioural sciences and patient-centricity provides an opportunity for communications activities to

  • Lonely planet: why there is dwindling value in pharma travelling alone Lonely planet: why there is dwindling value in pharma travelling alone

    A good example is UCB, who has restructured around the concept of patient value creation. ... Ultimately, its mission to demonstrate patient value is a journey not a destination.

  • A little less conversation

    Who’s bored with the term patient-centricity? Before you all pull shocked faces, I specifically mean the term patient centricity. ... So, if you’re ready to put the theory into practice, to get serious about patient-centricity, then come talk to the

  • Trust me, I’m from pharma Trust me, I’m from pharma

    It’s easy to jump on the bandwagon of patient-centricity and believe you’ll improve your reputation simply by focusing on the patient. ... Rather than including ‘patient-centricity’as an oblique term in their marketing briefs, the most effective

  • What can pharma learn from the charity sector? What can pharma learn from the charity sector?

    What can pharma learn from the charity sector? Collaborating with the third sector could lead to better patient support. ... The rise of patient-centricity in the pharmaceutical industry has been well documented, and there has been much progress over

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Approximately 38 fully matching, plus 27 partially matching documents found.

Latest appointments

  • AZ’s Kelly Teasdale moves to Burson-Marsteller AZ’s Kelly Teasdale moves to Burson-Marsteller

    Most recently, Teasdale served as global brand communications director at AstraZeneca, where she was responsible for the firm's global patient advocacy and patient-centricity communication strategies for oncology and cardiovascular ... develop our

  • Sanofi appoints ‘chief patient officer’ Sanofi appoints ‘chief patient officer’

    Sanofi appoints ‘ chief patient officer’. Dr Anne Beal will lead pharma company’ s efforts to improve its focus on patients. ... the patient perspective advances our approach to meeting the unmet needs of patients.”.

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Approximately 1 fully matching, plus 1 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 73 fully matching, plus 11 partially matching documents found.

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Independent healthcare communications agency with a passion to develop inspirational ideas that create sustained and positive change. Whether it is...

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