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patient centricity

This page shows the latest patient centricity news and features for those working in and with pharma, biotech and healthcare.

Gradually, then suddenly

Gradually, then suddenly

As is currently fashionable, the phrase patient- centricity dripped from every page but, I told the audience, the plans said very little about the patients beyond their disease status.

Latest news

  • PMEA 2018: celebrating excellence in improving patient outcomes PMEA 2018: celebrating excellence in improving patient outcomes

    The Award for Patient-Centricity. ... It demonstrated efficiency, and most importantly it improved the patient experience and self-management.”.

  • Inside the patient-centricity bubble Inside the patient-centricity bubble

    despite the explosive burst of digital solutions, patient-centricity should start with the basics. ... Results from the Aurora Project also reflected the mounting relevancy of patient-centricity, with very little chance of this easing up.

  • The call for a more strategic medical affairs community The call for a more strategic medical affairs community

    This broadening of responsibilities brings a requirement for new capabilities, which will be largely anchored in interpreting and delivering patient insights. ... This strengthening drive towards ‘patient-centricity’ means Medical Affairs finds

  • AbbVie named PMEA 2017 Company of the Year AbbVie named PMEA 2017 Company of the Year

    Commenting on AbbVie’s win the PMEA judges said: “AbbVie’s patient centricity is clear, real and implemented exceptionally well, demonstrated by their success in addressing major competitive issues. ... The PMEA judges added: “Most importantly,

  • Pharma’s digital patient engagement innovators identified Pharma’s digital patient engagement innovators identified

    Despite the industry’s rallying cry around patient-centricity, regulatory concerns and a reluctance to 'change the playbook' at some organisations have stymied efforts to invest in innovative approaches to patient ... They add that companies often

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Latest appointments

  • AZ’s Kelly Teasdale moves to Burson-Marsteller AZ’s Kelly Teasdale moves to Burson-Marsteller

    Most recently, Teasdale served as global brand communications director at AstraZeneca, where she was responsible for the firm's global patient advocacy and patient-centricity communication strategies for oncology and cardiovascular ... develop our

  • Sanofi appoints ‘chief patient officer’ Sanofi appoints ‘chief patient officer’

    Sanofi has become the first major pharma company to appoint a chief patient officer to lead engagement with the people using its medicines. ... the patient perspective advances our approach to meeting the unmet needs of patients.”.

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Latest from PMHub

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Four Health Communications

Formerly known as Packer Forbes Communications, Four Health Communications is an award-winning, integrated healthcare communications agency for pharma, biotech, NGOs...

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