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patient centricity

This page shows the latest patient centricity news and features for those working in and with pharma, biotech and healthcare.

Launch leaders' blog: what should launch leaders be measuring?

Launch leaders' blog: what should launch leaders be measuring?

But don’t forget the qualitative, intuitive insights that can come from real-life observation, interactions and ‘gut feelings’, based on healthcare and patient-centricity. ... Are we truly engaging and changing the knowledge, attitudes and

Latest news

  • AstraZeneca takes home Company of the Year award at PMEA 2020 AstraZeneca takes home Company of the Year award at PMEA 2020

    The companies respectively received a finalist and high commendation recognition. AstraZeneca's win in this category for 2020 reflects the company's commitment to customer-centricity and patient-focused values.

  • PMEA 2020: continuing to recognise excellence in improving patient outcomes PMEA 2020: continuing to recognise excellence in improving patient outcomes

    The full list of winners is below:. 1. Excellence in Patient Education and Support. ... 4. Award for Patient-Centricity. Sponsored by: Alexa Forbes Consulting Ltd. Winner: Stories That Never Stand Still: A Book Made for People with ADHD by People with

  • Key emerging trends in digital health Key emerging trends in digital health

    Enter ‘virtual’ clinical trials, that are lauded not only for patient-centricity but also for providing researchers with a wealth of patient data in real time. ... An integral aspect of a virtual trial is its incorporation of patient-facing

  • Q&A: Emma Sergeant Q&A: Emma Sergeant

    Which buzzwords/office jargon get on your nerves? Patient-centricity. Why has it been the word of the last five years?

  • Pharma’s race to digital Pharma’s race to digital

    But to reap these potential rewards, those pharma companies leading the way in digital health will need a long-term yet ever changing vision, encompassing sustainability, patient centricity and collaboration for ... Clearly communicating that vision both

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Latest Intelligence

  • 2021: the year of decentralisation in drug development 2021: the year of decentralisation in drug development

    Improve patient-centricity, trial quality and outcomes with digital health. COVID-19 highlighted the lack of diversity in clinical research, as certain segments of the population, such as older adults, pregnant ... This model improves patient-centricity

  • Innovation in a digital context is not about technology – it’s about people Innovation in a digital context is not about technology – it’s about people

    Fundamentally, this is what drives our business. True patient- centricity means meeting – and exceeding – the digital expectations of potentially highly empowered patients at every point of contact. ... We have to build our digital patient

  • Medical affairs – a strategic function for scientific engagement Medical affairs – a strategic function for scientific engagement

    However, in more recent times there has been a shift towards an increasingly shared responsibility between commercial and medical affairs teams based on mutual values of patient centricity, value propositions and ... There is increasing responsibility

  • Focusing on patient centricity to build trust in pharma Focusing on patient centricity to build trust in pharma

    What underpins the success of influencerled campaigns is a commitment to listen to and co-create with credible community members to ensure activities are patient-owned. ... Demonstrating you understand patient needs will build trust and open the door to

  • Bringing the trial to the patient Bringing the trial to the patient

    concept? Reducing patient burden. Sponsors and CROs are already searching for ways to reduce patient burden and this has spurred industry efforts toward patient engagement and patient-centricity, which have branched ... into specific trial methodologies

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Latest appointments

  • AZ’s Kelly Teasdale moves to Burson-Marsteller AZ’s Kelly Teasdale moves to Burson-Marsteller

    Most recently, Teasdale served as global brand communications director at AstraZeneca, where she was responsible for the firm's global patient advocacy and patient-centricity communication strategies for oncology and cardiovascular ... develop our

  • Sanofi appoints ‘chief patient officer’ Sanofi appoints ‘chief patient officer’

    Sanofi has become the first major pharma company to appoint a chief patient officer to lead engagement with the people using its medicines. ... the patient perspective advances our approach to meeting the unmet needs of patients.”.

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Latest from PMHub

More from PMHub
Approximately 64 fully matching, plus 61 partially matching documents found.

PMEA Awards 2020

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3 Monkeys Zeno is an award winning global creative communications consultancy – home to a collective of creative and strategic...

Latest intelligence

Mistrust in medical research: a patient perspective
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
Real-world evidence: breaking boundaries in rare disease
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and...
The heavy toll of COVID-19 on cancer patients
We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of...

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