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patient engagement

This page shows the latest patient engagement news and features for those working in and with pharma, biotech and healthcare.

Q&A: Vicky Bramham

Q&A: Vicky Bramham

What has been your career highlight to date? Joining OPEN Health Patient &Brand Communications and working in such a multi- disciplinary environment. ... I’ve learnt so many new perspectives in a matter of months working closely alongside colleagues in

Latest news

  • Syneos Health announces partnership with AiCure Syneos Health announces partnership with AiCure

    Will leverage proprietary intelligent software and AI-driven insights. Syneos Health, an integrated biopharmaceutical solutions organisation, has partnered with AiCure for smarter clinical trials that optimise patient engagement. . ... By deploying the

  • SMC approves Yescarta and Keytruda, rejects Perjeta SMC approves Yescarta and Keytruda, rejects Perjeta

    The SMC has approved Yescarta for the treatment for adults patients with certain types of lymphoma as a second-line therapy through its Patient and Clinician Engagement (PACE) process.

  • How technology is driving new trends in patient engagement How technology is driving new trends in patient engagement

    As a patient and a professional in this industry, I have a deep respect for the cost structure. ... Alicia Staley is Senior Director of Patient Engagement at Medidata. 7th October 2019.

  • The business case for patient engagement The business case for patient engagement

    This article looks at three reasons why the business case for patient engagement is a strong one. ... This double dividend is key when trying to quantify the value of patient engagement.

  • WebMD set to acquire Aptus Health WebMD set to acquire Aptus Health

    The transaction also includes Aptus’ EngagedMedia, an integrated mobile messaging platform supporting patient engagement and adherence. ... Together, we can leverage our combined strengths to extend our reach and engagement to healthcare professionals,

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Latest Intelligence

  • Bringing the trial to the patient Bringing the trial to the patient

    concept? Reducing patient burden. Sponsors and CROs are already searching for ways to reduce patient burden and this has spurred industry efforts toward patient engagement and patient-centricity, which have branched ... into specific trial methodologies

  • Mapping the patient journey and minding the gap Mapping the patient journey and minding the gap

    Speaking to McKinsey in 2016, the biotech CEO argued that a new generation of patient engagement was dawning. ... 3. Look beyond the disease. The best patient engagement focuses on the person not the disease.

  • Measuring what matters: how to create the right KPIs for your brand, launch and portfolio Measuring what matters: how to create the right KPIs for your brand, launch and portfolio

    The pharmaceutical industry is continuing its ‘disruption phase’ and therefore measurement of patient/physician/payer attitudes, engagement, behaviour as well as other activity, investment and competitive performance measures are more important

  • It started with a miss It started with a miss

    One long-standing challenge in pharma launches is the engagement between R&D and commercial. ... True patient insight and engagement is critical.”. The headline. Launching a new medicine is like crafting an article that captures attention: it’s how

  • Keeping up the fight against HIV and using the lessons to tackle other threats Keeping up the fight against HIV and using the lessons to tackle other threats

    Gilead, which has suffered two recent NASH therapy trial knock-backs, believes medical and scientific advances need to be welded to comprehensive patient engagement to engineer effective responses to what is ... You could call that a business benefit but

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Latest from PMHub

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