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patient engagment

This page shows the latest patient engagment news and features for those working in and with pharma, biotech and healthcare.

Power to the people

Power to the people

a highly regulated industry where it’s difficult to even talk to a patient. ... could provide the key to creating more effective patient journeys in your disease area.”.

Latest news

  • NHS marks its Twitter debut with story-sharing initiative NHS marks its Twitter debut with story-sharing initiative

    NHS marks its Twitter debut with story-sharing initiative. Three-month project will see a patient or staff member take over the new account. ... The account's first curator is Richard Orchard, a cancer patient who began tweeting from the@NHS account on

  • UCB launches UK product helpline for patients and HCPs UCB launches UK product helpline for patients and HCPs

    The service, called UCBCares, looks to close gaps between drug development and patient outcomes, working with the NHS and patients to develop innovative treatments that deliver the best care. ... It will be run by scientists from its UK &Ireland

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Lucid Group Communications Limited

We are industry-leading thinkers when it comes to education. We use the latest academic thinking on the psychology of behaviour...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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