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patient expectations

This page shows the latest patient expectations news and features for those working in and with pharma, biotech and healthcare.

A butterfly flaps its wings

A butterfly flaps its wings

It's made more expensive by ageing populations, epidemiological shifts, patient expectations and technological possibilities, among other things.

Latest news

  • The future of biotech The future of biotech

    Patient and payer expectations remain high for biotech. Specificities of biotech. ... Patient and payer expectations remain high, setting a high innovation threshold for biotech and biosimilar entrepreneurs.

  • The new EU clinical trial lay summaries The new EU clinical trial lay summaries

    Increasing patient and general public awareness and confidence about the clinical trial process. ... Most importantly, they demonstrate that they believe in, and want to deliver, transparency and patient-centricity.

  • Reflections on marketing excellence Reflections on marketing excellence

    The autonomy of choice of healthcare practitioners has been constrained as individual healthcare systems come to terms with increasing patient expectations, the availability of more effective but also more expensive treatments, ... that improves outcome

  • Who is the marketer of the future? Who is the marketer of the future?

    Companies will need to segment by patient population in line with payer expectations, ie companies need to view the disease in the way the payer views the disease (who they can ... Segment the market by patient population in line with payer expectations

  • Eisai's cancer cookbook wins CSR award Eisai's cancer cookbook wins CSR award

    PMEA judges said Eisai created a “ truly outstanding CSR campaign that far exceeded all initial expectations and delivered great patient-centric outcomes”. ... The Around the Kitchen Table project was also a finalist in the category Excellence in

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Latest Intelligence

  • Delivering real patient value Delivering real patient value

    Delivering real patient value. Three practical steps to achieving a patient-focused comms plan. ... We recognise that patient expectations and needs can differ considerably from the aims and objectives of healthcare providers, at both the policy and

  • The three forces behind the re-imagining of patient care The three forces behind the re-imagining of patient care

    The three forces behind the re-imagining of patient care. Understanding patient-centricity. ... Within healthcare this connectivity has radically changed expectations, driving the current focus on patient-centricity with global communities, giving rise

  • Adapting to the digital consumer Adapting to the digital consumer

    The common denominator is that they are all centred on the patient/consumer. ... Healthcare providers that can provide their patients with information in a consumer-friendly manner could gain control by providing constructive information that aligns

  • Are you talking to digital natives? Are you talking to digital natives?

    HCP and patient expectations for digital and multichannel experience are being set outside of pharma by the likes of Apple, Nike, Virgin Atlantic and BBC iPlayer.

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