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patient focused

This page shows the latest patient focused news and features for those working in and with pharma, biotech and healthcare.

Better together when buying medicines? Taking stock of the BeNeLuxA initiative

Better together when buying medicines? Taking stock of the BeNeLuxA initiative

So far it seems to have focused on patient registries and biosimilars, supported by meetings and webinars. ... That will look at which patient groups should be reimbursed and build on the data that is being collected.

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  • From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality

    Overall, there is a growing recognition that patients are a very diverse group that may have hugely varying informational needs, meaning that patient- focused programmes need careful design and opportunities for ... using patient peer reviewers, although

  • The importance of co-creation with patients The importance of co-creation with patients

    There are many examples of excellent patient- focused projects which have involved patients fully as co-creative partners in their development, however these examples tend to be found in companies that ... Jon Hoggard is a Patient Engagement Manager at

  • Why precision medicine demands precision engagement Why precision medicine demands precision engagement

    Focusing on oncology, Evaluate Research estimates that more than 85% of the market is now focused on targeted therapies. ... The treatable patient population is also expanding, growing three-fold every three years.

  • Five questions guiding the way to actual patient-centricity Five questions guiding the way to actual patient-centricity

    ‘91% of employees in the pharma industry believe it is very or extremely important for pharma to deliver on its patient-focused missions’. ... They are not! Only 15% are actually confident in pharma delivering on its patient-focused visions.

  • Nudge-nudge, think-think Nudge-nudge, think-think

    Traditionally, pharmaceutical companies have provided useful patient information online. However, this information focused narrowly on one or two factors relevant to the behaviour and wasn’t easily translated into action within ... Moreover, although

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Hanson Zandi

Hanson Zandi is a Creative and Digital Healthcare Agency. We combine 30 years’ experience with the enthusiasm of a start-up...

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My MS journey: one patient's search for innovation
David Lazarus charts his journey from initial MS diagnosis in 1990 to his experience participating in innovative clinical trials, along with his advice for other patients....
Biotech profile: Tom Evans, CEO, Vaccitech.
Can UK company be first to develop a universal flu vaccine?...
The social dilemma: is it time for pharma to join the party?
Chris Ross explores why social media still isn’t trending for pharma, and how it can join in the fun...

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