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patient focused

This page shows the latest patient focused news and features for those working in and with pharma, biotech and healthcare.

OPEN Health scoops up Medical Affairs Agency Award at Communiqué 2020

OPEN Health scoops up Medical Affairs Agency Award at Communiqué 2020

Despite some big business challenges and changes, OPEN demonstrated that it puts people first and is focused on training. ... However, our submission focused on what made that growth possible and that is the wonderful people within the business, and this

Latest news

  • NICE rejects Akcea’s rare inherited disorder drug Waylivra NICE rejects Akcea’s rare inherited disorder drug Waylivra

    The cost-effectiveness of the drug were also deemed as “much higher” than what NICE would consider appropriate for such a highly specialised treatment, which only has a small patient population ... As a patient-focused company, we are dedicated to

  • Healthcare’s voice revolution Healthcare’s voice revolution

    Yet there are so many ways in which smart speakers might significantly improve patient welfare. ... While they may lack the scale of the big tech players, such partnerships allow pharma firms greater scope to shape the development of patient- focused

  • The best in the UK healthcare system celebrated at QiC Diabetes awards 2019 The best in the UK healthcare system celebrated at QiC Diabetes awards 2019

    The programme recognised the best initiatives and professionals leading practice in diabetes management, education and patient care across the UK. ... Dr Rice went on to win a surprise  NHS Wales Outstanding Contribution Award for Services in Diabetes,

  • Who's calling the shots in European healthcare? Who's calling the shots in European healthcare?

    EFPIA recently set out its manifesto of nine concrete proposals:. Drive the evolution towards outcomes-focused healthcare systems. ... Improve patient access. Build a coalition on vaccination. Fast-track breakthrough therapies that address unmet needs.

  • New digital director for 90TEN New digital director for 90TEN

    Sarah Avent has joined the team from Four Health Communications. Sarah brings over fifteen years of healthcare communications and patient advocacy experience, having led multiple award-winning campaigns focused on connecting ... and empowering patient

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Latest Intelligence

  • Medical affairs – a strategic function for scientific engagement Medical affairs – a strategic function for scientific engagement

    However, in more recent times there has been a shift towards an increasingly shared responsibility between commercial and medical affairs teams based on mutual values of patient centricity, value propositions and ... There is increasing responsibility

  • Emerging use cases of blockchain in healthcare and the life sciences

    For example, deployment of a clinical trial on a blockchain could help manage patient consent, maintain trial protocols, track patient samples and ensure secure communications between trial sites. ... Patient-centric usage. There are a number of

  • Bringing the trial to the patient Bringing the trial to the patient

    into specific trial methodologies like telehealth, remote/ virtual trials and direct-to-patient strategies. ... The 2nd Annual Patient-Centric Benchmark Survey, released in April 2018, showed that 86% of pharmaceutical industry respondents ranked the

  • Mapping the patient journey and minding the gap Mapping the patient journey and minding the gap

    Seven steps to closing the gap between rhetoric and reality in patient-centricity. ... When the term first became mainstream, about 15 to 20 years ago, it was all focused on getting patient insights to inform how we marketed brands.

  • The roaring ‘20s and Generation Z The roaring ‘20s and Generation Z

    Patient-focused campaigns and cause-related marketing programmes are also under scrutiny. They have to be authentic to win the day and authenticity shines in a campaign produced with a genuinely ... patient-centric organisation that has committed to a

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