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patient information

This page shows the latest patient information news and features for those working in and with pharma, biotech and healthcare.

Someone like you

Someone like you

These individuals – patient influencers as they are known – are becoming more and more ubiquitous. ... Most of the mainstream information on the role of patient influencers focuses on the inherent conflicts of interest, whether this activity

Latest news

  • Artificial intelligence in healthcare Artificial intelligence in healthcare

    And the technology is allowing the discovery process to be turned on its head, using patient-driven biological data to uncover new targets, rather than relying on the conventional ... with clinical centres, pharma and medical charities to develop

  • 2018 by Darwin 2018 by Darwin

    One less emerged property of our industry’s system that will become more important will be the unstoppable rise of the patient payer. ... We see these emerging in two places. From early experiments in ‘telemedicine’, we see the evolution of

  • First digital medicine approved in the US First digital medicine approved in the US

    Patients can also authorise their carers and physician to access the information through a web-based portal. ... This information allows the opportunity for an open dialogue with the patient,” commented John Kane, chair of psychiatry at the Barbara

  • Smart solutions Smart solutions

    Connected smart technology not only has the potential to improve patient experiences, outcomes and brand loyalty, but the information gained will help pharmaceutical manufacturers better understand the patients’ ecosystem and more ... patient is

  • Asian patient groups give pharma above average marks for reputation Asian patient groups give pharma above average marks for reputation

    The US company ranked first for patient-centricity, transparency and patient-group relations as well. ... Meanwhile, GSK was placed first for the provision of ‘high-quality’ patient information and Novo Nordisk took first position for patient safety,

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Latest Intelligence

  • Nudge-nudge, think-think Nudge-nudge, think-think

    Traditionally, pharmaceutical companies have provided useful patient information online. However, this information focused narrowly on one or two factors relevant to the behaviour and wasn’t easily translated into action within ... The onus was on the

  • Cannes Lions Healthcare Agency of the Year – championing change and demanding more… Cannes Lions Healthcare Agency of the Year – championing change and demanding more…

    To better support HCPs in this world, we need to leverage the latest technologies to ensure that for the right patient, at the right time, they have the right information. ... We must tell better, more relevant, readily understandable stories to ensure

  • Trust me, I’m from pharma Trust me, I’m from pharma

    A good example of this is around patient information. An advocacy group may have really strong online information about a certain condition and the treatments available for it. ... So rather than a drug company producing its own online assets that

  • ‘How is your day?’ ‘How is your day?’

    Secondly, building strong links between donor and patient communities to secure stable source plasma access. ... For patient testimonials, videos, evidence and information, visit www.howisyourday.org and Facebook &Twitter @HIYDglobal.

  • How can pharma build bridges with HCPs online? How can pharma build bridges with HCPs online?

    Since Fendix can place content on NHS public websites too, a pharma company could go a step further and make relevant, supporting patient information available on those websites, and signpost its ... Conclusion. There is a golden opportunity to provide

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Latest appointments

  • McCann Health Americas names president McCann Health Americas names president

    The expansion includes an extensive investment programme encompassing talent, enhanced digital health platforms, and improved healthcare professional-patient information management programmes.

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Latest from PMHub

More from PMHub
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Switched on Creative Communications. With an encyclopedic working knowledge of pharmaceutical industry rules and regulations, we create dynamic, intuitive and...

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