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patient insight

This page shows the latest patient insight news and features for those working in and with pharma, biotech and healthcare.

Launch leaders' blog: what should launch leaders be measuring?

Launch leaders' blog: what should launch leaders be measuring?

These launch leaders are much more comfortable immersed in the patient experience journey, insight generation, branding, team dynamics and thought leader interactions. ... Are we truly engaging and changing the knowledge, attitudes and behaviours of

Latest news

  • Policy and public health: patient preferences Policy and public health: patient preferences

    There is no shortage of insight into the patient journey as it relates to healthcare. So, let’s look at a recent survey that continues to shed light on patient preferences ... What does this tell us? Perhaps, that the paternalistic days of the provider

  • Inside the patient-centricity bubble Inside the patient-centricity bubble

    despite the explosive burst of digital solutions, patient-centricity should start with the basics. ... Upon hearing these results, Lode Dewulf, chief patient officer for Servier Group, said: “This is a very important insight because we started this

  • Foundry3 set sights on tailored patient support programmes

    needed to meet the pharmaceutical industry’s growing demand for more effective global patient support programmes.”. ... Together with Foundry. 3. , we are able to deliver tailored support programs that patients value because they’re built with

  • The EarthWorks wins PMEA Support Agency of the Year The EarthWorks wins PMEA Support Agency of the Year

    During 2016 The EarthWorks delivered a number of ground-breaking and successful patient programmes that are all global in scope and co-created with patients and world-leading clinical and academic ... expertise. The patient engagement consultancy,

  • Egg launches wearable patient insight experience 'Virtual Mile' Egg launches wearable patient insight experience 'Virtual Mile'

    London-based agency Egg Health Innovations has launched a pair of glasses that can capture a first-person patient insight experience. ... Chris Knight, chief executive officer at Egg, said: “Good insight generation and market research is challenging

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Latest Intelligence

  • Taking a holistic approach to patient care Taking a holistic approach to patient care

    Taking the time to understand the patient experience and using this insight to create meaningful patient engagement outputs is a. ... The most effective way of doing this is to work with patients, carers and PAGs to gather insight about the patient and

  • War games: why brand teams need a cunning plan that cannot fail War games: why brand teams need a cunning plan that cannot fail

    As with everything else, these activities should be driven by customer insight from the outset.”. ... Patient and HCP insight is key to understanding the ‘why’ of behaviour.

  • Mapping the patient journey and minding the gap Mapping the patient journey and minding the gap

    Examples of progress are everywhere. In 2017, Merck launched its ‘Patient 360 Summit’ to create a patient-led platform for insight and collaboration, then subsequently introduced ‘Patient Innovation Leads’ to power ... Even during the clinical

  • It started with a miss It started with a miss

    So how does this translate into launch excellence? “Very early in development – as early as phase 1 and 2 – patient insight is critical,” said Stevens. ... True patient insight and engagement is critical.”. The headline. Launching a new

  • A snapshot of Healx A snapshot of Healx

    We do this by combining our AI technology with patient insight and drug discovery expertise. ... patient access to clinical trials and patient group involvement with European Reference Networks (ERNs).

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Latest appointments

  • Hive Health appoints Mike Walker as brand development director Hive Health appoints Mike Walker as brand development director

    Many people assume that this agency’s core offering is patient insight generation and patient communication. ... Far from it. "What excites me is what happens when you put the patient experience at the heart of brand strategy; it opens up completely

  • PatientsLikeMe names Jason Johnson as head of R&D PatientsLikeMe names Jason Johnson as head of R&D

    I'm excited to be working on healthcare informatics from the perspective of the patient. ... Martin Coulter, CEO at PatientsLikeMe, said: “Our research and informatics teams bring the data to life by extracting insight and meaning about the patient

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Latest from PMHub

  • The other side of ... gout

    The other side of … gout. “I thought that prolonged treatment would control the symptoms and enable me to live a near to normal life”. Meet Jan. Like many others her age, she suffers from high blood pressure and osteoarthritis. She also has

  • The other side of … rheumatoid arthritis

    At the same time, patient empowerment remains an integral driver to accelerating diagnosis and treatment. ... And Georgie is a great example of a patient who empowered herself by asserting her interests.

  • The other side of … blood cancer

    To truly drive change, we need to break with tradition. We need to radically alter the perception of what the doctor–patient relationship should look like. ... A modern doctor–patient relationship recognises the value of listening, of engaging in

  • The other side of … multiple sclerosis

    The consultant’s desire to assert his professional role acted as a barrier to better patient experiences. ... One that is inclusive of patient and carer. One that recognises the importance of patient empowerment.

  • 1000 Voices Survey

    The patient voice is key to creating meaningful changes in healthcare; to drive patients to be more actively involved in their care, which leads to better outcomes.

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