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patient insight

This page shows the latest patient insight news and features for those working in and with pharma, biotech and healthcare.

The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel

The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel

Today, pharma wants to put the patient at the centre – but strategies are largely shaped by internal stakeholders and HCPs. ... So, if communications are to be patient-centred and insight-driven, how do you unpack this complex customer dynamic to

Latest news

  • Pharma marketers' blog: How to be a patient-centric pharma marketer? Pharma marketers' blog: How to be a patient-centric pharma marketer?

    It is worth asking yourself how patient-centric your organisation, business unit and team are. ... Patient understanding and insight: do you and your team have a deep understanding of the patient’s life, needs, end-to-end experience with the healthcare

  • Launch leaders' blog: what should launch leaders be measuring? Launch leaders' blog: what should launch leaders be measuring?

    These launch leaders are much more comfortable immersed in the patient experience journey, insight generation, branding, team dynamics and thought leader interactions. ... Are we truly engaging and changing the knowledge, attitudes and behaviours of

  • Policy and public health: patient preferences Policy and public health: patient preferences

    There is no shortage of insight into the patient journey as it relates to healthcare. So, let’s look at a recent survey that continues to shed light on patient preferences ... What does this tell us? Perhaps, that the paternalistic days of the provider

  • Inside the patient-centricity bubble Inside the patient-centricity bubble

    despite the explosive burst of digital solutions, patient-centricity should start with the basics. ... Upon hearing these results, Lode Dewulf, chief patient officer for Servier Group, said: “This is a very important insight because we started this

  • Foundry3 set sights on tailored patient support programmes

    needed to meet the pharmaceutical industry’s growing demand for more effective global patient support programmes.”. ... Together with Foundry. 3. , we are able to deliver tailored support programs that patients value because they’re built with

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Latest appointments

  • Hive Health appoints Mike Walker as brand development director Hive Health appoints Mike Walker as brand development director

    Many people assume that this agency’s core offering is patient insight generation and patient communication. ... Far from it. "What excites me is what happens when you put the patient experience at the heart of brand strategy; it opens up completely

  • PatientsLikeMe names Jason Johnson as head of R&D PatientsLikeMe names Jason Johnson as head of R&D

    I'm excited to be working on healthcare informatics from the perspective of the patient. ... Martin Coulter, CEO at PatientsLikeMe, said: “Our research and informatics teams bring the data to life by extracting insight and meaning about the patient

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Latest from PMHub

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