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Patient Insights

This page shows the latest Patient Insights news and features for those working in and with pharma, biotech and healthcare.

It’s all about patient outcomes… right?

It’s all about patient outcomes… right?

Smart Thinking blog. Insights and expert advice on the key issues facing today’ s pharma marketer. ... It’ s all about patient outcomes… right? Lessons from history: a design thinking perspective.

Latest news

  • The call for a more strategic medical affairs community The call for a more strategic medical affairs community

    Smart Thinking blog. Insights and expert advice on the key issues facing today’ s pharma marketer. ... This broadening of responsibilities brings a requirement for new capabilities, which will be largely anchored in interpreting and delivering patient

  • Facing the new wave of biosimilars Facing the new wave of biosimilars

    GAfPA campaigns across Europe to ensure patient access to appropriate clinically approved therapies. ... The federation has undertaken patient surveys that offer valuable insights on patient attitudes toward biologics and biosimilars.

  • Power to the people Power to the people

    outcomes. The industry is making marginal gains as it slowly learns how deep patient insights can provide a mandate to change patient behaviour. ... New manifesto. So what does that innovation look like? Well thankfully it’s moved beyond digital tools

  • PC: Patient-centricity or merely politically correct? PC: Patient-centricity or merely politically correct?

    the patient-centricity mantra, but that we are genuinely optimising what we do. ... Master practitioner of patient insights at Cello Health Insight at jbarrett@cellohealth.com.

  • Teva expands eHealth alliance with IBM Teva expands eHealth alliance with IBM

    By teaming up with Teva, our belief is we will gain insights that can lead pharmaceutical companies to develop new medicines that benefit patients worldwide.”. ... In doing so, we aim to cut treatment costs by providing patients, payers, healthcare

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Latest Intelligence

  • AstraZeneca: building a new ‘open innovation’ pharma company AstraZeneca: building a new ‘open innovation’ pharma company

    understanding. “Having that late-stage commercial and clinical expertise co-located also helps drive better understanding about how to deliver benefits to patients and how to use our insights on patient

  • A new era of smart pharma A new era of smart pharma

    clinical trials and enhance public health, the insights delivered by AI will only be as good as the data it analyses. ... These companies are well placed to utilise an array of technologies that can provide insights into the patient’s condition.

  • Six degrees of participation Six degrees of participation

    Understanding these factors upfront can lead to more productive, two-way patient/physician dialogue. ... Degree #6: Use data better - and collaborate. The industry has for many years used patient insights - built from market research of small numbers of

  • A quest for innovative solutions A quest for innovative solutions

    Technology’s attractive calling card is the monitoring and collection of data that can generate insights into patient behaviour and signpost ways for more applied drug development and better delivery systems. ... Once that is established you can

  • Delivering real patient value Delivering real patient value

    Key insights can be gained from listening to patients directly through patient and caregiver online surveys, advisory panels, patient forums, virtual meetings, etc as well as HCPs closely involved in patient ... Insights into patient needs and how

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Latest from PMHub

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We are a health information design consultancy focused on developing simple, accessible and inclusive patient communications. From evaluating existing patient...

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