Please login to the form below

Not currently logged in
Email:
Password:

Patient Insights

This page shows the latest Patient Insights news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 8)

Pharma Brand Planners' Blog (Part 8)

So, I’d recommend creating a straightforward, patient-based forecasting model without complex macros and hundreds of input boxes that can confuse the user and approver. ... Step 2: Collate your inputs to your forecast – current assumptions, current

Latest news

  • Q&A: Vicky Bramham Q&A: Vicky Bramham

    What has been your career highlight to date? Joining OPEN Health Patient &Brand Communications and working in such a multi- disciplinary environment. ... I’ve learnt so many new perspectives in a matter of months working closely alongside colleagues in

  • Syneos Health announces partnership with AiCure Syneos Health announces partnership with AiCure

    The partnership will see AiCure leverage Syneos’ behavioural insights-driven product development model, with the aim to capture, analyse and predict patient behaviours influencing clinical trial adherence. ... By deploying the AiCure platform to our

  • Pharma Brand Planners’ Blog (Part 2) Pharma Brand Planners’ Blog (Part 2)

    Now start to ask the question “why” again and again as you review your analysis and create an insight map of the key insights by patient/physician/payer.  Don’t rely ... on global research and insights – these need to resonate at the heart of

  • Sanofi taps Google’s expertise for digital transformation Sanofi taps Google’s expertise for digital transformation

    When it comes to drug development, Google will help sift through data to find patient and disease insights that Sanofi reckons will allow it to develop more personalised approaches to treatment, ... The companies say they will harness Sanofi’s large

  • The Communiqué Awards: what are judges looking for? The Communiqué Awards: what are judges looking for?

    That’s a quality that’s hard to pin down, but we want to bring that together with genuine patient insights. ... What does an award-winning campaign in this category look like? Fiona Hammond said a hallmark of the best campaigns is that they are able

More from news
Approximately 1 fully matching, plus 32 partially matching documents found.

Latest Intelligence

  • Growing up as a patient is hard to manage Growing up as a patient is hard to manage

    Adolescents share many psychological and physical barriers to adherence with a typical adult patient. ... Clare Moloney is Programme Insights and Design Lead, Medical and Patient Communications at IQVIA.

  • As the opioid crisis grabs the headlines, the search for safe treatments continues As the opioid crisis grabs the headlines, the search for safe treatments continues

    Indivior’s Gilles Picard charts a path to greater patient access and new therapies. ... We have always had the philosophy of gathering as many patient insights as we can when developing drugs,” he said.

  • Changing direction: adapting to a rapidly-evolving environment Changing direction: adapting to a rapidly-evolving environment

    At Amgen, we are working hard each day to execute with excellence, innovate at scale, secure patient access and use customer insights to make informed decisions. ... We must continuously engage with our customers to deliver beyond-the-molecule solutions

  • Understanding the patient journey Understanding the patient journey

    You can also share insights with patient advocacy groups to help inform their campaigns or communications, thus strengthening relationships with this key section of the patient community. ... Alex Morton is a Patient Communications Specialist at Nucleus

  • Galderma launches Rosacea awareness campaign Galderma launches Rosacea awareness campaign

    Insights from the research, involving more than 130 rosacea patients and their spouses in four countries, suggested that these patients are adopting a short-term approach to treatment, opting to ... As a leader in rosacea, Galderma is committed to

More from intelligence
Approximately 0 fully matching, plus 27 partially matching documents found.

Latest appointments

More from appointments
Approximately 0 fully matching, plus 1 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 10 fully matching, plus 41 partially matching documents found.

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
AMICULUM Limited

AMICULUM® is an independent global healthcare communications, consulting and learning business with a global team of >220 healthcare communications professionals,...

Latest intelligence

David Atkins
A snapshot of Congenica
PME talks to CEO David Atkins...
Data desires
What are you looking to achieve with data and how are you preparing yourself to react to the results?...
The balancing act that’s keeping pharma and biotech market access on its toes
Pricing drugs and gaining reimbursement can be a real challenge for drug developers. Price it too high, and no one buys it. Price it too low, and it’s hard to...

Infographics