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Patient Insights

This page shows the latest Patient Insights news and features for those working in and with pharma, biotech and healthcare.

It’s all about patient outcomes… right?

It’s all about patient outcomes… right?

Smart Thinking blog. Insights and expert advice on the key issues facing today’ s pharma marketer. ... It’ s all about patient outcomes… right? Lessons from history: a design thinking perspective.

Latest news

  • The call for a more strategic medical affairs community The call for a more strategic medical affairs community

    Smart Thinking blog. Insights and expert advice on the key issues facing today’ s pharma marketer. ... This broadening of responsibilities brings a requirement for new capabilities, which will be largely anchored in interpreting and delivering patient

  • Facing the new wave of biosimilars Facing the new wave of biosimilars

    GAfPA campaigns across Europe to ensure patient access to appropriate clinically approved therapies. ... The federation has undertaken patient surveys that offer valuable insights on patient attitudes toward biologics and biosimilars.

  • Power to the people Power to the people

    outcomes. The industry is making marginal gains as it slowly learns how deep patient insights can provide a mandate to change patient behaviour. ... New manifesto. So what does that innovation look like? Well thankfully it’s moved beyond digital tools

  • PC: Patient-centricity or merely politically correct? PC: Patient-centricity or merely politically correct?

    the patient-centricity mantra, but that we are genuinely optimising what we do. ... Master practitioner of patient insights at Cello Health Insight at jbarrett@cellohealth.com.

  • Teva expands eHealth alliance with IBM Teva expands eHealth alliance with IBM

    By teaming up with Teva, our belief is we will gain insights that can lead pharmaceutical companies to develop new medicines that benefit patients worldwide.”. ... In doing so, we aim to cut treatment costs by providing patients, payers, healthcare

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Latest Intelligence

  • A new era of smart pharma A new era of smart pharma

    clinical trials and enhance public health, the insights delivered by AI will only be as good as the data it analyses. ... These companies are well placed to utilise an array of technologies that can provide insights into the patient’s condition.

  • Six degrees of participation Six degrees of participation

    Understanding these factors upfront can lead to more productive, two-way patient/physician dialogue. ... Degree #6: Use data better - and collaborate. The industry has for many years used patient insights - built from market research of small numbers of

  • A quest for innovative solutions A quest for innovative solutions

    Technology’s attractive calling card is the monitoring and collection of data that can generate insights into patient behaviour and signpost ways for more applied drug development and better delivery systems. ... Once that is established you can

  • Delivering real patient value Delivering real patient value

    Key insights can be gained from listening to patients directly through patient and caregiver online surveys, advisory panels, patient forums, virtual meetings, etc as well as HCPs closely involved in patient ... Insights into patient needs and how

  • Stepping out Stepping out

    According to Aaron, there are five must-have capabilities: “The first is around customer insights and understanding the study of behaviour. ... Through better use of data we should be able to get deeper patient insights; we can understand where

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Latest appointments

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Latest from PMHub

  • SWITCHED ONcology Patient Experience Focus Group Full Discussion

    In the patient experience focus group, the discussion focused on the patient journey from pre-diagnosis right through to treatment and support. ... around treatment, access to information for both patients and hcps, patient support wellbeing and the role

  • SWITCHED ONcology Patient Experience Focus Group Highlights

    SWITCHED ONcology Patient Experience Focus Group Highlights. On 22nd February we held our patient experience focus group, which brought together patients, doctors and industry advocates to discuss the changing landscape and

  • It’s all about patient outcomes… right?

    It’ s all about patient outcomes… right? Lessons from history: a design thinking perspective. ... The use of anaesthesia addressed a key unmet need of the surgeon by rendering the patient immobile.

  • Webinar: Capturing "in-the-moment" patient and physician insights

    Webinar: Capturing "in-the-moment" patient and physician insights. Utilising the benefits of mobile technology. ... It allows us to capture "in-the-moment" insights from engaged respondents, such as accessing patient insights and physicians prescribing

  • Shining our spotlight on… the patient

    In this issue, we discuss the role of patient insights and what impact it has on improving patient outcomes. ... For our second edition of our brand new e-zine, we’ re shining the spotlight on the intriguing topic of patient insights (). We discuss the

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Approximately 12 fully matching, plus 10 partially matching documents found.

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McCann Complete Medical

Complete Medical delivers world-class solutions in medical communications, regulatory services, healthcare multichannel excellence, and strategic consultancy. We bring together specialist...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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