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Patient Insights

This page shows the latest Patient Insights news and features for those working in and with pharma, biotech and healthcare.

How to lead a successful launch in the future

How to lead a successful launch in the future

health. Successful launch leaders will map the ‘new normal’ in their therapy area and local country and will capture these insights in careful patient journey maps, experience maps, conversations and decision- ... to define and align on key elements:

Latest news

  • Launch leaders’ blog part 1 Launch leaders’ blog part 1

    What kind of changes are there to your patient, physician and payer insights and the external environment in which they will be operating in 2021? ... If I was a potential patient for some of our industry’s newest medicines, I know what my vote would

  • Pharma Brand Planners' Blog (Part 8) Pharma Brand Planners' Blog (Part 8)

    So, I’d recommend creating a straightforward, patient-based forecasting model without complex macros and hundreds of input boxes that can confuse the user and approver. ... Step 2: Collate your inputs to your forecast – current assumptions, current

  • Q&A: Vicky Bramham Q&A: Vicky Bramham

    What has been your career highlight to date? Joining OPEN Health Patient &Brand Communications and working in such a multi- disciplinary environment. ... I’ve learnt so many new perspectives in a matter of months working closely alongside colleagues in

  • Syneos Health announces partnership with AiCure Syneos Health announces partnership with AiCure

    The partnership will see AiCure leverage Syneos’ behavioural insights-driven product development model, with the aim to capture, analyse and predict patient behaviours influencing clinical trial adherence. ... By deploying the AiCure platform to our

  • Pharma Brand Planners’ Blog (Part 2) Pharma Brand Planners’ Blog (Part 2)

    Now start to ask the question “why” again and again as you review your analysis and create an insight map of the key insights by patient/physician/payer.  Don’t rely ... on global research and insights – these need to resonate at the heart of

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Latest Intelligence

  • Taking a holistic approach to patient care Taking a holistic approach to patient care

    There are many effective ways of uncovering these insights (including patient advisory boards, patient surveys and focus groups), but building relationships with PAGs is often a good starting point. ... Part of our quality assurance process includes

  • How to create real, lasting change after COVID-19 How to create real, lasting change after COVID-19

    As pharma companies consider their plans for 2021, there is a huge opportunity to create a blueprint for the future of HCP and patient engagement, which is guided by insights into

  • Encouraging patient participation in real-world studies Encouraging patient participation in real-world studies

    plc, we explore the intersection between real-word studies and patient participation in drug development. ... Bill Row is Divisional Principal, Real-World Evidence Strategy &Analytics, Bruce Capobianco is Senior Director, AI Strategy and Analytics and

  • Mapping the patient journey and minding the gap Mapping the patient journey and minding the gap

    Ultimately, through patient-centred thinking and true collaboration, pharma companies can facilitate better patient/ HCP consultation with communications built on deep behavioural insights that help overcome pain points and improve patient

  • Growing up as a patient is hard to manage Growing up as a patient is hard to manage

    Adolescents share many psychological and physical barriers to adherence with a typical adult patient. ... Clare Moloney is Programme Insights and Design Lead, Medical and Patient Communications at IQVIA.

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Our goal is to identify and embed transformational patient insights as a fundamental part of the drug development process. As...

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