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Patient Insights

This page shows the latest Patient Insights news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners’ Blog (Part 2)

Pharma Brand Planners’ Blog (Part 2)

Now start to ask the question “why” again and again as you review your analysis and create an insight map of the key insights by patient/physician/payer.  Don’t rely ... on global research and insights – these need to resonate at the heart of

Latest news

  • Sanofi taps Google’s expertise for digital transformation Sanofi taps Google’s expertise for digital transformation

    When it comes to drug development, Google will help sift through data to find patient and disease insights that Sanofi reckons will allow it to develop more personalised approaches to treatment, ... The companies say they will harness Sanofi’s large

  • The Communiqué Awards: what are judges looking for? The Communiqué Awards: what are judges looking for?

    That’s a quality that’s hard to pin down, but we want to bring that together with genuine patient insights. ... What does an award-winning campaign in this category look like? Fiona Hammond said a hallmark of the best campaigns is that they are able

  • Novartis first to benefit from NICE advice on ‘patient preference’ Novartis first to benefit from NICE advice on ‘patient preference’

    It has today announced the completion of its first piece of advice on the design of a ‘patient preference’ study - these aim to capture patient insights which can then be incorporated ... Nigel Cook, Head of Decision Support &Insights, Global Patient

  • PMEA 2018: celebrating excellence in improving patient outcomes PMEA 2018: celebrating excellence in improving patient outcomes

    It demonstrated efficiency, and most importantly it improved the patient experience and self-management.”. ... The campaign was put together with very strong execution and good depth of insights into the condition and the patient experience.”.

  • Digital Trials Digital Trials

    By collecting continuous data streams as individuals go about their daily lives, mHealth technology can capture physiological data and patient insights outside the traditional trial site. ... Experienced patient engagement teams are an essential part of

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Latest Intelligence

  • Galderma launches Rosacea awareness campaign Galderma launches Rosacea awareness campaign

    Insights from the research, involving more than 130 rosacea patients and their spouses in four countries, suggested that these patients are adopting a short-term approach to treatment, opting to ... As a leader in rosacea, Galderma is committed to

  • Leicester NHS Trust’s staff intranet is integral to HCPs’ working day

    Reports and outcomes from joint working initiatives that show, for example, how the redesign of a care pathway, combined with new treatments, is improving patient outcomes, could also provide valuable insights

  • AstraZeneca: building a new ‘open innovation’ pharma company AstraZeneca: building a new ‘open innovation’ pharma company

    understanding. “Having that late-stage commercial and clinical expertise co-located also helps drive better understanding about how to deliver benefits to patients and how to use our insights on patient

  • A new era of smart pharma A new era of smart pharma

    clinical trials and enhance public health, the insights delivered by AI will only be as good as the data it analyses. ... These companies are well placed to utilise an array of technologies that can provide insights into the patient’s condition.

  • Six degrees of participation Six degrees of participation

    Understanding these factors upfront can lead to more productive, two-way patient/physician dialogue. ... Degree #6: Use data better - and collaborate. The industry has for many years used patient insights - built from market research of small numbers of

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Latest appointments

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Latest from PMHub

  • The relevance of patient perspectives to value

    Regulators and health technology assessment (HTA) agencies are taking increasing account of patient insights in their assessments of new treatments. ... Patient insights also are needed to justify treatment claims for improving symptoms or quality of life

  • Changing healthcare, one film at a time

    Connecting with healthcare professional and patient audiences therefore requires marrying scientifically accurate content with emotionally engaging storytelling. ... Developing content based on patient insights, uncovered through methods such as

  • Making a difference with patient support

    What behaviours need to change in order to optimize the HCP-patient relationship? ... Improving patient adherence and overall patient care. Improving the dialogue between HCP and patient.

  • How patient insights were brought to life with graphic novel outputs

    Our client was developing a novel therapy for the treatment of a rare disease in which patients suffer acute symptomatic attacks; the main burden of disease is not just the acute attacks themselves, but the unpredictability of these attacks, with

  • Blueprint for healthcare: Brand strategy and planning

    Only when they are armed with patient, HCP and other stakeholder insights can they ensure that their pharmaceutical brand positioning can deliver against those customer needs and provide a successful

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GCI Health

GCI Health London is a young, vibrant powerhouse in the European industry with a mission to redefine healthcare communications, starting...

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