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Patient Insights

This page shows the latest Patient Insights news and features for those working in and with pharma, biotech and healthcare.

Q&A: Vicky Bramham

Q&A: Vicky Bramham

What has been your career highlight to date? Joining OPEN Health Patient &Brand Communications and working in such a multi- disciplinary environment. ... I’ve learnt so many new perspectives in a matter of months working closely alongside colleagues in

Latest news

  • Syneos Health announces partnership with AiCure Syneos Health announces partnership with AiCure

    The partnership will see AiCure leverage Syneos’ behavioural insights-driven product development model, with the aim to capture, analyse and predict patient behaviours influencing clinical trial adherence. ... By deploying the AiCure platform to our

  • Pharma Brand Planners’ Blog (Part 2) Pharma Brand Planners’ Blog (Part 2)

    Now start to ask the question “why” again and again as you review your analysis and create an insight map of the key insights by patient/physician/payer.  Don’t rely ... on global research and insights – these need to resonate at the heart of

  • Sanofi taps Google’s expertise for digital transformation Sanofi taps Google’s expertise for digital transformation

    When it comes to drug development, Google will help sift through data to find patient and disease insights that Sanofi reckons will allow it to develop more personalised approaches to treatment, ... The companies say they will harness Sanofi’s large

  • The Communiqué Awards: what are judges looking for? The Communiqué Awards: what are judges looking for?

    That’s a quality that’s hard to pin down, but we want to bring that together with genuine patient insights. ... What does an award-winning campaign in this category look like? Fiona Hammond said a hallmark of the best campaigns is that they are able

  • Novartis first to benefit from NICE advice on ‘patient preference’ Novartis first to benefit from NICE advice on ‘patient preference’

    It has today announced the completion of its first piece of advice on the design of a ‘patient preference’ study - these aim to capture patient insights which can then be incorporated ... Nigel Cook, Head of Decision Support &Insights, Global Patient

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Say Communications

Influencing positive behaviours and delivering change is what drives us, using thought leadership, education, social and professional engagement and compelling,...

Latest intelligence

Language barriers: Obesity has become a loaded word
...
Spotlight interview: 15 minutes on digital in medical communications
Gemma Allen, Head of Digital Communications, OPEN Health takes 15 minutes to answer some key questions on digital in medical communications...
Generating data on long-term outcomes with gene and other advanced therapies
Gene therapy and advanced cell-based therapies offer patients hope and the potential to make them ‘chronically well’....

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