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Patient Insights

This page shows the latest Patient Insights news and features for those working in and with pharma, biotech and healthcare.

Launch leaders’ blog part 1

Launch leaders’ blog part 1

What kind of changes are there to your patient, physician and payer insights and the external environment in which they will be operating in 2021? ... If I was a potential patient for some of our industry’s newest medicines, I know what my vote would

Latest news

  • Pharma Brand Planners' Blog (Part 8) Pharma Brand Planners' Blog (Part 8)

    So, I’d recommend creating a straightforward, patient-based forecasting model without complex macros and hundreds of input boxes that can confuse the user and approver. ... Step 2: Collate your inputs to your forecast – current assumptions, current

  • Q&A: Vicky Bramham Q&A: Vicky Bramham

    What has been your career highlight to date? Joining OPEN Health Patient &Brand Communications and working in such a multi- disciplinary environment. ... I’ve learnt so many new perspectives in a matter of months working closely alongside colleagues in

  • Syneos Health announces partnership with AiCure Syneos Health announces partnership with AiCure

    The partnership will see AiCure leverage Syneos’ behavioural insights-driven product development model, with the aim to capture, analyse and predict patient behaviours influencing clinical trial adherence. ... By deploying the AiCure platform to our

  • Pharma Brand Planners’ Blog (Part 2) Pharma Brand Planners’ Blog (Part 2)

    Now start to ask the question “why” again and again as you review your analysis and create an insight map of the key insights by patient/physician/payer.  Don’t rely ... on global research and insights – these need to resonate at the heart of

  • Sanofi taps Google’s expertise for digital transformation Sanofi taps Google’s expertise for digital transformation

    When it comes to drug development, Google will help sift through data to find patient and disease insights that Sanofi reckons will allow it to develop more personalised approaches to treatment, ... The companies say they will harness Sanofi’s large

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