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Patient mapping

This page shows the latest Patient mapping news and features for those working in and with pharma, biotech and healthcare.

Porterhouse Medical launch strategic insight and research consultancy

Porterhouse Medical launch strategic insight and research consultancy

The new agency will offer clients a full list of solutions including identification of unmet needs, market understanding, opportunity assessments, scenario planning, demand estimation, patient journey mapping, positioning, pricing and payer

Latest news

  • Focus on value: A prescription for pharma Focus on value: A prescription for pharma

    Beyond the clinical impact, understanding the overall patient and caregiver experience can help to unearth other unmet needs. ... Four recommendations for pharmaceutical companies. Invest in understanding the patient journey to discover unmet needs of

  • New shores: The shift from selling pills New shores: The shift from selling pills

    This strategy should include in-depth customer analysis as well as disease, brand and competition mapping, resulting in a detailed assessment of stakeholder needs throughout the patient pathway. . ... Patient progress is then relayed to their physician,

  • Health app directory for European patients launches

    Each app featured in the Directory has a one-page entry that shows its cost and developer, where it's available and patient group recommendations. ... PatientView, which specialises in mapping patient groups and their activities, worked with industry

  • Pharma's engagement with patient groups

    evidence:. The research organisation PatientView estimates that millions of patient groups exist worldwide. ... Local health NGOs possess unrivalled knowledge of patient needs that is invaluable when mapping patient trends.

  • Being in the know

    2.Understand the impact of the wider environment on a patient. Patient behaviour, uptake and response to health information are influenced by many factors. ... 3.Explore and appreciate the patient journey and touch points. Mapping the patient journey

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