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patient perspectives

This page shows the latest patient perspectives news and features for those working in and with pharma, biotech and healthcare.

Gilead and ViiV among winners at PM Society Digital Awards

Gilead and ViiV among winners at PM Society Digital Awards

90TEN also took Gold in the Patient Programmes category – a category they also won last year. ... HCP education &support. emotive. ART Perspectives. Patient programmes. 90TEN My journey: Flight HIV101.

Latest news

  • LEO Pharma restructures global leadership team LEO Pharma restructures global leadership team

    LEO Pharma restructures global leadership team. Aimsto better integrate patient and market perspectives into its decisions. ... LEO Pharma has restructured its senior leadership team in a bid to better “ integrate patient and market perspectives into

  • US medicine regulation reforms passed by House US medicine regulation reforms passed by House

    Meanwhile, the FDA stands to receive another $550m over five years if the bill becomes law, to help it fund a host of new responsibilities including measures aimed at putting patient ... perspectives at the heart of its decision-making, for example by

  • The patient journey

    The patient journey. Plotting a roadmap for optimal disease education and brand management. ... This should capture the perspectives, tensions and frustrations of the patient, including those that may occur due to interactions or influences from others,

  • Opening the public's eyes

    Do You See What We See? was tailored to appeal to both consumer and specialist media, marrying clinician and patient perspectives to bring to life the reality of living with glaucoma. ... Journalists were given the opportunity to learn about innovative

  • PM Society debates Health Technology Assessments

    Only a small number of patient groups, which tended to be large and well organised, knew about HTAs. ... Concordance versus compliance: patient perspectives are changing. A big issue attached to HTAs at the meeting was that of concordance versus

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Latest Intelligence

  • The Patient Journey

    Mapping the patient journey. There are many different perspectives of how to build an effective and successful patient support programme, with each offering a unique method of doing so. ... When developing a patient journey it’s imperative to

  • Patient involvement in health technology assessment Patient involvement in health technology assessment

    Nevertheless, HTA bodies must put in place quality improvement methods. They must also encourage stakeholders to integrate patient perspectives in the assessment and appraisal steps, and provide adequate answers to tough ... However, patient

  • Keeping it real Keeping it real

    Alternate perspectives. At Ashfield Healthcare Communications we are currently exploring ways to utilise VR/AR in healthcare education to enable the user to explore different patient perspectives. ... Summary. Could the pharmaceutical industry look to

  • Thinking outside the medicine box Thinking outside the medicine box

    Thinking outside the medicine box. Understanding broad patient perspectives and needs, and gathering deeper insight into patients’ day-to-day experiences. ... There is investment in understanding broad patient perspectives and needs, as well as

  • Harnessing the power of ethnography in healthcare Harnessing the power of ethnography in healthcare

    Ethnography addresses this need. Ethnography can and should:. Combine clinical collaboration, individual patient perspectives and expert interpretation to provide unmatched immersion and insight into the lives of patients, their journeys and

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Latest appointments

  • AXON picks Andrew Martello to lead new Brighton office AXON picks Andrew Martello to lead new Brighton office

    Martello, a behavioural science strategist with expertise in health- and medicines-related behaviour, will provide clients with a deeper understanding of patient and healthcare professional perspectives.

  • inVentiv Health boosts London digital team inVentiv Health boosts London digital team

    The firm's new participatory medicine function is centred around a model of care that promotes healthcare professionals and patients working in full partnership, using contemporary communications channels to increase patient ... In her new role D'Arcy, a

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More from PMHub
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