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PaxVax

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GSK signs up for the ‘dawn of cognitive advertising’

Its consumer health arm is among the first to use new IBM offering Watson Ads

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Catalyx and Health Agency form strategic partnership

Will create targeted healthcare campaigns with crowdsourced intelligence

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SEO for the healthcare industry

Gaining online visibility in any disease area remains a challenge for marketers

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Business as usual

MHRA explains that its emphasis will remain firmly on vetting when it comes to pharma advertising

Publicis

Langland opens New York office

Marks the UK health advertising agency's first over-seas venture

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Science doesn’t sell

Healthcare communications aren’t lacking in clinical data - what they need is a dose of advertising ideals

Syneos Health®

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Science doesn’t sell

Healthcare communications aren’t lacking in clinical data - what they need is a dose of advertising ideals

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Concentric Health Experience eyes European expansion

Appoints Peter Carr and Arron O’Hare as part of regional expansion plans

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Why don’t big pharma brands win creative awards?

There’s a striking lack of correlation between commercial and creative success

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Death by Numbers

The iconic ads that could have been

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The tribe has spoken

Who gets to decide which profit margin is acceptable?

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An open letter to international brand teams

Abottom-up perspective on the development of international brands and campaigns

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