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pay per click

This page shows the latest pay per click news and features for those working in and with pharma, biotech and healthcare.

In a world of change, it’s back to basics

In a world of change, it’s back to basics

GSK have developed an asthma-related app promoted via a YouTube video featuring Kirsty McCabe, apparently a weather correspondent for ITV’s Daybreak, along with some Pay Per Click media.

Latest news

  • The holy grail

    Additionally, two thirds of primary care physicians in Europe and the US expect their online communication on health-related matters to increase over the next 18 months as do 32 per ... Social media has opened up new avenues for pay-per-click ads and has

  • News in brief, April 04, 2007

    NeboWeb's interactive marketing services range from complete interactive marketing engagements to standalone projects such as Web Design, Search Engine Optimisation (SEO), Pay Per Click Management (PPC), Interactive Ad Creation, eCommerce

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  • The right direction

    Upon assessing our strategies and tactics, we took a different approach – redirecting our efforts around the development of a targeted Facebook pay-per-click ad campaign in Seattle. ... The pay-per-click program displayed banner and TV ads across major

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Wisepress

Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...

Latest intelligence

RWE Blog 3: Is real-world evidence the holy grail
We began our four-blog series by evaluating the role of real-world data (RWD) and real-world-evidence (RWE) in Real-world challenges and real-world data, and understanding the payer's perspective, in Payers use...
What do Healthcare Professionals think about the inclusion of remote selling techniques?
Evolving to a digitally focused pharma / healthcare company - an organisational roadmap...
Drug pricing and competition
Strengthening business competition and reducing anti-competitive practices
How the CMA is tackling high prices for essential drugs...

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