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pay per click

This page shows the latest pay per click news and features for those working in and with pharma, biotech and healthcare.

The basics of digital advertising

CPC (cost per click) or PPC (pay per click) has become popular because of Google, where an advertiser only pays when a user clicks on the advert. ... For example average click-throughs are 0.3 per cent which means that 3 in every 1, 000 people who view a

Latest news

  • In a world of change, it’s back to basics In a world of change, it’s back to basics

    GSK have developed an asthma-related app promoted via a YouTube video featuring Kirsty McCabe, apparently a weather correspondent for ITV’ s Daybreak, along with some Pay Per Click media.

  • The holy grail

    Additionally, two thirds of primary care physicians in Europe and the US expect their online communication on health-related matters to increase over the next 18 months as do 32 per ... Social media has opened up new avenues for pay-per-click ads and has

  • News in brief, April 04, 2007

    NeboWeb's interactive marketing services range from complete interactive marketing engagements to standalone projects such as Web Design, Search Engine Optimisation (SEO), Pay Per Click Management (PPC), Interactive Ad Creation, eCommerce

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