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payer engagement

- PMLiVE

Bald cartoon characters show support for cancer

Ogilvy campaign for hospital in Brazil uses versions of Snoopy, Hello Kitty and more with shaved heads

- PMLiVE

Endo opts for Ogilvy PR

Agency will provide PR support for Endo’s men’s health and pain management business

- PMLiVE

Ogilvy consolidates Asia Pacific offering

Comms firm launches Ogilvy CommonHealth Asia Pacific

- PMLiVE

Grey/Ogilvy alliance wins two GSK accounts

WPP’s GO Team to lead on two antacid brands

- PMLiVE

US-based Millennium launches blood cancer website

The Takeda Oncology Company roll out new multiple myeloma website

- PMLiVE

Ogilvy Brussels names new associate director

Barbara Malengreaux will lead the consumer and health practice

Ogilvy APAC injects new creativity into its healthcare comms

Agency appoint BBDO’s Pete Smith as regional innovation and creative director

Ogilvy CommonHealth Worldwide reels in company’s healthcare PR practice

Kate Cronin will lead the PR team’s merge into Ogilvy CommonHealth Worldwide

- PMLiVE

Engaging payers online

Understanding the information needs of the audience is key to engaging with payers through a digital communication programme

- PMLiVE

Put yourself in their shoes

Keep it simple, tell a story and know that every audience is different

- PMLiVE

Bringing PR in from the cold

Patient advocacy and role of PR in market access

- PMLiVE

Boost your digital marketing strategy

Make every bit of your digital budget work hard for your brand. Find out how, and then complete a quick, four-step audit. It could pay dividends for you.

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