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payer engagement

This page shows the latest payer engagement news and features for those working in and with pharma, biotech and healthcare.

UDG adds Putnam Associates and Incisive to healthcare comms group

Across its head office in London and an office in Brussels, the consultancy employs 36 people and provides consultancy and comms services including clinical advocacy, corporate and digital comms, direct payer ... engagement and public affairs, serving

Latest news

  • For richer or poorer For richer or poorer

    From digital engagement to payer engagement - and with patient engagement thrown in for good measure - you name it, we need to engage it. ... Steadily, they're reinvesting in graduate programmes. “This can only be good for employee engagement,” says

  • Public health and market access

    Local payer engagement strategies should consider the added value a company can offer beyond the provision of a treatment alone. ... In an ever changing world, where it's hard enough keeping up with healthcare reform and the payer agenda, thinking about

  • Improving payer engagement

    Efforts to gain payer insight are usually too little and too late, with detrimental consequences. ... Early payer insight should help to sensitise cross-functional teams as to the minimal and optimal requirements for the development of a reimbursable

  • Going global

    with perhaps a change in priority and focus from the KOL to the payer relationship. ... There is also likely to be an increase in integrated payer programmes to reflect increasing payer power and the need for payer insight and engagement.

  • CCC expands specialist market team

    We're delighted our specialist market access consultancy continues to grow, providing services from clinical trial enhancement to payer engagement to end-of-lifecycle strategies, focusing on those areas where innovation

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Latest Intelligence

  • Measuring what matters: how to create the right KPIs for your brand, launch and portfolio Measuring what matters: how to create the right KPIs for your brand, launch and portfolio

    The pharmaceutical industry is continuing its ‘disruption phase’ and therefore measurement of patient/physician/payer attitudes, engagement, behaviour as well as other activity, investment and competitive performance measures are more important

  • Leading AstraZeneca’s return to growth in Europe Leading AstraZeneca’s return to growth in Europe

    Beyond the size of the market, a strong presence in Europe also gives you excellence in payer engagement, and a greater sophistication in market access and building innovative value strategies. ... She concluded: “Altogether, I think those three

  • Launch trends 2019 Launch trends 2019

    Thunicia Moodley from Syneos Health talks trends. Thunicia Moodley is Senior Engagement Manager at Syneos Health. ... Early physician and payer engagement and education are likely to be key to driving access and adoption.

  • The price is right? The price is right?

    Market access thinking, however, should not focus solely around launch. Early engagement with stakeholders is imperative to ensure that trials generate evidence that resonates with both prescribers and payers. ... Payer engagement doesn't need to be

  • Proving value in uncertain times Proving value in uncertain times

    This requires improved organisational alignment around the notion of real world value, and where possible, commitment to change the nature of direct payer engagement. ... As such, the practice of driving market access is not just limited to health

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