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perception

This page shows the latest perception news and features for those working in and with pharma, biotech and healthcare.

Q&A: Mike Dixon

Q&A: Mike Dixon

What’s the worst thing about working in healthcare comms? The fact that we have still not been successful in enhancing the public perception of pharma to the level it should

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Wisepress

Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...

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Patient-centricity in improving patient recruitment advertising
This blog looks into the importance of concepts and patient centricity in patient recruitment....
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AI: the smart money is on the smart thinking
Looking at the three key areas where AI is being applied: drug discovery, clinical decision-making and clinical trials...
Virtual Engagement At Porterhouse: Reflections on the past few months
A look at how the pitfalls of virtual engagement can be avoided and the key advantages of virtual client and KOL engagement strategies in a now predominantly digital world....

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