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This page shows the latest perception news and features for those working in and with pharma, biotech and healthcare.

Communiqué: big wins for obesity and sugar tax campaigners

Communiqué: big wins for obesity and sugar tax campaigners

They added: “It stood out because it is such a massive campaign in terms of government intervention and changing public perception.

Latest news

  • Patient engagement hygiene factors Patient engagement hygiene factors

    There are great examples of pharma rising to this challenge with engagement programmes, particularly in the field of rare diseases and HIV, that are changing old perceptions and breaking new ground.

  • Communiqué Awards 2018 are open for entry Communiqué Awards 2018 are open for entry

    and reward campaigns and activities that change perceptions or behaviour and ultimately deliver very real improvements to patient care.”.

  • Taming the Monster Taming the Monster

    Furthermore, in a world where communication is increasingly conducted across multiple channels, it’s important to have a clear view of how your multichannel marketing is improving customer sentiment - awareness, perception

  • The state of trust The state of trust

    The gap between perception and reality has important consequences for what we think true and the amount of trust we place in particular ideas, people and corporations. ... Page was speaking at Roche’s recent Future-proofing Healthcare: Truth Unspun

  • Standing out in a crowd Standing out in a crowd

    Instead Ho-Ung points to a combination of perceptions of biosimilars among stakeholders, where much educational work has been carried out, and where further efforts are still needed.

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