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perception

This page shows the latest perception news and features for those working in and with pharma, biotech and healthcare.

Harnessing the power of cultural insight to build meaningful healthcare strategies

Harnessing the power of cultural insight to build meaningful healthcare strategies

The question can be answered when we overlay the cultural context of the opioid crisis in North America and appreciate the potential for negative perceptions of requests for opioids.

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We are the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the global pharmaceutical...

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Pharmaceutical innovation in the APAC region
A first-of-its-kind study paints a vivid picture of the APAC region’s future...
Patient journey mapping: exploring the clinical and the emotional journey
By Chris Hodgson, Neil Rees, Sumira Riaz and Karen Petticrew While we can all agree that the value of developing a patient journey map cannot be underestimated when exploring the...
Precision medicine at Blue Latitude Health
At Blue Latitude Health we have identified 90+ insights about commercialising precision medicines. Check out our video to get a run down on three core components of the commercialisation and...

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