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perception

This page shows the latest perception news and features for those working in and with pharma, biotech and healthcare.

Regeneron and Teva close gap on rivals with NGF pain drug

Regeneron and Teva close gap on rivals with NGF pain drug

In contrast to opioids, which alter pain perception by targeting opioid receptors, NGF inhibitors block signalling of a pathway activated in response to injury, inflammation, or chronic pain.

Latest news

  • Inside the patient-centricity bubble Inside the patient-centricity bubble

    However, pharma’s own self-reflection versus the general patient perception of the industry is remarkably different.

  • Communiqué: big wins for obesity and sugar tax campaigners Communiqué: big wins for obesity and sugar tax campaigners

    They added: “It stood out because it is such a massive campaign in terms of government intervention and changing public perception.

  • Patient engagement hygiene factors Patient engagement hygiene factors

    There are great examples of pharma rising to this challenge with engagement programmes, particularly in the field of rare diseases and HIV, that are changing old perceptions and breaking new ground.

  • Communiqué Awards 2018 are open for entry Communiqué Awards 2018 are open for entry

    and reward campaigns and activities that change perceptions or behaviour and ultimately deliver very real improvements to patient care.”.

  • Taming the Monster Taming the Monster

    Furthermore, in a world where communication is increasingly conducted across multiple channels, it’s important to have a clear view of how your multichannel marketing is improving customer sentiment - awareness, perception

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