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persona
This page shows the latest persona news and features for those working in and with pharma, biotech and healthcare.
The new science of content marketing
Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding
Latest news
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Are you experienced?
It's not rocket science,” he says. “But by using personas and by taking steps to really empathise with what it's like to be a patient, you can start to
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Playing hard to get: What pharma can really learn from the luxury industry
Cultivating brand persona . Pharma companies are increasingly adopting a value proposition lens to assess their brand.
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Conferring greatness
the pharmaceutical sector's clinical persona.
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Need to adjust
Brand value equation - the balance of functional, emotional and/or value for money benefits, derived from our understanding of customers, their personas, needs and drivers.
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Latest Intelligence
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Cutting through the noise
Audience segmentation, channel preference data and persona development can all be applied.
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Rules of engagement
Your strategy should revolve around the customer, not the channel. Strategy is about being clear on which stakeholder you’re targeting, segmenting into meaningful groups, and creating personas and experience journeys
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The new rules of marketing and PR
Inova serves more than one million patients each year. The company publishes content to reach specific buyer personas.
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Achieving insight
Personas are an accumulation of immersion. You can formulate your arguments for and against certain elements of the interface based on these. ... Creating accurate personas of your end users is invaluable in understanding who they are and how and why
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Medical affairs
From these high-level drivers, the communication story can be activated by developing a multichannel tactical plan tailored to address barriers and personas, using tools to activate the behaviours.
More from intelligence
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Latest from PMHub
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Personas: a top tool for personalising pharma marketing campaigns
44 203 328 1840. Address:. Blue Latitude Health (UK). 140 Aldersgate Street. London. EC1A 4HY. United Kingdom.
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Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?
The emergence of design agencies developing ‘personas’ for customers is, to me, a massive step in the right direction when trying to get the right messages in front of the customer. ... The only caveat being that is must be done well.”. Once
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Seduce anyone in four simple steps
Which is why we often deploy ‘Persona based workshops’ on behalf of our clients saving precious budget and making the most of latent knowledge.To minimise risk only move on from ... What can you do for this persona that they’ve not even imagined
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If you’re not thinking segmentation, you’re not thinking
This is where a good segmentation coupled with individualised personas can come into its own. By relying less on segmenting with easier to obtain but less relevant characteristics such as demographics ... a part of a target segment, yet treating them as
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Using contextual moments in marketing
What is the creative direction? Understand your target audience. Using personas and core sales data, consider which factors will create emotional impact and buying behaviour with your target audience.
More from PMHub
Approximately 8 fully matching, plus 21 partially matching documents found.
Featured jobs
- Manager - Immunology, Therapeutic Area Communications & Publ...
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Competitive Salary Offered
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Medical Writer
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Salary TBC
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Account Director
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Competitive Salary Offered
- Business Development Director – Health Education
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excellent commission
- Account Manager / Senior Account Manager
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35, 000-40, 000
- Account Manager- Healthcare Advertising
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Negotiable
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Experienced Medical Writers
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Competitive Salary and Benefits
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Associate Director
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£75, 000-90, 000
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Business Director
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Competitive Salary Offered
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Account Manager / Account Director
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Competative
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Account Manager
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Negotiable
- Account Executive/ Senior Account Executive
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competitive Salary Offfered
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Medical Writer
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Bonus Scheme, PTO &Private Healthcare
- CALLING ALL SENIOR HEALTHCARE PR FREELANCERS!!!!! ACCOUNT DIRECT...
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EXCELLENT DAY RATES AVAILABLE
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Systematic Reviewer - Oxford
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Negotiable
- Principal Health Economist - North-West
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Negotiable
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Associate Medical Director
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Excellent PTO, bonus and 401k package
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PMHub
Market Access Transformation
Market Access Transformation (MAT), founded by industry veterans Baiju Aurora and Paul Howard, specializes in developing cutting edge technologies that...
Latest intelligence
- Is China ready for a pharmaceutical gold rush?
- Some describe doing business in China as akin to the 1990s internet boom – so how stable is its future?...
- AstraZeneca’s oncology renaissance
- Susan Galbraith played a key role in restoring AstraZeneca’s place in cancer drug development – she talks about the future of oncology and why there’s more to be done to...
- Navigating the antibiotic resistance crisis
- Blue Latitude Health speaks to Tara DeBoer, PhD, Postdoctoral Researcher and CEO of BioAmp Diagnostics to explore the antimicrobial resistance crisis, and learn how a simple tool could support physicians...
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