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persona
This page shows the latest persona news and features for those working in and with pharma, biotech and healthcare.
Launch leaders' blog: what should launch leaders be measuring?
When working with global or local launch leaders, I’ve come across two distinct ‘personas’:.
Latest news
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The new science of content marketing
Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding
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Are you experienced?
It's not rocket science,” he says. “But by using personas and by taking steps to really empathise with what it's like to be a patient, you can start to
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Playing hard to get: What pharma can really learn from the luxury industry
Cultivating brand persona . Pharma companies are increasingly adopting a value proposition lens to assess their brand.
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Conferring greatness
the pharmaceutical sector's clinical persona.
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Need to adjust
Brand value equation - the balance of functional, emotional and/or value for money benefits, derived from our understanding of customers, their personas, needs and drivers.
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Latest Intelligence
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‘It’s not about you, it’s about them’ – putting customer needs first in our communications
You should validate this with real stakeholders – if that’s not possible, then use personas to represent their voice.
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Why pharma must trust the science of behaviour
Different personas, behaviours, demands and preferences all need to be taken into account. ... Secondly, focus on key educational messages by presenting them front and centre, and architecting different journeys for each persona.
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War games: why brand teams need a cunning plan that cannot fail
This typically means defining all your different audience groups, mapping out the various archetypes and personas within them, and understanding current beliefs in your therapy area.
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Mythical creatures and marketing – an unlikely combination
You’ve been given all of the tools you could possibly need to become a shapeshifter; the research methods, the building of personas, the vision to execute the big ideas, but
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AI’s role in pharma marketing
Using machine learning for persona development. Clearly, understanding preferences and behaviours at the individual HCP level is important for driving engagement among target audiences. ... For pharma clients that use email as part of their promotional
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Latest from PMHub
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Great creative is effective creative. And effective creative is affective creative
Then, the creepy online persona ‘Melanoma’ – would ‘like’, ‘follow’ and comment, in real time.
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3 ways to increase patient retention rates in clinical trials
You can identify patient personas and how you can tailor your retention strategy to meet everyone’s needs.
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Demonstrating the value of HCP self-serve portals
Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys. ... objectives, target personas, key educational messages, content, website features and
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Patient-related factors that can impact patient recruitment
A typical patient persona would include basic demographics, health-related factors, psychographic factors and ethnographic factors (like the ones we mentioned above that really go beyond the basic info and into ... And to help you get started, we even
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How patient experience mapping can improve patient recruitment
Persona Mapping. Personas have proven to be equally effective across multiple industries – from finance to retail, and anything in-between. ... Persona mapping in clinical trials means getting to know more about your patient.
More from PMHub
Approximately 10 fully matching, plus 23 partially matching documents found.
COVID-19 Updates and Daily News
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Blue Latitude Health
Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...
Latest intelligence
- What does the future hold for Medical Affairs?
- Lori Lush, Head of Fishawack Medical, reveals why she’s driven to tell impactful scientific stories, the benefits of cross-functional collaboration, and the trends she predicts for the next five years....
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- Leading finance experts propose an Emergency Health Financing Facility to limit the impact of future crises on the EU...
- Mistrust in medical research: a patient perspective
- The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
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