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persona

This page shows the latest persona news and features for those working in and with pharma, biotech and healthcare.

Launch leaders' blog: what should launch leaders be measuring?

Launch leaders' blog: what should launch leaders be measuring?

When working with global or local launch leaders, I’ve come across two distinct ‘personas’:.

Latest news

  • The new science of content marketing The new science of content marketing

    Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding

  • Are you experienced? Are you experienced?

    It's not rocket science,” he says. “But by using personas and by taking steps to really empathise with what it's like to be a patient, you can start to

  • Playing hard to get: What pharma can really learn from the luxury industry Playing hard to get: What pharma can really learn from the luxury industry

    Cultivating brand persona  . Pharma companies are increasingly adopting a value proposition lens to assess their brand.

  • Conferring greatness

    the pharmaceutical sector's clinical persona.

  • Need to adjust

    Brand value equation - the balance of functional, emotional and/or value for money benefits, derived from our understanding of customers, their personas, needs and drivers.

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