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persona
This page shows the latest persona news and features for those working in and with pharma, biotech and healthcare.
The new science of content marketing
Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding
Latest news
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Are you experienced?
It's not rocket science,” he says. “But by using personas and by taking steps to really empathise with what it's like to be a patient, you can start to
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Playing hard to get: What pharma can really learn from the luxury industry
Cultivating brand persona . Pharma companies are increasingly adopting a value proposition lens to assess their brand.
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Conferring greatness
the pharmaceutical sector's clinical persona.
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Need to adjust
Brand value equation - the balance of functional, emotional and/or value for money benefits, derived from our understanding of customers, their personas, needs and drivers.
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Latest Intelligence
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Cutting through the noise
Audience segmentation, channel preference data and persona development can all be applied.
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Rules of engagement
Your strategy should revolve around the customer, not the channel. Strategy is about being clear on which stakeholder you’re targeting, segmenting into meaningful groups, and creating personas and experience journeys
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The new rules of marketing and PR
Inova serves more than one million patients each year. The company publishes content to reach specific buyer personas.
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Achieving insight
Personas are an accumulation of immersion. You can formulate your arguments for and against certain elements of the interface based on these. ... Creating accurate personas of your end users is invaluable in understanding who they are and how and why
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Medical affairs
From these high-level drivers, the communication story can be activated by developing a multichannel tactical plan tailored to address barriers and personas, using tools to activate the behaviours.
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Latest from PMHub
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A unique tool for turning data into brand strategy
Insights can be grouped into decision-making tools, such as personas, which can then be used to guide solutions and multichannel marketing plans.
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Personas: a top tool for personalising pharma marketing campaigns
44 203 328 1840. Address:. Blue Latitude Health (UK). 140 Aldersgate Street. London. EC1A 4HY. United Kingdom.
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Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?
The emergence of design agencies developing ‘personas’ for customers is, to me, a massive step in the right direction when trying to get the right messages in front of the customer. ... The only caveat being that is must be done well.”. Once
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Seduce anyone in four simple steps
Which is why we often deploy ‘Persona based workshops’ on behalf of our clients saving precious budget and making the most of latent knowledge.To minimise risk only move on from ... What can you do for this persona that they’ve not even imagined
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If you’re not thinking segmentation, you’re not thinking
This is where a good segmentation coupled with individualised personas can come into its own. By relying less on segmenting with easier to obtain but less relevant characteristics such as demographics ... a part of a target segment, yet treating them as
More from PMHub
Approximately 8 fully matching, plus 22 partially matching documents found.
Featured jobs
- Scientific Director – Medical Communications
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Salary TBC
- Senior Account Manager, Medical Communications, London
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Excellent package
- Home-based Senior Medical Writer – Med Ed
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Salary TBC
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Creative/ Medical Writer
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Circa £35, 000 With Benefits
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Senior Medical Writer
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Salary TBC
- Home based, Senior Medical Writer, Medical Communications
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Excellent package
- EU Head of Business Development and Client Service
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Exceptional packge and bonus
- Account Manager, Medical Communications and Marketing
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£30, 000 – £40, 000 benefits and bonus
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Account Director, Medical Education
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Salary TBC
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Health Consultant - Brand Comms
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Competitive Salary
- Science Writer, Healthcare Advertising Agency
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£40, 000 - 45, 000 DOE benefits,
- Associate Director – Social Healthcare – London
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HIGHLEY COMPETATIVE SALARY, BONUS &BENEFITS
- Scientific Director – Medical Communications - New York or Remot...
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$100000 - $150000
- Senior Account Executive – Account Manager – Healthcare Advertis...
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£32000 - £43000 Bonus Benfits
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Clark Health Communications
Clark Health Communications (CHC) is an independent, award-winning health and medical communications agency. Our collaboration with experts and advocates enhances...
Latest intelligence
- 50 questions for delivering an exceptional healthcare brand experience
- Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need...
- The brand strategy revolution
- Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need....
- How Medisafe is using AI to improve patient adherence
- Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....
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