This page shows the latest persona news and features for those working in and with pharma, biotech and healthcare.
When working with global or local launch leaders, I’ve come across two distinct ‘personas’:.
Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding
It's not rocket science,” he says. “But by using personas and by taking steps to really empathise with what it's like to be a patient, you can start to
Cultivating brand persona . Pharma companies are increasingly adopting a value proposition lens to assess their brand.
the pharmaceutical sector's clinical persona.
Brand value equation - the balance of functional, emotional and/or value for money benefits, derived from our understanding of customers, their personas, needs and drivers.
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You should validate this with real stakeholders – if that’s not possible, then use personas to represent their voice.
Different personas, behaviours, demands and preferences all need to be taken into account. ... Secondly, focus on key educational messages by presenting them front and centre, and architecting different journeys for each persona.
This typically means defining all your different audience groups, mapping out the various archetypes and personas within them, and understanding current beliefs in your therapy area.
You’ve been given all of the tools you could possibly need to become a shapeshifter; the research methods, the building of personas, the vision to execute the big ideas, but
Using machine learning for persona development. Clearly, understanding preferences and behaviours at the individual HCP level is important for driving engagement among target audiences. ... For pharma clients that use email as part of their promotional
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Then, the creepy online persona ‘Melanoma’ – would ‘like’, ‘follow’ and comment, in real time.
You can identify patient personas and how you can tailor your retention strategy to meet everyone’s needs.
Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys. ... objectives, target personas, key educational messages, content, website features and
A typical patient persona would include basic demographics, health-related factors, psychographic factors and ethnographic factors (like the ones we mentioned above that really go beyond the basic info and into ... And to help you get started, we even
Persona Mapping. Personas have proven to be equally effective across multiple industries – from finance to retail, and anything in-between. ... Persona mapping in clinical trials means getting to know more about your patient.
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Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...