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persona

This page shows the latest persona news and features for those working in and with pharma, biotech and healthcare.

The new science of content marketing

Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding

Latest news

Are you experienced?

It's not rocket science,” he says. “But by using personas and by taking steps to really empathise with what it's like to be a patient, you can start to
Playing hard to get: What pharma can really learn from the luxury industry

Cultivating brand persona . Pharma companies are increasingly adopting a value proposition lens to assess their brand.
Conferring greatness

the pharmaceutical sector's clinical persona.
Need to adjust

Brand value equation - the balance of functional, emotional and/or value for money benefits, derived from our understanding of customers, their personas, needs and drivers.

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Latest Intelligence

AI’s role in pharma marketing

Using machine learning for persona development. Clearly, understanding preferences and behaviours at the individual HCP level is important for driving engagement among target audiences. ... For pharma clients that use email as part of their promotional
Cutting through the noise

Audience segmentation, channel preference data and persona development can all be applied.
Rules of engagement

Your strategy should revolve around the customer, not the channel. Strategy is about being clear on which stakeholder you’re targeting, segmenting into meaningful groups, and creating personas and experience journeys
The new rules of marketing and PR

Inova serves more than one million patients each year. The company publishes content to reach specific buyer personas.
Achieving insight

Personas are an accumulation of immersion. You can formulate your arguments for and against certain elements of the interface based on these. ... Creating accurate personas of your end users is invaluable in understanding who they are and how and why

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Latest from PMHub

A unique tool for turning data into brand strategy

Insights can be grouped into decision-making tools, such as personas, which can then be used to guide solutions and multichannel marketing plans.
Personas: a top tool for personalising pharma marketing campaigns

44 203 328 1840. Address:. Blue Latitude Health (UK). 140 Aldersgate Street. London. EC1A 4HY. United Kingdom.
Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?

The emergence of design agencies developing ‘personas’ for customers is, to me, a massive step in the right direction when trying to get the right messages in front of the customer. ... The only caveat being that is must be done well.”. Once
Seduce anyone in four simple steps

Which is why we often deploy ‘Persona based workshops’ on behalf of our clients saving precious budget and making the most of latent knowledge.To minimise risk only move on from ... What can you do for this persona that they’ve not even imagined
If you’re not thinking segmentation, you’re not thinking

This is where a good segmentation coupled with individualised personas can come into its own. By relying less on segmenting with easier to obtain but less relevant characteristics such as demographics ... a part of a target segment, yet treating them as

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Approximately 8 fully matching, plus 22 partially matching documents found.

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Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

Latest intelligence

The relevance of patient perspectives to value: Exploring the evolution of patient involvement in health technology assessment, and the role of the patient voice in market access....
How is the NHS Long-term Plan being put into action?: Steve How, Paul Midgley and Oli Hudson, of Wilmington Healthcare, explore some of the changes that have occurred since the plan was published...
The evolution of real-world studies: How industry and regulators are using real-world data...