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persona

This page shows the latest persona news and features for those working in and with pharma, biotech and healthcare.

The new science of content marketing

Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding

Latest news

Are you experienced?

It's not rocket science,” he says. “ But by using personas and by taking steps to really empathise with what it's like to be a patient, you can start to
Playing hard to get: What pharma can really learn from the luxury industry

Cultivating brand persona. Pharma companies are increasingly adopting a value proposition lens to assess their brand.
Conferring greatness

the pharmaceutical sector's clinical persona.
Need to adjust

Brand value equation - the balance of functional, emotional and/or value for money benefits, derived from our understanding of customers, their personas, needs and drivers.

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Latest Intelligence

Cutting through the noise

Audience segmentation, channel preference data and persona development can all be applied.
Rules of engagement

Your strategy should revolve around the customer, not the channel. Strategy is about being clear on which stakeholder you’re targeting, segmenting into meaningful groups, and creating personas and experience journeys
The new rules of marketing and PR

Inova serves more than one million patients each year. The company publishes content to reach specific buyer personas.
Achieving insight

Personas are an accumulation of immersion. You can formulate your arguments for and against certain elements of the interface based on these. ... Creating accurate personas of your end users is invaluable in understanding who they are and how and why
Medical affairs

From these high-level drivers, the communication story can be activated by developing a multichannel tactical plan tailored to address barriers and personas, using tools to activate the behaviours.

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Latest from PMHub

Seduce anyone in four simple steps

Which is why we often deploy ‘ Persona based workshops’ on behalf of our clients saving precious budget and making the most of latent knowledge.To minimise risk only move on from ... Define:. The best seductions use imagination. What can you do for
Seduce anyone in four simple steps

Which is why we often deploy ‘ Persona based workshops’ on behalf of our clients saving precious budget and making the most of latent knowledge.To minimise risk only move on from ... Define:. The best seductions use imagination. What can you do for
If you’re not thinking segmentation, you’re not thinking

This is where a good segmentation coupled with individualised personas can come into its own.By relying less on segmenting with easier to obtain but less relevant characteristics such as demographics ... a part of a target segment, yet treating them as
Using contextual moments in marketing

What is the creative direction? Understand your target audience. Using personas and core sales data, consider which factors will create emotional impact and buying behaviour with your target audience.
Personas: a top tool for personalising pharma marketing campaigns

What are personas? At its heart, a persona (right) is a decision-making tool used to empower brand teams by driving multichannel brand plans. ... A persona reminds us who the customer is and tells us what they require.

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Approximately 7 fully matching, plus 20 partially matching documents found.

Featured jobs

Account Director - Digital: Great salary and benefits

Senior Medical Writer (Remote Working): Competitive Salary Offered

Lead Medical Copywriter, Healthcare Brand Communications, London: Excellent package

Editorial Director – Medical Education: Neg

Scientific Director – Medical Communications - New York or Remot...: $100000 - $150000

Scientific Director: Highly Competitive Salary &Benefits

Account Director – Global Healthcare PR: Salary TBC

Senior Account Manager - Med Comms: Highly Competitive Salary &Benefits

Experienced Editor, London, Medical Communications: Competitive package

Account Director: Negotiable

SENIOR MEDICAL WRITER IN ONCOLOGY: Up to £60, 000.00 pension bonus

Medical Strategic Director, Healthcare Advertising Agency: Salary TBC

Account Director - Award Winning Healthcare Advertising Agency -...: £50000 - £68000

Associate Medical Director: Salary TBC

Project / Account Manager (Medical Education): Salary TBC

Senior/ Market Access Consultant, UK, HOME BASED, £50-60K: Excellent package

Senior Account Manager / Account Director - Med Comms: Great salary and benefits

Senior Account Executive – Medical Communications: Salary TBC

Account Manager, Healthcare Advertising: Salary TBC

Healthcare Advertising Account Manager / Senior AM / AD: Salary TBC

Healthcare PR Director: £100, 000 – £120, 000 benefits

Director Healthcare PR Communications: Salary TBC

Director – Head of Public Affairs: Neg

Account Manager- Manchester, Macclesfield or Glasgow: Negotiable

Account Manager, Healthcare Communications: £32, 000 - £40, 000 benefits

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M3 (EU)

M3 was founded in 2000 with the goal of changing the world of medicine through making full use of the...

Latest intelligence

Tackling a formidable foe: Ali Frederic Ben-Amor tells how Merck is taking the fight to multiple sclerosis...
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