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persona
This page shows the latest persona news and features for those working in and with pharma, biotech and healthcare.
Pharma marketers' blog: How to be a patient-centric pharma marketer?
Target patient profile and personas: have you clearly defined the target patient(s) for your brand lifting your patient(s) off the page with personas, portraits, photos and even a name
Latest news
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Launch leaders' blog: what should launch leaders be measuring?
When working with global or local launch leaders, I’ve come across two distinct ‘personas’:.
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The new science of content marketing
Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding
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Are you experienced?
It's not rocket science,” he says. “But by using personas and by taking steps to really empathise with what it's like to be a patient, you can start to
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Playing hard to get: What pharma can really learn from the luxury industry
Cultivating brand persona . Pharma companies are increasingly adopting a value proposition lens to assess their brand.
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Conferring greatness
the pharmaceutical sector's clinical persona.
Launch leaders' blog: what should launch leaders be measuring?
The new science of content marketing
Are you experienced?
Playing hard to get: What pharma can really learn from the luxury industry
More from news
Approximately 0 fully matching, plus 7 partially matching documents found.
Latest Intelligence
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‘It’s not about you, it’s about them’ – putting customer needs first in our communications
You should validate this with real stakeholders – if that’s not possible, then use personas to represent their voice.
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Why pharma must trust the science of behaviour
Different personas, behaviours, demands and preferences all need to be taken into account. ... Secondly, focus on key educational messages by presenting them front and centre, and architecting different journeys for each persona.
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War games: why brand teams need a cunning plan that cannot fail
This typically means defining all your different audience groups, mapping out the various archetypes and personas within them, and understanding current beliefs in your therapy area.
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Mythical creatures and marketing – an unlikely combination
You’ve been given all of the tools you could possibly need to become a shapeshifter; the research methods, the building of personas, the vision to execute the big ideas, but
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AI’s role in pharma marketing
Using machine learning for persona development. Clearly, understanding preferences and behaviours at the individual HCP level is important for driving engagement among target audiences. ... For pharma clients that use email as part of their promotional
‘It’s not about you, it’s about them’ – putting customer needs first in our communications
Why pharma must trust the science of behaviour
War games: why brand teams need a cunning plan that cannot fail
Mythical creatures and marketing – an unlikely combination
AI’s role in pharma marketing
More from intelligence
Approximately 0 fully matching, plus 15 partially matching documents found.
Latest from PMHub
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Why empathy in digital patient recruitment is vital
Define your patient personas. Map the patient journey. Apply your findings.
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The rise of the healthcare social media influencer
Consumer businesses often view social media influencers as a way to speak to their audiences using a trusted persona. While healthcare has been slow to adopt the influencer voice, influencers can
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Great creative is effective creative. And effective creative is affective creative
Then, the creepy online persona ‘Melanoma’ – would ‘like’, ‘follow’ and comment, in real time.
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3 ways to increase patient retention rates in clinical trials
You can identify patient personas and how you can tailor your retention strategy to meet everyone’s needs.
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Demonstrating the value of HCP self-serve portals
Develop the art of setting KPIs and metrics aligned to your specific objectives, target personas, key educational messages, content, website features and journeys. ... objectives, target personas, key educational messages, content, website features and
Why empathy in digital patient recruitment is vital
3 ways to increase patient retention rates in clinical trials
Demonstrating the value of HCP self-serve portals
More from PMHub
Approximately 10 fully matching, plus 27 partially matching documents found.
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