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persona

This page shows the latest persona news and features for those working in and with pharma, biotech and healthcare.

The new science of content marketing

The new science of content marketing

Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding

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Latest Intelligence

  • Cutting through the noise

    Audience segmentation, channel preference data and persona development can all be applied.

  • Rules of engagement Rules of engagement

    Your strategy should revolve around the customer, not the channel. Strategy is about being clear on which stakeholder you’re targeting, segmenting into meaningful groups, and creating personas and experience journeys

  • The new rules of marketing and PR The new rules of marketing and PR

    Inova serves more than one million patients each year. The company publishes content to reach specific buyer personas.

  • Achieving insight Achieving insight

    Personas are an accumulation of immersion. You can formulate your arguments for and against certain elements of the interface based on these. ... Creating accurate personas of your end users is invaluable in understanding who they are and how and why

  • Medical affairs Medical affairs

    From these high-level drivers, the communication story can be activated by developing a multichannel tactical plan tailored to address barriers and personas, using tools to activate the behaviours.

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Latest from PMHub

  • Seduce anyone in four simple steps

    Which is why we often deploy ‘ Persona based workshops’ on behalf of our clients saving precious budget and making the most of latent knowledge.To minimise risk only move on from ... Define:. The best seductions use imagination. What can you do for

  • Seduce anyone in four simple steps

    Which is why we often deploy ‘ Persona based workshops’ on behalf of our clients saving precious budget and making the most of latent knowledge.To minimise risk only move on from ... Define:. The best seductions use imagination. What can you do for

  • If you’re not thinking segmentation, you’re not thinking

    This is where a good segmentation coupled with individualised personas can come into its own.By relying less on segmenting with easier to obtain but less relevant characteristics such as demographics ... a part of a target segment, yet treating them as

  • Using contextual moments in marketing

    What is the creative direction? Understand your target audience. Using personas and core sales data, consider which factors will create emotional impact and buying behaviour with your target audience.

  • Personas: a top tool for personalising pharma marketing campaigns

    What are personas? At its heart, a persona (right) is a decision-making tool used to empower brand teams by driving multichannel brand plans. ... A persona reminds us who the customer is and tells us what they require.

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M3 (EU)

M3 was founded in 2000 with the goal of changing the world of medicine through making full use of the...

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