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persona
This page shows the latest persona news and features for those working in and with pharma, biotech and healthcare.
The new science of content marketing
Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding
Latest news
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Are you experienced?
It's not rocket science,” he says. “But by using personas and by taking steps to really empathise with what it's like to be a patient, you can start to
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Playing hard to get: What pharma can really learn from the luxury industry
Cultivating brand persona . Pharma companies are increasingly adopting a value proposition lens to assess their brand.
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Conferring greatness
the pharmaceutical sector's clinical persona.
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Need to adjust
Brand value equation - the balance of functional, emotional and/or value for money benefits, derived from our understanding of customers, their personas, needs and drivers.
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Approximately 0 fully matching, plus 5 partially matching documents found.
Latest Intelligence
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Why pharma must trust the science of behaviour
Different personas, behaviours, demands and preferences all need to be taken into account. ... Secondly, focus on key educational messages by presenting them front and centre, and architecting different journeys for each persona.
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War games: why brand teams need a cunning plan that cannot fail
This typically means defining all your different audience groups, mapping out the various archetypes and personas within them, and understanding current beliefs in your therapy area.
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Mythical creatures and marketing – an unlikely combination
You’ve been given all of the tools you could possibly need to become a shapeshifter; the research methods, the building of personas, the vision to execute the big ideas, but
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AI’s role in pharma marketing
Using machine learning for persona development. Clearly, understanding preferences and behaviours at the individual HCP level is important for driving engagement among target audiences. ... For pharma clients that use email as part of their promotional
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Cutting through the noise
Audience segmentation, channel preference data and persona development can all be applied.
More from intelligence
Approximately 0 fully matching, plus 14 partially matching documents found.
Latest from PMHub
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How patient experience mapping can improve patient recruitment
Persona Mapping. Personas have proven to be equally effective across multiple industries – from finance to retail, and anything in-between. ... Persona mapping in clinical trials means getting to know more about your patient.
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Can social listening can improve patient recruitment and retention?
Traditionally, research creates personas based on broad assumptions. But with clinical studies failing due to people not being recruited or retained effectively, traditional patient personas aren’t doing their job.
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EPG Health
Know your audience - the demands, preferences and behaviours of target personas.
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CHECKLIST 02: How to make deeper connections with research study participants
Especially when our research study participants persona template make it so straightforward….
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How to measure and maximise your patient recruitment spend ROI
To gain insight that can direct your materials, you need a solid understanding of your personas.
More from PMHub
Approximately 10 fully matching, plus 19 partially matching documents found.
COVID-19 Updates and Daily News
Featured jobs
- China’s CanSino Biologics reveals phase 2 coronavirus vaccine results
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- AbbVie, Roche’s Venclyxto combo reduces risk of death in first-line AML
- Eli Lilly begins COVID-19 prevention trial in nursing homes
- Russia becomes first country to approve a COVID-19 vaccine
- Tecentriq combo fails in advanced triple negative breast cancer
- UK agrees on COVID-19 vaccine deals with J&J and Novavax
- COVID-19 vaccine approval unlikely before November, says US NIH director
- Calliditas bets on PBC drug in Genkyotex buyout
- Emotion-driven clinical trial marketing: A missed opportunity?
- Speed kills
- Unleashing the Potential of Multichannel Digital Strategies in Healthcare
PMHub
Spirit
We find the soul in the science, the humanity in the data, harnessing the power of creativity to deliver medical...
Latest intelligence
- Emotion-driven clinical trial marketing: A missed opportunity?
- Whether we’re conscious of it or not, our emotions play a huge role in day-to-day decision making. Psychological scientists have long explored emotional influences on decision making. Experts like Herbert...
- Virtual Hackathon on Healthcare Innovation: a Customer Story
- How participants from 9 different countries in the APAC region were brought together to participate in a pharmaceutical company-wide 3-day virtual "hackathon," with spectacular results....
- OPEN Health at the World Orphan Drug Conference USA
- Our Director of Rare Disease, Gavin Jones looks forward to his conversation with Emily Crossle & Betsy Bogard at #WODCUSA2020 !...
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