Please login to the form below

Not currently logged in
Email:
Password:

persona

This page shows the latest persona news and features for those working in and with pharma, biotech and healthcare.

The new science of content marketing

The new science of content marketing

Science and the creative process. When a brand decides to create or plan a new product or campaign, decisions are normally made based on boardroom personas or ideas about the target ... group of people and giving a focus-group approach to understanding

Latest news

More from news
Approximately 0 fully matching, plus 5 partially matching documents found.

Latest Intelligence

  • Cutting through the noise

    Audience segmentation, channel preference data and persona development can all be applied.

  • Rules of engagement Rules of engagement

    Your strategy should revolve around the customer, not the channel. Strategy is about being clear on which stakeholder you’re targeting, segmenting into meaningful groups, and creating personas and experience journeys

  • The new rules of marketing and PR The new rules of marketing and PR

    Inova serves more than one million patients each year. The company publishes content to reach specific buyer personas.

  • Achieving insight Achieving insight

    Personas are an accumulation of immersion. You can formulate your arguments for and against certain elements of the interface based on these. ... Creating accurate personas of your end users is invaluable in understanding who they are and how and why

  • Medical affairs Medical affairs

    From these high-level drivers, the communication story can be activated by developing a multichannel tactical plan tailored to address barriers and personas, using tools to activate the behaviours.

More from intelligence
Approximately 0 fully matching, plus 10 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 8 fully matching, plus 21 partially matching documents found.

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Market Access Transformation

Market Access Transformation (MAT), founded by industry veterans Baiju Aurora and Paul Howard, specializes in developing cutting edge technologies that...

Latest intelligence

Is China ready for a pharmaceutical gold rush?
Some describe doing business in China as akin to the 1990s internet boom – so how stable is its future?...
AstraZeneca’s oncology renaissance
Susan Galbraith played a key role in restoring AstraZeneca’s place in cancer drug development – she talks about the future of oncology and why there’s more to be done to...
Navigating the antibiotic resistance crisis
Blue Latitude Health speaks to Tara DeBoer, PhD, Postdoctoral Researcher and CEO of BioAmp Diagnostics to explore the antimicrobial resistance crisis, and learn how a simple tool could support physicians...

Infographics