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Medicine

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Lundbeck completes patient randomisation for phase 3 trial for multiple system atrophy treatment

The rare neurodegenerative disorder has no cure and no approved treatments

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Business as usual? Patient-centricity in the age of AI

By Nicolas Hall

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Novo Nordisk elects employee representatives to Board of Directors

The elected employee representatives will join the Board of Directors after the annual general meeting on 26 March 2026

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Johnson & Johnson’s multiple myeloma treatment approved by US FDA

The approval was based on phase 3 data showing survival rates of 83.3% after three years

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How HCP Interact is advancing Medical Affairs performance with AI-enabled precision

By Kelly Malloy

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How STEM AI helps organisations understand and improve HCP interactions at scale

By Adam Boucher

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Gilead Foundation announces $12m investment through HIV Prevention Initiative

The US state investment will go to 33 community-based organisations

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Webinar: What do HCPs really want from pharma digital in 2026?

Our research shows that healthcare professionals are not disengaging from pharma digital. They are becoming more selective about the experiences that earn their attention. To explore what this means for...

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Intelligent field team engagement: Turning shared knowledge into deeper insights and better decisions.

At Age of AI 2026, Inizio Medical’s Phil Wakefield and Inizio Ignite’s Tim Luxford will explore how cross-functional collaboration and AI can unlock faster, more actionable insights across medical and...

Inizio

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GenAI: embracing the transformation – with caution

Despite the GenAI fervour, there is an acute need to prepare organisations to understand which specific tools they need and how to use them

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AI is quietly rewriting your brand narrative

By Julie O’Donnell

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AI in practice: 4 real-world use cases in health and life sciences

Artificial Intelligence (AI) is often discussed in broad terms, with promises of transformation at scale. In practice, however, its value is realized in far more specific ways – when it...

Inizio

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