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- PMLiVE

personalised treatments

- PMLiVE

Making a difference with medical education

Curiosity drives us, tenacity allows us to rise and creativity enables us to shine

Lucid Group take time out for work and play at their annual Summer Meeting

Lucid Group may be an award-winning medical education agency, packed with industry-leading talent, but it still understands how important it is to provide the best customer experience possible. 2015 was an...

Lucid Group Communications Limited

Do your customers feel that you’re listening to them?

When answering to data, excellent digital communication can create much stronger relationships between reps and customers.

Anthill Agency

- PMLiVE

Things can only get better

How can pharma get closer to its dream scenario where patients adhere to their medicines? The answer could lay in understanding behaviours, engaging HCPs and... making medicine fun

Why isn’t your segmentation working?

How to develop an actionable segmentation for pharma and healthcare marketing that delivers real commercial value.

Blue Latitude Health

The role of empathy in the design of products and services

Peter Timmer of Blue Latitude Health talks through what it means to design with empathy for the customer, and why it produces better products and services.

Blue Latitude Health

- PMLiVE

An effective commercial model for cancer care

Patient-centric cancer care

- PMLiVE

Experience design of physical spaces: a human-centred approach

Anna Tamasi from Blue Latitude Health highlights the key considerations and best practices for spatial design from a user experience design perspective.

Blue Latitude Health

- PMLiVE

Creating an engaging experience for patients

The patient experience is inextricably connected to how HCPs feel about their work and are measured and perceived, and that experience is no longer limited to the 15-minute office visit....

- PMLiVE

Stronger together

A patient-focused strategy is high on the agenda, with a top-down approach favoured by industry leaders

- PMLiVE

Where the patients are…

Working towards a model of geolocation of care

The difference between market intelligence and design intelligence

Blue Latitude Health's Elisa del Galdo explains how market and customer research differ, and in which situations you would use one over the other.

Blue Latitude Health

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